On December 14, foreign media found in Tesla's official website that Tesla launched several new home charging piles, not so much a new type, but rather a few new optional colors, namely red, blue and matte black, users can choose to match according to their own Model color matching.
Prior to this, Tesla's home charger was only silver and black, divided into national standard and European standard, the domestic price was 8000 yuan, and the foreign price was 550 US dollars (about 3501 yuan). Now, Tesla has not only launched a new color scheme, but also the price of the charger is as low as $100 (about 637 yuan), which is estimated to be to engage in a wave of Christmas activities.
I have to say that the gap between the domestic version of Tesla's home charger and the foreign version is really large, and I don't know if these new colors will be sold in China. Being able to buy a charger that matches the color of your Own Tesla car should be the need of some "obsessive-compulsive" car owners, after all, it is not easy to give diY such as charger film or spray paint, and it may also affect the performance of the charger. The official can produce some colors that match the vehicle, and the user chooses more.
Speaking of color matching, Tesla Shanghai Gigafactory has exposed a large number of color matching novelty cars, which means that the official "personalized color" customization service may be online, after all, in Musk's view, selling cars is indeed not profitable, but the profit of selling various software services and surrounding customization is very high. If the home charger can also be matched with the car to make a color customization, wouldn't more people buy it?
With the gradual rise in the popularity of electric vehicles, the demand for electric vehicle charging has begun to expand sharply, and many residential parking lots may not be equipped with charging piles in parking spaces. On the other hand, the charging pile can only be fixed in one place, if the owner has a charging need outdoors, he needs a home charging suit that can be carried at any time like a mobile phone charger.
Tesla's wall-mounted home charger can provide about 9.6kW of power for model series models, which is enough for car owners to recharge outside or charge at home. Of course, the domestic version of the optional color matching is too small, the price is higher, usually will be a part of the Tesla owners "turned away", if you take advantage of the Christmas event in the country also launched a new color matching and reduce the price, should be able to sell out.
Perhaps Tesla also found that the products that attract users do not have to be up-to-date or well-configured, and adding colorful colors to the original products can stimulate a wave of consumption. For Xiao Lei, the color has a considerable impact on the appearance of products such as cars, and it is estimated that there are other car companies in the follow-up that are also competing to imitate and work chargers and car color matching.