The alarm clock has been set,
The page where the purchase was scheduled was packed.
recently
"Lingna Belle" has been pushed on the hot search.
At 20:00 on December 12,
Originally Shanghai Disney "top star"
Three items from Lingna Belle
"Regular Linga Belle Plush Toy"
"2021 Christmas Series Linga Belle Plush Toys" as well
"2021 Christmas Series Linga Belle Plush Toy Keyring"
The time to open the reservation purchase channel.
In accordance with the rules announced in advance by Shanghai Disneyland,
These three items are taken
Online reservation + offline purchase of the sale method,
As long as the tourists have successfully made a reservation
Can guarantee the purchase of the above three products,
A maximum of two can be purchased each.
On the evening of December 12,
Many netizens set alarm clocks and stay in front of the screen
Wait for the reservation channel to open,
But when it came time for the original channel to open,
Many people find that the appointment page white screen can not be opened,
When you brush open the page,
Shows that all appointments are full.
11-30cm dolls were fried to thousands of dollars
On the one hand, netizens complained about not being able to grab,
On the other side is Lingna Belle being hyped up at a sky-high price.
December 14,
"The price of the Lingna Belle doll is outrageous"
Rush to the first place in Weibo hot search.
The reporter noted that
On an e-commerce platform,
The price of Lingna Belle dolls has reached thousands of yuan.
Consumer purchase history shows,
Hourly sales volume is 2-7 pieces.
On multiple second-hand platforms,
People keep hanging up high prices,
Even bluntly said that the auction began,
"The one who gets the highest price" is the one who gets it.
Many sellers wrote:
"The regular section is out,
Christmas doll + pendant,
A set of 3500 yuan free shipping;
A single Christmas doll is 2300 yuan. ”
"Now someone gives a full set of three pieces for 3,000 yuan,
3000 yuan from the auction,
The highest price wins. ”
Some netizens even posted a purchase request,
Bluntly speaking, you can "exchange Feitian Moutai for Ling na Belle".
Shanghai Disney responded: it will increase the number of replenishments
For the problem that Lingna Belle is difficult to grab,
Shanghai Disney replied to the Shanghai Municipal Consumer Protection Commission,
The reason for the current shortage of supplies is that
Factors such as huge demand in the short term and the pandemic
Production bottlenecks under impact.
Disney will be in the coming months
Keep replenishing and continue to increase the number of replenishments.
For the "scalper priority grab" problem questioned by netizens,
Shanghai Disneyland said,
No "hunger marketing" will be created.
Before the first replenishment on December 12,
It communicates with relevant government departments,
Carefully develop and optimize the offering plan,
Aimed at complying with the various guidelines for epidemic prevention and control,
It also follows the principles of fairness and prudence
Provide visitors with the opportunity to buy.
Some reporters have also repeatedly talked about Lingna Belle
The problem of scalpers in the secondary market,
Call Shanghai Disneyland,
The other side said,
There is no way to do this.
According to disney's official website,
Lingna Belle is Disney's new IP image,
It's a little pink fox.
"She's a fox with curiosity,
And it's smart.
She can solve problems and solve mysteries
Find happiness..."
It's such a new IP with no story,
But it quickly won the love of young people:
Since its "debut" on September 29,
Weibo #Lingna Belle #entry read reached 600 million,
More than 3.932 million discussions were held.
In the language of the web,
Young people are very "up" to Lingna Belle.
Talking about the reasons why Lingna Belle is popular,
Li Shuanglong, deputy dean of the School of Journalism at Fudan University, believes that
Ling Na Belle is not only used as a doll by netizens,
Rather, it is an "anthropomorphic" existence,
Meet the expectations of fans,
Let the fans have a "cultivation" addiction.
Are you willing to pay for Lingna Belle's wallet?
Source: Xiaoqiang Hotline