Century-old crossover show vitality! The 555 battery empowers the OFIY Audi 4WD 4WD Speed Race

Text/Yangcheng Evening News all-media reporter Sun Qiman

Photo/Courtesy of respondents

Commissaries and shopping malls are full of dazzling four-wheel drive vehicles, and the streets and alleys are filled with the sound of gears turning... Whether it is the post-70s or post-90s, the speed and passion of the four-wheel drive car is the childhood memory of generations.

On December 19th, an official Audi double-diamond 4wd speed race will be staged in Panyu Wanda Plaza, where more than 100 4WD enthusiasts from all over the country will compete for the first and second places on the same stage. It is worth mentioning that this event uniformly uses the "Guangzhou time-honored brand" honor 555 brand of Jin + series of high-end alkaline batteries.

Like four-wheel drive vehicles, the 555 battery has accompanied generations of growth. Hutou Group, to which 555 Battery belongs, was formerly known as Xinghua Battery Factory, the first battery factory in Guangzhou founded in 1928, and is also the largest battery factory in China. In the 1950s and 1960s, almost the entire Guangzhou battery industry, including Schmidt Battery Factory, was integrated and guangzhou battery factory was established, becoming the largest dry battery manufacturer in China. In 2000, Guangzhou Battery Factory merged with the Battery Department of Guangzhou Light Exit Group Electrical Import and Export Company to form Hutou Group.

In 2021, the company will fully complete the upgrading and positioning of the 555 battery brand, complete the shareholding system reform and the transformation of the professional manager identity of the operation manager. After the share reform, Hutou Company plans to invest in the introduction of high-end intelligent battery production equipment to improve the automation level of production lines and packaging lines to greatly increase production capacity. At the same time, by strengthening the core links such as research and development and production, we will pay close attention to e-commerce channels and flexibly use new media channels such as live broadcasting to promote sales, forming a "double cycle" in domestic and foreign markets.

"Compared with the older generation, post-90s and post-00s consumers are more concerned about domestic products and bring up the national tide, they no longer believe in 'imported goods', and put quality in the first place." Zhou Songyi, deputy secretary of the party committee and general manager of Guangzhou Hutou Battery Group Co., Ltd., said that under such a background, Hutou Company proposed to embrace the Internet innovation strategy for the consumer demand of the new generation, focusing on new materials, new processes and new technologies, grasping the fashion, personality and quality consumption needs of consumers, especially young consumer groups, and making all-round efforts in quality, design and aesthetics.

The cross-border cooperation with Aofei Entertainment's first 4WD experience project "Audi Double Diamond 4WD Club" to hold a 4WD speed competition is one of the marketing plans close to young people. It is reported that after the successful registration of the activity with the mobile phone number, you can receive 555 Jin + series alkaline battery 1 card (4 pills) for free on the spot, the champion and runner-up and the honorary award, lucky prize and other awards in addition to the big name PS5 host, fitness ring adventure host set, mobile phone, building blocks remote control stunt racing and other corresponding rich prizes, can get 555 alkaline battery 1 box and 555 honor necklace.

With the rise of new electronic products such as wearable devices and smart homes, consumer batteries have a wide range of applications. The 555 Jin + series alkaline battery used in such a four-wheel drive speed competition is the technological innovation product of Hutou Group, which not only increases the power by a breakthrough of 50%, but also leak-proof and explosion-proof and has a 10-year validity period.

"With the goal of becoming a domestic consumer battery leader, Hutou Company constantly upgrades its product line and product quality, while expanding new tracks in the field of power supply, achieving technological upgrading and scale growth, so as to strengthen the new century-old brand and truly realize the revitalization of the old brand." Zhou Songyi said. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)

Source | Yangcheng Evening News Yangcheng Pie

Editor-in-charge | Xue Renzheng