According to relevant information reports, between November and December this year, in just over 20 years, Xuzhou Kelik, Ganzhou Jiesheng, Liju brand electric vehicles, Gaotang Tengfei electric vehicles and many other electric vehicles were insolvent due to poor management and were auctioned by the court! Wuxi Jijian is the manufacturer running away, the factory is empty. In less than a month, a number of electric vehicle factories have had accidents one after another, what are their common characteristics?
1. Small and medium-sized brands or regional brands are the mainstay
These electric vehicle brands are not national big brands, they have not heard much, generally active in the local or small area, their own business scale is not large, product sales are not high. These brands themselves do not have the strength to go to the national market.
2, no production qualifications, weak anti-risk ability
National big brands, such as Emma, Yadi, Luyuan, Xinri, Knife, Maverick, none of which are not enterprises that do not have the qualifications for the production of electric motorcycles and new national standard electric bicycles. For these small and medium-sized brands such as Jijian, the scale itself is not large, and it is impossible to share the cost equally, and it is difficult to bear the qualification fee alone.
Secondly, the recent rise in the price of raw materials for mass commodities has led to an increase in the price of many supporting products, which is the last straw for small and medium-sized enterprises that have been tight in the capital chain.
3, product style can not keep up with the times
Today's electric vehicle market consumption force is already after 90, 00. Big brand manufacturers have launched popular styles of cattle and turtles in many markets, and the frequency of new car updates is also very high. And these enterprise product styles are still very old, in the absence of supporting advantages, can only produce or assemble some old-fashioned models, take the low-cost route, no profit can not earn money.
4, no money to invest in advertising for marketing
The Matthew effect of the market is very obvious, and if the enterprise becomes stronger, it will be strong and strong, and the weak will be weak. For these companies, it is difficult to recruit a marketing talent, let alone invest money in advertising, let alone a brand premium.
At the beginning of the article, these manufacturers, one has no products, two have no supporting advantages, three have no market scale, and four have no capital flow.
Surrounded by electric vehicle industry giants such as Emma, Yadi, and Tailing, the ultimate fate of such companies is to go bankrupt and go bankrupt. Guys, what do you think?