[Lieyun Network (WeChat: ilieyun) Beijing] reported on December 15
China's travel market is about to usher in a new change!
On December 15, the box car debut and brand launch conference was held in Beijing, focusing on the first two models of the B-end track: the BM-400 main car, online car and taxi market, which is planned to achieve mass production in 2023; the BM-600 is aimed at the mid-to-high-end rental market to meet the needs of high-quality travel, and is expected to be mass-produced and listed in 2024. At present, the BM-400 model has won 42,000 intentional orders, and it has become a "hit" that has not been listed.
(Box car BM-400, BM-600 debut)
Box Car is committed to creating China's original "national travel car". In view of the operation and use scenarios of B-end online ride-hailing, it not only pioneered the L-shaped seat layout and released the potential of space customization in different scenarios, but also through the self-developed "octopus" platform - modular chassis, and the digital intelligent interaction platform HIGH DO system, while reducing the manufacturing cost of the whole vehicle, increasing the income of the operation end and the driver side, and creating a new travel service ecosystem for sustainable development.
(Box car releases the potential of space customization in different scenarios)
Zhang Shuguang, founder and president of Box Car, said: "Box Car will build a new travel value system around the city, operating partners, drivers and passengers, and become a super player in China's travel market. ”
Digging deep into the pain points of the travel market, box cars should be the provider of B-end travel
Solving the existing pain points and problems in the B-end travel market is the original intention of the establishment of the box car brand. Through field research in many cities across the country, Box Cars found that the vast majority of taxis and online ride-hailing cars on the market currently use low-grade or reduced versions of family cars, while the car needs of different groups of people and different scenarios are obviously different, and the travel needs of contemporary users to upgrade are far from being met.
(The Chinese market lacks a real model for all people to travel))
For example, in the travel car, there is a situation where the use of the passenger seat is extremely low, but it consumes a lot of space and cost; when passengers travel, they often face the problem of narrow space in the car, large parts cannot get on the car, pets cannot get on the car, and need to buy mineral water or rain ponchos outside the car. As a result, the box car has completely reconstructed the "third space" of mobile travel users through innovative design, maximizing space to passengers, and creating the L-shaped seat layout.
(Box space construction "self-driving" of the mobile "third space")
For another example, in view of the pain point of high maintenance costs of operating vehicles, box cars have long been prepared. At the beginning of product development, the team incorporated "low-cost consumable replacement" into the product definition. Under the premise of doing a good job of standard parts and standard interfaces, 75%-80% of the slight scratches of the box car can replace the cover parts such as front and rear bumpers by themselves, and this process can be completed independently by the driver, which greatly reduces the maintenance cost.
(Box cars reduce maintenance costs)
From the perspective of the overall environment, China's huge travel market provides fertile growth soil for box cars. According to China's Ministry of Transport, the total number of active cruise taxis in the country is 1.38 million, and the number of online ride-hailing vehicles is even higher. Box Car is based on the huge capacity of the travel market, decided to set up a car company focusing on B-end travel.
(China has a huge B-end travel market capacity)
For the box car itself, the rich car manufacturing experience accumulated in the past makes it more confident to join the wave of emerging car manufacturing. Based on more than 10 years of experience in the "design and engineering" service providers of new energy vehicles, as well as the development and process capabilities of complete body design and chassis engineering, Box Auto has set up an emerging and creative car-making team, not only breaking the convention in product definition, but also striving to innovate the Chinese travel market, create a world-class B-end explosion, and achieve the king of the B-end track in terms of product definition, but also in the supply chain and cost control.
(Box Car uses team advantages to focus on B-end tracks) Define the product with subtractive thinking, and Box Car will create a "self-driving" third space
In order to achieve the optimal goal of space and cost for operating vehicles, Box Auto adopts the ultimate "subtractive thinking" strategy when defining products, which greatly optimizes the product functions that are rarely used by consumers in travel, leaving room for the high-frequency demand of "instant and improvisation" in contemporary travel scenarios, and realizing a series of product innovations worthy of attention.
(Box cars use the ultimate "subtractive thinking" strategy when building cars)
In terms of exterior design, based on the low utilization rate of the left rear door of the travel vehicle, the box car directly adopts the "two-door structure" of the driving door + side sliding door, and abandons the left door. The right door uses a spaceless sliding form to facilitate passengers to get on and off the bus.
(The box car adopts the "two-door structure" of driving door + side sliding door)
The interior of the box car is also "not a hole in the sky". The passenger seat, which is rarely used in the e-hailing travel scene, was directly cancelled and replaced by the first "L-shaped" seat layout, using a "1+1+3" seat distribution, making the space between the second and third rows become unprecedentedly open; the single seat in the third row becomes the "King Seat", with a 30° elevation angle of the business seat and the top leg rest, bringing passengers unlimited relaxation of the riding experience.
(Box Car pioneered the L-shaped seat layout, providing passengers with an unlimited relaxation ride experience)
In fact, when the space inside the car is released, the box car becomes a mobile intelligent space carrier, bringing more comfort to passengers and creating more income for drivers. In the future, drivers and passengers can get on the bus with large luggage, wheelchairs, and pets; beds can be set up in the car for drivers to rest; or vending machines can be placed to provide hot and cold drinks, snacks, rain ponchos and other immediate demand products according to the season, and even provide services such as seat massage, car KTV, somatosensory games, etc., supplemented by advertising implantation on the inside and outside of the car, streaming media information push and other ways, to open up a more flexible profit model for the operation end.
