First of all, I don't know if it is true or not, recently on the communication forum have seen some netizens posting, claiming that they have about 192 in advance of the batch number segment, the number of 8 and 6 a lot, it seems that it should be a beautiful number, if the news is true, then congratulations to those passers-by big guys.
This also reminds us once again that radio and television is about to officially transform from a radio and television operator to a fourth communication operator. Although it is said that in the radio and television industry, radio and television have no competitive objects, they play everything by themselves, and it is best to be the first, which inevitably lacks industry vitality.
However, since the head enterprise chooses to develop across the line, does it mean that the original industry has been driven by insufficient follow-up development, just like the demise of paper media in the past, and is also facing the edge of being eliminated by the times?
Before defining whether to eliminate or not, we must first clarify the fact that the impact of the take-off development of the Internet industry on radio and television is very huge, which can be called a multi-level dimensionality reduction attack.
First, in terms of information acquisition: in the past, the content output of radio and television was mainly transmitted to the group through the linear broadcast of time. Although it has improved with the intervention of the later ratings statistics, hotline calls, and sms. However, in today's Internet model, its timeliness and credibility have long been perfectly suspended.
Second, the incomplete reform of the separation of production and broadcasting has brought about a vicious circle: due to the complete opening of the information output channel and the complete marketization of the operation mode, a large number of production companies have already appeared in the peripheral market to produce programs, and the final production part has also formed a hanging situation in the radio station.
The original production department in the station can receive fewer and fewer projects, the quality of personnel is getting lower and lower, the hardware investment is getting worse and worse, and the attitude of doing things is becoming more and more negative, which has gradually become a vicious circle.
Third, according to the author's understanding, the original 0 ~ 1GHz is almost occupied by analog radio and television, and now into the 5G era, is in need of large bandwidth low frequency (600 ~ 1G each 100M), the industry generally believes that with the development of the Internet, now the traditional radio and television is more political value than the actual social benefits, the original radio and television occupation of the channel should be cleared out as soon as possible to help the development of 5G new infrastructure.
Various factors act on the performance of radio and television, according to the author's query, the accurate data that can be learned is that in the first half of 2019, the net profit of radio and television enterprises increased negatively across the board, of which the net loss of radio and television media reached 267 million.
Will the broadcast television industry be eliminated?
The author believes that the business content of radio and television will shrink, but it will not die.
First of all, no society will eliminate broadcasting, where broadcasting does not simply refer to audio broadcasting, should include all ways of information transmission broadcasting; technological upgrading is a natural phenomenon, with the resources available to achieve the most ideal effect, is the common direction of all fields, rational use is.
TV stations do not need to go out of business, and can transform into video content operators, such as opening public accounts on various video platforms to attract users to subscribe, as long as the spectrum resources occupied are reduced enough to ensure the completion of the most basic information transmission.
In addition, mobile phones are not the only receiving terminal equipment now, taking radio as an example, analog FM broadcasts are still serving car owners, and ready-made equipment even if hundreds of thousands of cars add a radio function does not affect the cost.
In summary, the author believes that even the broadcast form of one-way transmission can be retained in a small amount, which is necessary.