[News-Oxcart Network]
On December 14, at the core technology communication meeting of BYD's "My Di Friends", BYD made it clear that from 2022, BYD will implement a new brand strategy - two not only, three leading (that is, not only China, not only cars; technology leadership, quality leadership, market leadership). On this basis, BYD will also launch a new high-end brand, which will be officially released in the first half of next year and the first model in the second half of the year.
It is understood that the first model of BYD's new high-end brand will be a hardcore off-road vehicle, which will be priced at about 50 to 1 million yuan, benchmarking Mercedes-Benz G, Hummer and other internationally renowned hardcore off-road vehicles, and the new car is expected to be unveiled in the second half of 2022 and officially listed in 2023.
We can refer to some of the information and spy photos previously exposed, the new car uses a non-bearing body structure, and BYD Song PLUS as a comparison, it can be clearly seen that the body size of the new car is very large, and the length of the actual car may reach more than 5 meters. Officials said that the shape of this model is quite eye-catching, and equipped with two "unique skills", although no specific information has been disclosed at present, but according to speculation, it is likely to be like a blade battery like the leading technology.
It is worth mentioning that BYD's new high-end brand will use an independent team for independent operation, and its relationship with BYD is similar to that of the Volkswagen brand and the Porsche brand. In addition, the high-end brand will also launch a series of models such as cars, MPVs and even sports cars in the future, gradually forming a perfect high-end sequence.
Summary: As of November, BYD's cumulative sales in 2021 have reached 500922 vehicles, and the monthly sales in November are approaching the 100,000 mark, with particularly rapid growth. With the continuous expansion of BYD's lineup and product system, it does need a new brand to explore higher areas. Considering that BYD Han can achieve such excellent market performance at a price of more than 200,000 yuan, we certainly have reason to believe that BYD's attempts at high-end brands will also be smooth.