Huawei has a big move, on the eve of Christmas Eve on the new folding screen mobile phone, or "flip cover"...

At the end of the year, Huawei terminals are not willing to be "lonely" and sacrifice big moves! Scheduled for December 23, the new folding screen was released

Mobile phone P50 Pocket, and this new machine is different from Huawei's previous folding screen mobile phones, this time using a vertical folding mode, similar to the folding method of the "clamshell machine" many years ago.

Huawei is scheduled to release a new folding screen mobile phone on the 23rd

On the morning of December 14, Huawei officially announced that Huawei will release a new folding screen mobile phone P50 Pocket on December 23, which will adopt a vertical folding design and have two colors, white and gold. Unlike the previously speculated product name "Mate V", the P50 Pocket will inherit many P series design concepts.

●Huawei is the first brand in the industry to lay out folding screen mobile phones, and the upcoming release is Huawei's first vertical folding screen mobile phone. Prior to this, since 2019, Huawei has released Mate X, Mate Xs, Mate X2 three folding screen mobile phones, just last month (November), Huawei just quietly released the folding screen mobile phone Mate X2 collector's edition at a terminal conference, priced at 18999 yuan, but before a number of folding screen mobile phones are horizontal folding method.

On the 14th, Yu Chengdong, CEO of Huawei's consumer business, posted on Weibo, "From the birth of the first P series model in 2012 to the now well-known P50 series, the P series has gone through 10 years, and this year we will make another breakthrough in the aesthetics and form of smart phone technology!" On December 23, we will release the Huawei P50 Pocket. ”

Subsequently, He Gang, chief operating officer of Huawei's consumer business and president of Huawei's consumer business mobile phone product line, also said on Weibo that Huawei mobile phones have always insisted on innovation in product design. At the upcoming release of the Huawei P50 Pocket, we will bring a subversive innovative design, push the technological aesthetics of Huawei mobile phones to a new height, and look forward to witnessing another breakthrough in the P series on December 23.

What has attracted much attention from all walks of life is that Huawei's upcoming P50 Pocket uses 4G or 5G chips? According to the reporter's understanding, the folding screen mobile phone Mate X2 collector's edition just unveiled last month uses 5G chips, but the P50 series released in August 2021, whether it is equipped with a Kirin 9000 chip or a Qualcomm Snapdragon 888 chip, the P50 series only supports 4G, mainly because huawei cannot obtain the core link filter in the 5G RADIO chip containing AMERICAN technology, resulting in 5G chips can only be used as 4G. According to the sanctions ban announced by the US government, Huawei is currently unable to obtain updated 5G chips.

Will the folding screen market become the focus of Huawei's terminal competition?

Huawei is the first batch of brands in the industry to lay out folding screen mobile phones, and the release of each folding screen mobile phone of Huawei in the past few years has triggered market rushes, and some models have been speculated by scalpers to 100,000 yuan / unit.

Just last month, Huawei revealed that as of the third quarter of this year, the shipment of Huawei folding screen mobile phones in China increased by 200% year-on-year, and achieved the first result in the shipment of folding screen mobile phones in China.

● Data released by the DSCC, a panel supply chain market research institute, also shows that folding screen mobile phones in the third quarter of 2021 ushered in explosive growth, in addition to increasing shipments by 215% over the previous quarter, it also reached 2.6 million units in the previous four seasons combined. DSCC expects that in the fourth quarter of 2021, the sales of folding screen mobile phones will continue to climb, and shipments can reach 3.8 million units. In 2022, the annual sales of folding screen mobile phones will reach 17.5 million units, and folding screen mobile phones have been from users to early/standby to the main machine, and folding screens will usher in a full outbreak.

However, from the perspective of market share, Samsung still dominates the global market. In December 2020, DSCC, an authoritative consulting body in the global display field, released a global folding screen mobile phone report showing that in 2020, folding screen mobile phone shipments will be 3.1 million units, a sharp increase of 454% year-on-year, and revenue will increase by 394% to 462 million US dollars. Among them, Samsung is still dominant.

The fast-growing, oligarchic market is beginning to attract many players. Recently, almost all manufacturers are buried in the development of folding screen mobile phones, OPPO official announcement is about to release the first folding screen mobile phone, Honor, vivo, Apple is also potential to develop folding screen mobile phones, in addition, Xiaomi, Huawei, etc. have also announced that they will release new folding screen mobile phones. For a time, folding screen mobile phones began to gradually move from the niche market to the commonly used mass market.

For the development of mobile phone business, huawei has repeatedly stated that it will not give up the mobile phone business, but Huawei is currently restricted by the United States to obtain new 5G chips, which restricts the development of Huawei terminals, for which Huawei insiders have revealed the strategy of Huawei terminals, using limited chips to extend Huawei's mobile phone business indefinitely. Nowadays, Huawei terminals are indeed adopting this strategy. Due to the limited amount of chips, Huawei will naturally use the best limited chips for the most high-end models such as folding screen mobile phones to retain high-end users.