On December 13, the official website of HTC Chinese mainland showed that all mobile phone products were removed from the shelves, the HTC mobile phone Tmall flagship store and the Jingdong flagship store were all shut down, and the main business in the mainland became VR equipment.
For young netizens, HTC may already be a little strange, but elderly netizens may remember that HTC released the world's first commercial Android mobile phone - HTC Dream G1. The first generation of iPhones brought up the trend of smart phones, HTC is the first batch of entrants, once also a party overlord, but now why it has developed to such a point, it is worth all mobile phone manufacturers to ponder.
Xiao Lei flipped through the views of many netizens, most of whom believe that the main reason for the collapse of the HTC dynasty is that it has not kept up with the trend of the times. In fact, HTC and Sony have some thoughts, the mobile phones launched are their own feelings are very good, but consumers do not recognize, the appearance may be unparalleled, the system, configuration is difficult to say, a variety of mobile phones have been exposed to problems.
In 2012, HTC launched the One series with a new design language, one S has a very high value, light and thin feel is also very good, and has won the favor of countless consumers. However, after domestic consumers got the mobile phone, they found that the National Bank version was the Qualcomm S3 processor of the previous generation, and the European and American versions were Qualcomm S4 processors, which immediately angered domestic consumers with this kind of differential treatment, high price and low matching.
China is the world's largest mobile phone market, when the domestic brand China CoolLink has risen, Xiaomi, Meizu and other mobile phone manufacturers are also quietly making efforts. Under the contrast and competition, HTC, which positions the high-end market but cannot make high-end products, naturally deteriorates.
So the question is, does the former king HTC still have a chance to rise? Xiao Lei feels that the possibility is negligible, Nokia, which is more powerful and popular than HTC, has not been revived after losing the market, not to mention HTC that is far inferior to Nokia.
Now the global mobile phone market competition is particularly fierce, Samsung, Apple, Millet, OPPO, vivo five giants are proud, in addition to Apple's focus on the high-end market, the other three product lines have achieved full price coverage, after a period of OPPO will also release the first folding screen flagship. Compared with these manufacturers, HTC mobile phones may not be competitive.
Of course, the recent revival of Coolpad mobile phones has made Xiao Lei feel a little surprised, although the sales of mobile phones released are not very high, but at least it shows that there are consumers who are willing to buy. If HTC can fight a price war, even if it can't sell a lot, it is estimated that some people will be willing to buy it, but from the performance of HTC, it should be to completely abandon the mobile phone business.