Titanium Media Alert | December 13 news: Starbucks was exposed by the media to have serious food safety problems such as privately changing ingredient labels and using expired ingredients. As soon as the news came out, related topics such as "Starbucks privately swapping ingredient labels use expired ingredients" and "Starbucks frequently touched the red line of food safety" quickly appeared on the hot search.
According to the Beijing News, the reporter found during the undercover investigation of two Starbucks stores in Wuxi that Starbucks, which is known as "based on the highest standards in the industry", frequently touched the red line of food safety, including continuing to use ingredients after expiration, making a variety of best-selling drinks for sale, if there is more leftover material, the clerk will directly tamper with the shelf life. Black tea and matcha liquids, which originally had a shelf life of only one day, often have a lot left at the expiration time, so tampering with the shelf life often occurs. The store supervisor is also aware of this behavior, the supervisor, the clerk "words and deeds" to tamper with the shelf life, some ingredients were artificially "extended" for a week; the pastries that promised to "not stay overnight after opening" were still secretly on the shelves the next day...
However, tampering with the shelf life of ingredients is not a special operation of one Starbucks store, and in another Starbucks store where the reporter went undercover, the clerk took the same approach to expired ingredients. Not only that, but the above-mentioned stores also have problems such as using bar towels to wipe garbage cans, handling problematic ingredients in advance to cope with company inspections.
After the incident was exposed, the matter of "Starbucks privately changing ingredient labels and using expired ingredients" quickly triggered a heated discussion in public opinion, and related topics immediately appeared on Weibo hot search. At noon today, Starbucks China's official Weibo posted on the matter, saying that it was highly concerned, and had closed the two stores at the first time, and immediately launched an in-depth investigation.
The statement also said that in the 22 years since entering the Chinese market, Starbucks has been committed to implementing strict food safety standards, resolutely adopting a zero-tolerance attitude towards food safety issues, and welcoming continuous supervision by the public and the media.
According to the official website of Starbucks, Starbucks opened its first store in the China World Trade Center in Beijing in January 1999,Chinese mainland and China has become starbucks' fastest growing and largest overseas market. At present, Starbucks has opened 5,400 stores in more than 200 cities in Chinese mainland.
At present, a search of the Starbucks App found that the two stores involved, Starbucks Wuxi Zhenze Road Store and Wuxi Changxing Building Store, have been unable to place orders.
It is worth mentioning that the national enterprise credit information publicity system shows that some Starbucks stores have been punished for food problems. On November 24 this year, Starbucks Coffee (Shenzhen) Co., Ltd. Yantian Yihaicheng No. 2 Branch was warned for food violations.
(Titanium Media App Editor Wu Fengye finishing)