Zhou Yuan announced that Zhihu 8.0 will be launched to open a new decade of self-evolution with a sense of gain as the core

On December 13, Zhou Yuan, founder, chairman and CEO of Zhihu, delivered a keynote speech entitled "Sense of Acquisition is the Greatest Common Divisor of the Development of the Content Industry". Since its introduction in May, the "sense of gain" standard has become a yardstick for measuring content and driving continued prosperity and evolution in the community. Zhou Yuan said that the "sense of gain" is not only the common denominator of the development of the content industry, but also the common direction.

In 2021, the second decade of Zhihu officially opened, and Zhou Yuan also announced that Zhihu will open a super-long cycle of self-evolution with "sense of gain" as the core, and the first initiative is to start the full launch of Zhihu 8.0 from now on.

"Sense of gain" is the common denominator of the development of the content industry, and it is also a common direction

Since its inception, "professional" has become one of the most recognized labels in Zhihu. In the past ten years, in addition to the knowledge content corresponding to "professional", a huge amount of experience and insight has also grown on the knowledge. The creators of Zhihu have also grown from problem solvers to solve problems that participate in and create a variety of life issues. Zhihu is not only a window for users to understand the world, but also a platform for users to give back to the world.

In May 2021, Zhihu published a content standard called "Sense of Gain", which is highly summarized as "broadening horizons, bringing help or resonating". Up to now, the sense of acquisition has become a yardstick for measuring the value of content, which is used to strengthen community governance and adjust the content structure, so that good content has received more attention, traffic and benefits, and the community ecology has become healthier and more prosperous.

According to the financial report for the third quarter of 2021, the sense of content has been recognized by more users and content creators, the content library has grown to 459 million, the average monthly active users have exceeded 100 million, and the number of creators has exceeded 53 million. At the same time, the sense of content has also driven the continuous explosive growth of Zhihu's commercialization.

Zhou Yuan said: "The 'sense of acquisition' represents the most enthusiastic desire of users for quality content, and has an extremely strong value potential. In Zhihu, "sense of gain" has become the greatest common denominator of users, enterprises, merchants, and industries, and it is also the cornerstone of the content industry and even the entire commercial society towards long-termism.

Zhihu 8.0 unveiled the prelude to the self-evolution of the new decade of Zhihu

At present, the reading rate of pictures and texts on Zhihu has reached 78%. In the first decade of development, Zhihu Community grew from small to large, formed an open and healthy ecology, and built sustainable commercial value on the basis of ecological development. In 2021, the second decade of Zhihu officially opened, and Zhou Yuan also announced that Zhihu will open a super-long cycle of self-evolution with "sense of gain" as the core, and the first initiative is the full launch of the 8.0 version.

Community is the underlying logic of knowing. In the past ten years, from the Web to the mobile Internet, Zhihu's product form has been evolving, and it has been exploring the ultimate form of community products. The 8.0 version of the launch this time has a number of functional optimizations and upgrades, including increasing the search weight, strengthening the time-sensitive content display, and optimizing the dynamic display logic.

Search is one of the most core user use scenarios of Zhihu, and many users will use Zhihu as a search engine. In the 8.0 version, Zhihu further strengthens the tool-based attribute of search: strengthens the search entrance of the home page, shortens the search path, and adds a "you search" module to give users a more intuitive and personalized search experience.

With the continuous growth of the content level, the consumption trend of time-sensitive content is obvious, and "brushing hot spots to know" has gradually become the consensus of users. In order to meet the needs of users, version 8.0 has added a "happening" content module on the home page to strengthen the integration and display of time-sensitive content through operation and algorithmic means.

In order to strengthen community interaction, version 8.0 upgraded the original "Follow" Tab button at the bottom to the "Dynamic" button, and added real-time dynamic tracking of users who followed on the basis of retaining the original function. In addition, the "Dynamic" module adds reading filtering and timeline sorting functions to facilitate the user's personalized experience.

Zhou Yuan said that the internal code name of the 8.0 version is "Exploration Edition", and it is expected that users will get a better experience in the two high-frequency scenarios of community interaction and access to time-sensitive content. At present, the 8.0 version has begun to be launched one after another, at the same time, as the Easter egg of this new version iteration, a small number of users will also experience the two "experimental" versions of 8.01 and 8.02.

In addition, Zhihu will also launch "Zhihu 2021" on December 20, focusing on the theme of "rediscovery", looking back at the common memories of Zhihu and users during the year from multiple dimensions, reviewing the evolution of the content community in a warm and new way, and welcoming the arrival of the next year.