On December 14, vivo's official Weibo has released a new image video and press conference poster of the vivo S12 series, and the official announcement of the new machine is officially scheduled for release on December 22. The main body of the poster of this conference is mainly black, and the yet-to-be-released vivo S12 series appears in the form of a "side view", and the thin fuselage forms the word "S12" together with the letters and numbers on both sides. In addition to the specific date of the conference in the poster, the product Slogan was also revealed - "comprehensively outstanding, naturally outstanding".
The official announcement of the first day of the vivo S12 series has a greater change in visual presentation than the previous generation: the style is more neutral and more powerful. In the static poster, the slim body of the vivo S12 series replaces the number "1", and the overall warm gold color is more textured while suggesting the color of the real machine. In the image video, countless golden particles are deformed and reorganized with the rhythmic beat, changing into a powerful chip, which has the same visual tone as the poster of the conference.
Unlike in the past, the "quasi-official announcement" of the vivo S12 series actually began last week. On December 10, MediaTek's official Weibo affirmed the strength of the Tianji 1200 chip in the form of a long picture, and announced that the vivo S12 series will be strongly driven by this chip that is deeply optimized by both sides. The saying "old friend, also a new friend" also hints at the re-optimization of this chip in this generation of products.
In addition, in the "Annual Flagship Chip Word-of-Mouth List" recently released by the Antutu platform, Tianji 1200 surpassed the Snapdragon 888 Plus and won the second place, and the comprehensive experience is strong and guaranteed.
Combined with the before and after information, the "all-round excellent natural outstanding" Slogan also has a landing point: the new S12 series will have a breakthrough in performance and comprehensive performance.
The transformation of the vivo S series has also been confirmed in the industry data. Data released by Counterpoint Research recently shows that Vivo's share in the mid-to-high-end market doubled in September, and its market share in the price range of $500 to $599 rose from 10% in September 2020 to 20% in September 2021, while Counterpoint also affirmed the huge contribution of the S series to this data. Looking back on the past, the vivo S series has brought an industry-leading front-facing image experience by deeply binding, optimizing and innovating the subdivision selling points with the user's scenario-based needs. Now the vivo S12 series will once again usher in "evolution", and performance will also be used as one of the longboards to contribute to the product force.
Since the birth of the vivo S series, it has always been shown as a young and full of vitality. At the same time, vivo is also continuing to pay attention to the use needs and aesthetic changes of young user groups, and continues to create products with front-facing images as the core, excellent performance and comprehensive experience. With the two advantages of "thin and light fashion design" and "excellent front image", vivo S series has built a unique product advantage and technical barrier in the mobile phone industry.
The eight words of "comprehensive excellence and natural excellence" not only represent vivo's profound technical accumulation in the image long track, but also indicate the product strategy of the vivo S series to exert performance and comprehensively improve the comprehensive experience. This "less S" looking vivo S12 series will officially meet with us on December 22, and what surprises it will bring, welcome to continue to pay attention.