In June 2015, when Li Yinan participated in the release of the first new car of Maverick Electric, he said that this was the last time to start a business. In the blink of an eye in December 2021, Li Yinan announced the establishment of a new energy brand "Ziyoujia", the first model "NV" debuted, the temptation to build a car even Lei Jun has no resistance, Li Yinan is not exempt from vulgarity.
Since entering 2021, cross-border car manufacturing is no longer a new thing, Xiaomi, which makes mobile phones, makes cars, Baidu and Foxconn make cars, Evergrande and Baoneng build cars, and TV manufacturers also build cars... On the contrary, Huawei, which has not built cars, is even more anxious.
A few days ago, another company announced the manufacture of cars, Xiaoniu Electric founder Li Yinan released the "Free Home" new energy brand (English name NIUTRON), the first model is called NV, is a nearly 5 meters of medium and large SUV, while providing pure electricity and extended range two versions.
Unlike many new car-making brands, although the "Free Home" brand entered the industry late, the speed of car-making is beyond the reach of brands such as Xiaomi. It is understood that although the new car has not yet been listed, it will be listed in March next year and will accept reservations, but it will be delivered in September next year.
In other words, it only takes more than 9 months from the creation of the brand to the delivery of the new car, which is unimaginable in the previous brands. Xiaomi, which was announced earlier than Free home to build a car, will not be mass-produced and delivered until 2024, and it has just completed its settlement. Baidu's car, which has already started, is still in the test stage of the sample car.
Because it is incredible, it makes people feel mysterious.
For the rapid entry of mergers and acquisitions for production and manufacturing, the base in Changzhou was acquired from the Mahayana Automobile Factory, and the production capacity of 180,000 vehicles can be obtained after the transformation is completed.
Changzhou is not only the base camp of Maverick Electric, but also the location of the ideal automobile factory.
From the disclosure of information, Liberty's first new car "NV", positioned as a medium-sized SUV, with a length of more than 4.9 meters and a wheelbase of more than 2900mm, is similar to the ideal car entry method.
For the vehicle design information is not much, the use of circular LED headlights, through the daytime running lights, similar to the Jeep Liberty model style, tough guy off-road design but the integration of cute design elements. Interior design, similar to the design of existing pure electric models, LCD instruments and 15.6-inch central control large screen are indispensable.
Compared with many new car-making forces who are keen on telling stories, the brand of free home debuted, and there is no rush to say advantages and tell stories, which can be said to be relatively low-key and pragmatic. This is related to the person of Li Yinan, who came out of Huawei, and has always been a topic of concern in the industry.
Li Yinan, who entered Huawei as an intern in 1992, rose all the way to the high position of Huawei's executive vice president, which is said to be the second place after Ren Zhengfei, and Yu Chengdong has not yet entered the Huawei Standing Committee seat at this time.
In 2000, Li Yinan and Huawei broke up unhappily, went north to create a harbor, and was later acquired by Huawei, and Li Yinan returned to Huawei again.
Time back to June 1, 2015, Li Yinan attended the first new car launch of Maverick Electric, he said that this is the second time to start a business, but also his last time to start a business. However, just two days later, Li Yinan was arrested on suspicion of violating the rules of insider trading.
Building new energy vehicles can be said to be Li Yinan's third venture. Li Yinan said: "Since the Youjia team has actually started to build cars since November 2018, it has also completed a series A financing of 500 million US dollars (about 3.1 billion yuan), and the team size is close to 1,000 people. ”
As early as March this year, it was reported that Xiaoniu Electric (NIU.US) will acquire BAIC BJEV Changzhou plant to build cars. According to informed sources, After the Mavericks were listed in the United States, they also wanted to enter the field of new energy vehicles and wanted to use this as an entry point.
At the same time, Xiaoniu Electric released a four-seat concept electric vehicle design - NIU 4 FUN, niu for fun, and Honda Honda-e is quite similar, wheelbase 2010mm, equipped with 60kwh capacity battery, equipped with battery preheating intelligent management system, winter city endurance can reach 300km+, summer urban endurance can reach 400km+, to solve travel mileage anxiety.
In response to this news, Li Yan, CEO of Maverick Electric, responded, "This has nothing to do with Maverick Electric, it is a misinformation." As for whether there are plans to get involved in four-wheeled electric vehicles in the future, Li Yan said that no, we have been focusing on two-wheeled electric vehicles. Less than 10 months later, the Maverick announced that it had built a car.
With Many origins with Huawei, whether Li Yinan's car will have more intersection with Huawei is also the focus of attention.