A better life I see 丨 tell a good story of urban culture

Tell the story of urban culture

□ Gao Mi

Recently, the first archaeological space exploration cultural program "China Archaeological Conference" was broadcast on the CCTV comprehensive channel. As one of the 12 major archaeological sites gathered by the program, once the anyang Yin Ruins Archaeology was broadcast, it aroused strong resonance among young people, and many netizens were proud of the splendid civilization of their hometowns, and also applauded Yin Ruins for appearing on the CCTV cultural program.

In the Internet era, how to tell a good city story, convey the unique voice of a city, and create a super cultural IP that really belongs to you requires your heart and brain. As a thoughtful and creative cultural program, "China Archaeology Conference" takes "discovery and excavation, collation and interpretation, and protection and inheritance" as the main line, and in the process of stripping away the cocoon and asking the truth, it creates a suspenseful and climactic cultural program viewing experience, so that countless audiences fall in love with archaeology and fall in love with a city in immersive viewing. In this issue of Yin Ruins, the audience not only learned about the Yin Shang Dynasty from an oracle bone, but also explored the wisdom of Chinese characters and the archaeological spirit from the oracle bones, and felt the splendid cultural charm of the ancient capital of Yin Shang in the on-site experience and understanding. Through the way of contextualization, storytelling and personification, multiple forms of expression are realized, crossing the gap between time and space and reaching the depths of the audience's heart.

The author can't help but think of a TV series that recently exploded, "The Wind Rises Luoyang", because this drama brought fire to a city. The success of the play lies in the ability to continuously highlight the cultural advantages of the city through the implantation of the "Luoyang factor" and drive the high-quality development of the city with culture. In fact, there are not many examples of promoting cities through film and television works. For example, the TV series "Qiao Family Courtyard" makes people more fond and yearning for the ancient city of Pingyao in Shanxi, the movie "Shaolin Temple" has driven the Shaolin Temple scenic spot to burn all over the world, and the TV series "Paradise on the Other Side" has been pasted with a strong "Lianyungang element". These film and television works with regional culture as the theme actively excavate the highlights of the city and cultural resources, publicize their own regional culture, and achieve the effect of two-way pull of popularity and popularity. It can be seen that only by making good use of local resources, carrying out innovative expressions, innovating and innovating, and deepening cultivation can local culture become a new resource.

Culture is the soul of a city. The cultured city is more attractive, more able to let people find the poetry and distance of life, and seek emotional sustenance. From cultural relics and monuments through history to film and television dramas that "shine into daily life", from ancient and modern questions spanning thousands of years to the humanistic meaning of scattered streets and alleys, people's love for urban cultural temperament is essentially a yearning for a better life. People in the city, from different angles to perceive the cultural pulse, and at the same time, the city's cultural temperament contains the people living here, in such a positive interaction, the city is more vivid, more warm, our life is better.

Empower the development of urban culture with creativity, let cultural creation dress up the people's beautiful life, look forward to more creative expressions in the future, let cultural relics come alive, let cultural creativity shine, and empower the people's beautiful life with new cultural creation in the new era.

Call for Papers

"A Better Life I See" is a draft for the society, if you have a little understanding of the good life, if the new changes in life bring you a full sense of happiness and gain, please write it down and share it with readers. Please send the manuscript to the mailbox [email protected], looking forward to your participation.