(Box car can be wheelchair accessible)
Box car, "car as its name": the car shape adopts a "square" design that is convenient for maximizing space utilization, greatly shortens the front overhang, extends the wheelbase, and designs square elements in many places such as windows, rearview mirrors, front and rear light groups, etc., and the square logo is also inlaid on the right hand door. The two new models launched this time, the BM-400 and BM-600, are extremely space-efficient, with a wheelbase of 2850mm and 3100mm respectively, focusing on different market segments in the online travel scenario, and are scheduled to be mass-produced in 2023 and 2024 respectively. The former is specifically for the chauffeur-hailing, online car and taxi markets, with a battery life of 420km and 530km, and has received rave reviews and received more than 42,000 intended pre-sale orders for more than 42,000 units; the latter has an endurance of 600km, focusing on the high-end rental market, and will continue to explore the high-end rental and Robotaxi markets in the future.
(Box Car obtained more than 42,000 intended pre-sale orders) Octopus platform + HIGH DO system, Box Car to build a travel service ecosystem
In addition to the unique styling design and interior configuration, the high-quality travel service created by box cars is inseparable from the hard-core technical strength behind it - the construction of the "super platform".
First of all, the BM-400 and BM-600 are based on the modular chassis of the box car's self-developed "Octopus" 1.0 platform, which shares up to 95% of the total number of parts, which can flexibly customize different bodywork, adapt to different spaces, and be compatible with battery modules of different capacities.
(Box Car Self-developed Octopus Platform 1.0)
Secondly, the box car is accelerating the abstract standardization of interfaces and modules, and it is expected to complete the construction of the "Octopus" 2.0 platform in May next year - this platform will support three drive forms of front drive, rear drive and four wheel drive, using a power battery CTC structure, the front suspension completely follows the first generation of the platform, while using the line control movement and wire control steering of the skateboard platform blessing, to further realize advanced intelligent driving functions.
(Box Car Self-developed Octopus Platform 2.0)
In the future, the "Octopus" 2.0 platform can be exported to industry partners separately, providing the overall engineering outsourcing service of "chassis + body + system" for the demand side. Specifically, the demander can design the upper body and interior space by himself, and the box car provides the chassis body design, the completely open source wire control interface and the rich sensor installation design, so as to further expand the scope of car manufacturing and realize the extension of the car concept.
On the other hand, as a "B-end travel space provider" focusing on innovation, Box Car has also created a customizable intelligent interaction system - HIGH DO. This system transforms the box car from a traditional physical space movement tool into a new service system covering the city, the operating enterprise, the driver's end, and the passenger side. It not only covers the car large-screen entertainment system, in-vehicle machine vision technology application, car networking, in-vehicle intelligent control, etc., can realize the car large-screen game, live broadcast, on-demand, singing K and other entertainment services; at the same time access to smart city and smart transportation, can provide urban promotional film advertising services, urban specialties ordering and other consumer experiences in the car. In the future, the HIGH DO system will continue to iterate and evolve to explore more commercial value.
(Box car to create customizable intelligent interaction system - HIGH DO)
The construction of the "Octopus Platform" + HIGH DO system constitutes the "skeleton" and "nerve" of the box car, laying an indispensable foundation for its B-end market and the construction of a travel ecosystem.
Powerful battery replenishment, 2023 charging 400km endurance only 10min
As an exclusive car in the B-end travel market, the "lifeblood" of its operation lies in the energy supply efficiency of its power battery. In this regard, box cars and sensory technology have established a strong power battery supply system.
At the meeting, Wang Zhe, co-founder of Box Car and chairman of Yousen Technology, introduced: "At present, Box Car plans two supercharging pile schemes of 240kW and 480kW, with a maximum voltage of 1000V. This set of equipment has the advantages of power sharing, intelligent scheduling, matrix control, flexible charging, intelligent charging, etc., and is expected to achieve a 10-minute endurance of more than 200 kilometers in 2022, and a range of more than 400 kilometers in 10 minutes of charging in 2023. ”
(Box car planning 240kW and 480kW two kinds of superfill pile scheme)
At the same time, Box Car also plans to develop a charging station for the light charging and storage system, combined with the wireless charging technology used in the Octopus 2.0 platform to achieve a partially perfect automatic power replenishment system.
(Box car relieves the expansion pressure of the power distribution system with the help of optical energy storage system)
In terms of vehicle energy recovery, the box car uses a set of accurate and intelligent energy recovery system. In urban conditions with frequent braking and start-stop, the BM-400 models can reduce energy consumption by 15% and extend the range by 15% compared to not using the system.
(Box cars use energy recovery systems, and BM-400 models can reduce energy consumption by 15%).
On this basis, the box car also adopts a special electrical appliance strategy optimization technology to reduce the energy consumption of the whole vehicle by another 5%, which means that the vehicle can travel 20km more. For example, when the vehicle is unloaded, the large screen, vending machine, lights, and air conditioners in the back row can be automatically turned off; when the user gets on the car, the vehicle switches to the appropriate scene in an orderly manner to achieve energy saving.
It can be seen that whether it is the thinking and mining of the pain points of the travel market, or the product form and configuration for B-end travel, or the reserve and construction of the underlying "super platform", or the forward-looking construction of the battery compensation system, the box car is not "empty fist and bare hands", but "prepared". In the future, Box Auto will insist on building China's original B-end travel brands and products, build a new travel value system around the city, operating partners, drivers and passengers, and become a super player in China's travel market.
(Running a ride-hailing car in a low-end private car is simply ridiculous!) ）