Click "Follow" in the upper right to get scientific and technological information, skill strategies, product experience for the first time, private message I replied to "01", send you a play machine skill package.
---------------------------------
Game linkage has never been a rare thing, Xiao Lei has taken stock of a variety of strange game linkages in previous articles, these various linkages can always make players have a bright feeling, for example, this year set off a wave of live broadcast wave of "Forever Doom" opened a very special linkage.
From December 14th, Yong Hao Wu Jie announced the official opening of the linkage with a generation of international martial arts master Bruce Lee, the game will launch a series of linkage content such as the new melee weapon double stick skin "Jingwu" with Bruce Lee's signature, the linkage skin "Dragon Shadow" and "Dragon's Way" series skins that pay tribute to Bruce Lee, and the new weapon double knuckle stick will be launched on December 14.
In addition, "Forever Forever" will also be linked to the Sands Museum and four games, and the linkage plan is fully arranged, it seems that after the November 25 update, the game that has been dormant for too long needs a big event to stimulate the player's nerves. So, what exactly does NetEase want to do with the multiple linkage plans of "Forever Doom"?
"Forever Doom" this time as if the end of the year rush performance of the general linkage plan let the players can not help but be greatly impressed, the game not only and the Chinese proud Bruce Lee linkage, but also try to contact the traditional culture, and the well-known armor culture publicity team Lian Jiaotang cooperation, restore the Tang Dynasty famous general Zhang Yichao's Bright Light Armor, this conference also opened the restoration of the Appearance of the Qin Dynasty general Yueshan fashion [Jin Wuji Qin Feng].
The other four games are also quite interesting, the first to be linked is only the "Fortnite" linkage demon "Jelly Bean Man: Ultimate Knockout Linkage", the game has even launched the "Forever Doom" Ning Red Night skin concept map, the round small Jelly Bean man image can always bring a lot of joy.
The remaining three works are more in line with the game style of "Eternal Destruction", all of which are extremely strong games with oriental elements, first of all, "Shadow Samurai 3" has not even been determined by the release date, the game will be linked in both directions with Eternal Destruction, players can feel the linkage content of the oriental elements in the original work, and players who are never far away can also get a unique linkage appearance.
The two swords in the domestic three swords, "Legend of the Immortal Sword" and "Xuanyuan Sword", have also joined the ranks of linkage, and the player can see the familiar Li Xiaoyao and the dazzling Xuanyuan Sword in the trailer video, which is likely to be added to the game in the form of character skins and weapons.
This time several linkage games are not small, a pile of releases, it seems that NetEase wants to re-set off the popularity of "Forever Doom", from the Steam consumer evaluation data, the game since the release in August, the popularity has been in the declining stage, until November 25 after the update of the version of the data has improved, a single day to receive praise 5028. But since then, the game's praise has been below 1500, and the popularity and attention are much less than before.
This time a number of linkage is actually to increase the exposure of the game, and other games to drain each other, in the case of the gradual decline in the popularity of live broadcasting, there must be new content hotspots to attract the attention of players, in today's "PUBG" free news has occupied the major game sections, "Forever Doom" also needs to add more content and information to bring a deep impression to players.
But think about it carefully, through the linkage to increase the exposure of the game this thing is also considered a NetEase feature, throughout the NetEase games, linkage seems to be a common thing, today's NetEase, can really rely on this trick to eat all over the world?
Although the average data of "Forever Doom" in Steam data is average, from an overall point of view, the results achieved by "Forever Doom" since its release are still quite excellent, and the game has created a stunning sales performance of 6 million copies in only 90 days after its global release, creating a new record for domestic buyout games.
The reason why the results are flat nowadays is largely because as a long-term operation of the work, the game has begun to be in a stable development trend, in the absence of additional factors, the game is difficult to make a big breakthrough, unless it is to update the character or there are major updates and other new content to attract players, otherwise for a long time the game sales will be in today's stable state.
As mentioned earlier, the practice of linkage to attract players is netease's usual means, the first two quarters of NetEase in the absence of significant achievements in the emergence of new works, basically relying on "Yin and Yang Division", "Big Talk Westward Journey 2" and "Fantasy Journey to the West" and other old flagship products to support the position of the main income.
In the second quarter, NetEase Games launched a series of new products, including the aforementioned "Forever Destroyed", the game attracted widespread attention during the testing period, and after the global launch in August, it topped the steam hot list. In addition, new games such as Endless Lagrange, Pokémon Adventure, Marvel Super Wars and Ace Racing are also creating new opportunities.
In the third quarter, a number of new NetEase products exploded and grew, and after the launch of Harry Potter: Magic Awakening in September, it ranked first in the iOS best-seller list and download list in Chinese mainland, Hong Kong, Macao and Taiwan for many consecutive days. The game's global operations are also on the agenda, with plans to launch in some major overseas markets next year.
In addition, new games such as Ace Racing, Endless Lagrange and Super Fighting Dreams also performed well in the third quarter, receiving positive reviews on their respective tracks.
NetEase, which operates a multi-line operation, has been trying to expand new products in other tracks to develop more possibilities and create new head products. The emergence of blockbusters such as "Harry Potter: Magical Awakening" also proves the correctness of NetEase's multi-line development policy, and the mature game category developed by the big IP can not only attract the original fans of the IP, but also create a unique game fan culture, which can be described as a multi-pronged event.
Games such as "Pokémon Adventure" and "Marvel Super Wars" also use the popularity of the original IP to drain fans of the original IP, and the number of fan groups of these two IPs is no less than that of "Harry Potter".
