Moutai put 12 bottles of Feitian Moutai per carton for out-of-the-box retail

Beijing News Market information shows that from December 13, Moutai will increase the sale of a 12-bottle/ box Feitian Moutai wine.

A number of dealers in Beijing and Shanghai told reporters that they had received a telephone notice from the sales department of Moutai in various provinces, autonomous regions, and municipalities, and a Moutai liquor dealer in Beijing told reporters that she had received a notice from the province and region on December 11. "This measure is very good, 12 bottles of Moutai wine continue to open the box policy, 6 bottles of Moutai wine can be sold in whole boxes, and strive to meet consumer demand."

Distributors said that once the 12-bottle Moutai wine arrives, the implementation of this policy will begin immediately.

Some insiders believe that the Spring Festival of New Year's Day is coming, and the optimization of Moutai wine retail policy not only meets the needs of reservations and scattered customers for wine, but also increases the coverage of Moutai wine sales to alleviate the difficulty of buying wine and the phenomenon of expensive wine.

The person in charge of the Beijing area of Guizhou Moutai Liquor Sales Company confirmed to reporters that they had indeed notified local distributors and opened the box for sale after the arrival of 12 bottles of Moutai liquor on December 13.

"This new initiative only adds varieties specifically for unboxing, and the purchase method still requires appointment registration, and there is no change." The person in charge said.

According to the information obtained by the reporter from multiple channels, since December 4, the Moutai liquor sales company has successively shipped goods to provinces and regions across the country, and on December 11, it has notified the provinces and regions by phone, requiring all-channel distributors in various provinces and regions to open the box after receiving 12 bottles of Moutai wine.

"The first distributor to receive the goods has been executed on December 11, and a wide range will be carried out simultaneously on December 13 and 14." According to relevant people, the optimization of the Moutai liquor retail policy is centered on consumers and the market, "If the channel provider's Moutai liquor retail reservation consumers are more, whether it is 12 bottles or 6 bottles, you can open the box to better meet the needs of consumers to buy wine." ”

It is understood that after the introduction of the new policy, Moutai will strengthen the implementation of retail policies, increase supervision and inspection, and strengthen the release guarantee of 12 bottles of Moutai wine from many aspects such as order review and distribution.

Recent data show that after the introduction of the Moutai New Deal, the upward trend of Moutai wine prices raised by speculators has been curbed to a certain extent, and the current retail terminal price of Moutai wine in Beijing has not seen major fluctuations.

Edited by Zheng Mingzhu Proofreader Jia Ning

Photo Screenshot of Guizhou Moutai Jingdong self-operated store