As the saying goes, the three days of Shibetsu will surely be impressed.
After experiencing the reform of the shareholding structure, Southeast Automobile is showing itself in front of the industry and consumers with a new atmosphere.
On December 9, Southeast Auto officially released a new corporate strategy and product planning, and issued a cry of "starting again". This car company with 26 years of accumulation has shown a strong momentum of "rejuvenating its wings" and taking off again.
Kung Fu Cars saw at the scene that whether it is the B-class SMV Southeast DX9 that debuted in the "domineering" stage, or the A-class SUV CROSS Southeast N7 that focuses on smart tide play, it shows the attitude of "Nirvana Upward" of Southeast Automobile. The pure electric coupe A7, which has a sense of science and technology, shows the insight and boldness of the southeast facing the future and meeting the challenge.
In the view of Kung Fu Automobile, behind the "huanyi" of Southeast Automobile, there is a comprehensive "renewal" of the product matrix, which also contains the upgrading of the main engine factory in the marketing service ecology.
This is a "two-way rush" of Southeast Automobile's "renewal" and "renewal", which is a veteran car company that is fearless and fearless, and it is a "upward battle" that is fearless and let go.
As the saying goes, enterprises win at the starting point, and even more at the turning point. Nowadays, the continuous upgrading of the consumption structure and the active transformation of the industry to the "new four modernizations" are the "turning points" of the entire automobile industry.
26 years later, at the new "turning point" of the industry, the "renewal" and "renewal" of Southeast Automobile can be said to be timely.
A resolute, fearless Southeastern car has come to us.
(1) On the "turning point" to start again, the top-level change "empowers" the second take-off
As a veteran enterprise in China's automobile industry and with a 26-year development history, Southeast Automobile has walked a characteristic development path of "borrowing" and "self-reliance".
In the middle of this year, the Southeast Automobile Stock Reform was fully completed and became a new life. Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile became shareholders. With the joint blessing of the three shareholders of provinces, cities and counties, the first round of capital increase of 2 billion yuan has been invested, so that the new round of take-off of Southeast Automobile has been "empowered" by important capital.
In the view of Kung Fu Automobile, the top-level change of Southeast Automobile has also brought a deeper layer of "benefits". This is the future development of enterprises has formed a new round of "consensus".
With the strengthening of strategic synergy capabilities and resource integration capabilities, coupled with the shareholders will continue to strengthen the investment of resources and funds in the follow-up, these key elements will help Southeast Automobile to take a firm foothold in the fierce industry changes.
It is also worth noting that during the 14th Five-Year Plan period, Fuzhou will strive to build a whole-industry chain automobile city with a scale of 100 billion to help the high-quality development of Southeast Automobile. Southeast Automobile, which has the triple advantages of "time, location, and people", has entered a new chapter of development.
Therefore, the "second take-off" of Southeast Automobile can be described as the desire of the people and the expectations of the people. Hope is what hope holds.
(2) The product matrix hard core is "renewed", focusing on differentiated application scenarios
In recent years, with the intensification of competition in the automobile industry, the "homogenization" of automotive products has gradually become serious.
In such a context, enterprises that do not have an advantage in scale and volume often need to focus on scenarios and differentiation to break out of a more "focused" breakthrough path.
It is based on the insight into this trend that Southeast Automobile has completely "renewed" its product planning. Based on the concept of scene design, the DX9 is the "pioneering work" under the "new" product strategy of Southeast.
It is worth noting that DX9 adopts a newly designed product LOGO, which echoes the "Peng bird" enterprise LOGO.
The new car not only has the domineering shape of an SUV, but also achieves a spacious space comparable to MPV. With two or three rows of seats that can be flattened, as well as flexible internal space, DX9 can meet the needs of consumers for multi-scenario vehicles such as family travel, business office, and RV.
This product strength with differentiated charm and meeting the needs of multi-scenario vehicles will also help the market re-understand Southeast Automobile.
In addition to the DX9, the main trendy A-class SUV CROSS Southeast N7 has also aroused the expectations of the industry and consumers.
According to Kung Fu Automobile, the N7 will be equipped with a higher level of intelligent driver assistance system and realize the innovation of human-computer interaction. In particular, the introduction of a series of innovative technologies such as AVP's autonomous parking technology and AR-HUD will also refresh the industry and consumers' impression of Southeast Automobile in the intelligent dimension.
In addition, the pure electric coupe A7 based on the pure electric platform has also appeared in the "new" product planning of Southeast Automobile. The native pure electric platform and the realization of travel "0 anxiety" are the future direction of Southeast Automobile.
Through the "renewal" of this series of products, Kung Fu Automobile discovers, quality improvement and practicality, which will be the main direction of change of Southeast Automobile at the product level in the future. Focusing on differentiated car scenes and accurately entering the market will be the way for Southeast Auto's products to "renew".
(3) The depth of marketing services is "rejuvenated", and a new marketing service ecology is created with sincerity
"Renewed" products will create a new hardcore value. But to convey this value, it is inseparable from breakthroughs in marketing and service.
In the view of Kung Fu Automobile, The "renewal" of Southeast Automobile's marketing service is its in-depth rethinking of the new consumption format in the new era.
It is worth noting that Southeast Automobile is committed to creating a consistent, circled and scenario-based car purchase service experience for consumers throughout the product life cycle. Southeast Automobile's latest proposal of the FAME ecosystem scheme, which relies on the CRM customer information collection system and big data mining technology as the "fulcrum", has attracted much attention.
Among them, scenarioization refers to allowing users to be more interesting and more fun in the process of experiencing the service. Southeast Auto will carry out diversified cross-border cooperation around user preferences and build more interested marketing scenarios.
At the same time, by collecting users' preferences, the content that users are interested in is pushed on the full matrix social media platform, so as to achieve "zero distance" and "high interaction" in communication with users.
In the blueprint drawn by Southeast Auto, the brand side will face the user and sincerely create with the user. By inviting core riders to become brand partners, we help feedback the voices of other customers and achieve an efficient communication medium. The brand will also realize the "heart-to-heart" communication with users at multiple levels, and show the "heart-renewing" value of the marketing service system.
(4) Kung Fu shooting
"No one is optimistic about it, I will not publicize others, look back and see that I will not be afraid at all, it is best to be myself, think of an idea, and laugh to the end is the winner." 」
This is the lyrics of the Black Panthers at the Southeast "Wings" Renewal Meeting, passionately sung.
In the eyes of Kung Fu Cars, the Black Panther Band's "Fearless" also sang the voices of many Southeast Auto people and sang the hearts of the audience.
Kung Fu Automobile believes that behind Huanyi, it is precisely because of the "Huanxin" product strategy and the blessing of the "Huanxin" service system that the industry and consumers are full of expectations for the new Southeast Automobile.
This is just as Mr. Chen Wenhao, chairman of Southeast Automobile, said: "The road is long and long, the line is coming; the future can be expected." ”