Recently, a popular experiment is "when the blogger's dress returns to life".
The contestants are: Han Fan who is suitable for dating, sweet and cool hot girl style suitable for bungee, Morandi literary style suitable for watching exhibitions, and QianjinFeng, a celebrity who draws a clear line with mortals...
It doesn't matter if you haven't seen the video, you should also see the above style without BGM, without filters, without angles, without pulling legs, and the real look after fading the atmosphere.
Fashion shows and big-name clothing are no exception:
Jennie with the same sweater + shorts black socks, appeared in the celebrity's life scene, the combination of people and cars is very expensive, when returning to the life scene, riding on the battery car as if the celebrity owes money to run away, buying a grilled sausage on the street like a celebrity who hides debts is really hungry.
A while ago, the beret of the fire, the photo drag and sassy, the reality of the head-to-body ratio deteriorated
Blumarine launched the Hello Kitty series and didn't dare to think about what it would look like in reality
The biggest groove of this type of video is that the clothes, accessories, and bags we buy are beautiful, but the scenes of daily life are not beautiful enough.
The gap between reality and ideals is not only the appearance, height, skin color, temperament, posture, hairstyle; more importantly, the overall atmosphere given by the life scene:
The scene in the photo is an afternoon tea café dedicated to dating, a private resort, a sparkling seaside, a low-key and luxurious art gallery...
Taobao seller show
In reality, the scene is a ten-minute shared bicycle to catch the subway, a hot roasted sweet potato at the subway mouth, a convenience store that provides boiled water noodles, a cubicle room and a rental house...
To tell the truth, most people live every day, either at work or on the road to work.
Everyone has stepped on this kind of pit more or less, right?
Almost everyone has bought it: clothing that is extremely inconsistent with life scenes, clothing that requires a corset and high heels to see, clothing that requires a full set of beautiful makeup to control...
What is more painful is that the clothes bought back with huge sums of money can only come in handy on very few occasions, and then it is put on a dust cover for the wardrobe, which cannot be folded, the washing machine cannot be shaken, and finally can be taken out to wear, but faintly smells a musty smell...
In the first two years, people were very popular with the refined petty bourgeoisie such as "beauty or death" and "they deserve the best";
Recently, anti-fashion forces such as "urban earth dogs" have sprung up, tearing off the skin of consumerism painted for women.
Uncle Oxygen thinks this trend is good.
With the continuous improvement of living standards, people pay more and more attention to spiritual enjoyment, daily life also attaches great importance to aesthetic pleasure, taking pictures and composition for ten minutes to retouch half an hour; landscape photos without filters can not send a circle of friends...
However, when daily life is over-aestheticized, people are gradually kidnapped by fashion.
In the use of food, clothing, housing and transportation, clothing ranks first, and the change in the field of clothing is a best embodiment of the phenomenon of aestheticization of daily life.
Today, let's take a look at how people in contemporary society are kidnapped by flashy aesthetics.
01
Excessive aestheticization of daily life will lead to the purchase of pearls
What is the aestheticization of everyday life? According to the standard of beauty, all aspects of daily life are transformed.
From all kinds of life scenes, glamorous and fashionable modern cities, commercial squares, street-view gardens, pedestrian streets, cafes, beauty to every door and every railing;
Small to personal life, full body decoration to the beauty of the pupil box, mouth red packet...
Mi hitomi cosplay lipstick, lipstick cosplay pack
Many people think, isn't that normal and beautiful? The quality of life of ordinary people has improved, who does not want their life to be more beautiful?
But what people overlook is that the aestheticization of daily life quietly tears a gap in aesthetics.
Before the consumer society, beauty was the patent of the nobility, and the pursuit of beauty was an interest only for the nobility. Having beauty is basically the prerogative of the royal family, the princes and generals, and the literati and the rich.
At that time, only the emperor could choose concubines
The daily life of the nobility, even the toilet, is very ritualistic, and the degree of eating and wearing is exquisite like a work of art.
Previous aesthetic activities were limited to specific fields and specific occasions.
On the one hand, it is monopolized by the nobility, listening to music to go to the opera house, no money can not afford to go to the opera house.
On the other hand, aesthetics do have walls, "Jiao Da in the dream of the Red Chamber cannot fall in love with Sister Lin."
