Wu Baoqiang, the third generation of Jingnan Royal Embroidery, is fascinated by Jingnan Royal Embroidery, committed to the inheritance of skills, leading the "embroidery ladies" in the village to stay at home, and selling more than 60 embroidery products such as imperial embroidery handkerchiefs, imperial embroidery pendants, imperial embroidery sachets, and royal embroidery fans to domestic and foreign countries.
The reporter came to the Beijing Embroidery Workshop in Hetou Township, Anci District, Langfang City, and the handkerchiefs, sachets, tuan fans, hanging paintings, screens and other embroidery products came into view. Workers are busy in an orderly manner, some designing patterns, some tapping the keyboard to communicate with customers, and some packing according to orders.
Wu Baoqiang, the founder of Jingnan Royal Embroidery, is a native of Hetou, and the culture of his hometown has made Wu Baoqiang have a great interest in embroidery since he was a child, and the dream of inheriting and carrying forward the royal embroidery culture has taken root in his heart.
Founder of Jingnan Royal Embroidery Wu Baoqiang
After graduating from university, I went to the south alone to do embroidery business, and later opened embroidery houses in Yiwu, Hangzhou and other places, and then opened several branches in London, and the business was not bad.
Wu Baoqiang, who succeeded in entrepreneurship, did not forget his hometown father and elder, he rode on the east wind of the coordinated development of Beijing, Tianjin and Hebei, in May 2015, the embroidery process was brought back to his hometown, named "Jingnan Royal Embroidery", opened the "Beijing Embroidery Workshop" in Hetou Village, Hetou Township, and trained embroidery stitching for the majority of rural women free of charge, providing employment positions. Huo Yana was one of the first embroiderers trained by the "Beijing Embroidery Workshop", and her home was neatly arranged with various embroidery threads and embroidery products.
Kyungnam Imperial Embroidery Lady Huo Yana
I started learning embroidery in 2015, and now that I have been more than six years old, I have mastered stitching techniques and techniques more and more skillfully. I can embroider about 10 pieces a month, and my monthly income can reach 3,000 yuan.
In order to adapt to the development of the network, Wu Baoqiang also registered his own stores on major shopping and live broadcast websites, and the operation of the online store has built a new bridge between the royal embroidery in jingnan and the vast consumer market, and broadened the path for farmers to get rid of poverty and increase income.
Wu Yaxin, head of e-commerce sales at Jingnan Royal Embroidery
We have about 600,000 customers in the country, nearly 100 orders per day, and sales of about 10,000 yuan. Like this double-sided embroidered peony I am holding in my hand, it is one of our best-selling products, and it has sold more than 400 pieces this month, with daily sales of about 80,000 yuan.
Source: Langfang Zero Distance
Reporter: Xiang Tao, Yao Yao
Edit: Katsumi Gao
Column Name: "Langfang Zero Distance"
Broadcast Channel: News Channel
Broadcast time: Premiere: 17:45
Replay: 22:25 Next day 06:45 12:00