In terms of gameplay, NetEase has also formulated different development strategies according to different markets, and the domestic game development team is very focused on traditional culture, Chinese style, domestic and Chinese game markets, and games that focus on the global publishing market will be developed based on global players.
In the case of NetEase's long-term layout, I believe that the current decline of "Forever Doom" will only be temporary, and the game still has a long way to go.
"Harry Potter: Magical Awakening" has created a rare topic miracle and revenue miracle this year, the game uses the popularity of IP and interesting community gameplay to create a rather bizarre game communication environment, and the battle divided by the academy as a camp strengthens the cohesion between players, so it seems that netease played this hand of "love card" this year is not bad.
But at the same time, NetEase also began to think about whether the same production can create the same miracle again, after all, it is also necessary to take into account the game's extremely long production cycle, the game has been established as early as 2019, and it was not officially announced until this year, which costs incalculable.
On the other hand, "Yin and Yang Division" is also trying to maintain the popularity, the game through a variety of derivative activities to expand the audience, animation, film and television, offline activities, are trying to create a unique cultural atmosphere of the game, in November this year and the nine days of MSI cross-border cooperation, the players of sp Hui Ye Ji's vision and blessing through the nine days of MSI ・ Ladybug I satellite to reach the closest place to the Moon Palace.
Behind the various activities out of the circle, is the helplessness behind the long-term operation of mobile games, as the most "longevity" mobile game of NetEase today, "Yin and Yang Division" has developed to the limit of a card-based turn-based game to some extent, in the case of no major changes in the gameplay and game mechanics, the possibility of the game can continue to extend is actually not high, and now more is the use of derivative IP to continue to maintain the heat of its body.
The "Fantasy Journey to the West" mobile game performed strongly during the third quarter, with a new record high in daily flow, and opened a new version of the Lost Land gameplay activity in the summer, launched the highly anticipated door sect magic weapon system, strengthened the combat positioning of the various gate sects, and was warmly sought after by players.
However, the gameplay and mechanics are still an extension of the terminal game version, from the perspective of sustainable development, the mobile game version is more to copy the miracle of the end game version, re-pull the old players of the end game version into the pit, and the expansion of new users lacks support for new content.
The SLG game "Coast of the Land" is another situation, the game is more like the results of thick accumulation, although the "Coast of the Land" with the cost of learning experience has formed a relatively high threshold, but also through a series of gameplay design to amplify the core of the SLG game strategy, precipitated a large number of players who are really willing to delve into, think and deal with complex relationships, this part of the user has also become the backbone of the community ecology.
High degree of freedom of strategic gameplay and special community environment, so that the game gradually grow and develop, the game continues to expand the whole layer, with special gameplay out of a new development path.
In general, NetEase does not lack the backbone of supporting the development of mobile games, but there is no way to ensure the research and development cycle of the new forces in the development of mobile games, and not every time can produce explosive mobile games like "Harry Potter: Magic Awakening", the future NetEase may need to think and adjust the balance between the development cycle and cost of the game.
Although NetEase has developed a new game category and research and development direction, there is still a lack of more new game products in the field of terminal games, "Forever Doom" is only a rare seedling, and terminal games still lack multi-line development plans.
Although the previously listed "Super Fighting Dream" has achieved a lot of results, but due to the problem of the limitation and the mismatch between the game design and the platform, it has not set off too much heat, whether it is the quality of the game or the operation needs to be further considered and deepened, the promotion of the game is also a problem, in the modern society where mobile devices are becoming more and more advanced, "Super Fighting Dream" still lacks some highlights, which can attract players to play on the PC platform.
Want to copy the miracle of "Eternal Destruction", which still needs to complete a lot of research and development work, the current NetEase has not really eaten the production routine of "Eternal Destruction", whether it is the direction of research and development or the design of the game mechanism, it is necessary to summarize and learn more game classic cases. The success of the game is largely due to the production base of Meteor Butterfly Sword, which is a set of game mechanics that the producers have already mastered, in order to play its 120% effect.
However, such results are difficult to replicate, after all, both time cost and labor cost are quite high, to make the production of this game into a normal work, it is still necessary for NetEase to deeply learn the design of game mechanics and gameplay, as well as the use of game engines. "Forever Doom" is not deep for the study of unity engine, and it has spent a lot of manpower to study and test the picture presentation and functional adaptation, but can NetEase guarantee that each work can cost such a high cost? And can we guarantee that each work can have such a degree of completion?
To wait until NetEase's second "Forever Doomed", it may still need to wait for a while, at least before NetEase really eats through this production process, players need to wait patiently for the result.
At the same time, NetEase has also increased its attention to important game development departments. On November 8, NetEase Interactive Entertainment Business Group announced that the R&D studio of "Yin and Yang Division", "Harry Potter: Magical Awakening" and the Zen Studio under the former Poseidon Business Department were promoted to the first-level business unit: Zen Division, and at the same time, Jin Tao, producer of "Yin and Yang Division" and "Harry Potter: Magical Awakening", was promoted to the president of the business unit, which is enough to see how much NetEase values talents and studios.
The old end game can still attract old players, but the lack of follow-up power, the development of the end game is also precarious, the mobile game has been output a new category, but NetEase's end game is still in a very embarrassing situation, whether the quality or quantity can not be compared with the mobile game, in addition to "Forever Doom", NetEase still needs to launch new products to maintain the sustainable development of the end game, the future NetEase is still on the road of opportunities and challenges.
Author: Lei Technology team, committed to focusing on science and technology and life, pay attention to and reply to "01" in private messages, and send you a gift package of playing machine skills.