In today's era, the phenomenon of aestheticizing daily life has gradually emerged in consumer society, and aesthetic activities have gradually gone to the common people and to daily life. The pop music in netease cloud is hotter than the concert hall, you can enjoy the world's famous paintings without leaving home, and anyone can express their ideas about a movie in Douban...
But the contradiction is that the upper class still holds the right to define beauty, like the official guide of Pantone and the trend of spring/summer 2022...
This is the crack torn apart by the aestheticization of daily life: under the guise of "everyone has a heart for beauty", consumerism has torn open a fantasy channel for selling upper-class life to groups that originally did not have too strong consumption power.
Since then, the matter of beauty has been mixed with utilitarianism from the original non-utilitarian.
Choosing clothes is not choosing the clothes themselves, but using the clothes to show their status.
It doesn't really matter what makes me look like what's most important;
It doesn't matter what exhibition I see, it's important to let others know that I can read art;
In the past, ordinary people could not witness the life of the nobility, but now with the Internet as an aesthetic medium, the Internet is full of a variety of exquisite lives, different aesthetic judgments, aesthetic orientations, has become a certain lifestyle choice.
"I could have endured poverty if I hadn't seen riches"
When beauty becomes a social symbol and begins to have the function of class distinction, in this gap, the most uncomfortable thing is the middle class, trying to move closer to the upper class lifestyle of the rich and idle.
Aesthetic orientation affects consumer behavior, such as luxury jewelry and what is strange and ugly, but since the upper class says that it is popular and stipulates that it is beautiful, then buy it with your eyes closed.
Strong consumption power = good aesthetic level, "beauty" has no natural high and low distinction, only natural class distinction.
The application of aesthetics in daily life has also begun to serve the economy.
Beauty is directly tied to sales, everything in the advertisement is beautiful, getting up is beautiful, housewife beautiful cooking, pregnant women are pregnant is beautiful...
The aesthetics of clothing are also permeated with symbolism, and merchants try their best to render the beauty of this dress, which usually quickly drives consumption.
In fact, Uncle Oxygen believes that people pursue beauty with a utilitarian heart, and the pursuit of symbols of beauty is beyond reproach, and everyone has the freedom to show their social attributes.
But everyone can also deeply appreciate that the excessive pursuit of fashion trends and the excessive use of certain beauty elements to reflect themselves will indeed bring trouble to life, such as some "throwing clothes", and once the circle loses its gorgeous value.
So, how should we balance everyday life with aestheticization?
02
Anti-fashion – the aestheticization of deep everyday life
Rather than pursuing the aestheticization of the surface - the beautification and decoration of the external world, we should pursue deep aestheticization - let beauty reflect the mind and consciousness.
From the pursuit of exquisite and fashionable urban girls, to the anti-fashion urban dogs who do not toss themselves, it is the expression of the aestheticization of daily life from shallow to deep.
Still taking the choice of clothes as an example, people should control the clothes, rather than being bound by them, the beauty of the clothes does not lie in the popularity, but in the person wearing, whether it is appropriate, decent, and comfortable.
Instead of showing your economic status and social identity, you should let the clothing show your character, moral concepts, cultural accomplishment, value orientation and other comprehensive content.
A person has formed stable personality characteristics, such as straightforward, calm, capable, spicy, lively, introverted, extensive and other characteristics, which are the performance of high-level looks in people's actions, and these performances form different temperaments of people.
The choice and collocation of clothing colors, the choice of styles and ornaments, etc., should be consistent with people's temperament, so as to fully reflect people's emotions.
If a person wears a noble > temperament, in reality it looks not so much fancy as profligate.
One is to reflect the spirit of the spirit, and the other is to be compatible with the appearance and body shape, such as shorter people are afraid to wear bloated, and tall people use clothing to bless the proportion.
People have differences since birth, the face, skin color and body shape are not the same, and clothing also has fabrics, styles, colors, workmanship, the human body is the root of clothing beauty.
Shu hopes that while pursuing beauty, everyone should try to make a choice according to their actual living standards, after weighing between aesthetic function and actual function.
Too deliberate will be self-defeating, in the eyes of others and fake and catch horses, they are still so tired.
Chasing the beauty of the higher class is never as good as doing something practical and making yourself that class.