Facebook guests chatted about the "meta-universe": not to replace offline, but to co-create ecosystems| titanium media T-EDGE

Chen Jing, Facebook's Deputy General Manager of Greater China, attended and delivered a speech at the 2021 T-EDGE Global Innovation Conference

The "metaverse" topic has successfully broken the circle, continues to ferment, and is still hot, thanks to the change of the company name that Mark Zuckerberg has used for 18 years two months ago.

The current craze for the metaverse is not only happening in the United States. In China, "meta-universe" is also a hot word in the mouths of founders and senior executives of technology companies from all walks of life recently. In their expression, we find that in the eyes of a thousand big guys, there are a thousand metaversities.

On December 9, at the 2021 T-EDGE Global Innovation Conference co-hosted by Titanium Media Group, Daxing Production promotion center and national new media industry base, Chen Jinghe, deputy general manager of Facebook's greater China industry, delivered a speech entitled "Connecting with the Meta-Universe and Embarking on a New Journey".

This is also the first time that Facebook's greater China executives have publicly expressed their views on the current hot metaverse topic.

In Chen Jing's view, the metacosm is an ecological and environmental concept, the beginning of the next generation of computer platforms, and the beginning of the next generation of Internet chapters. "The metacosm is a bigger concept, and it's not just created by Facebook as a company."

In the current glue point on the topic of metaverse, that is, the relationship between the virtual world and the real world, Chen Jing said that the metacosm is not to replace the offline experience, but to strengthen the online experience, so that people feel closer to each other, and this closeness will make the virtual world experience better, "as if a ring finger, you can send family and friends to the living room, no matter where they are in the world."

Due to the attributes of social genes, Facebook will play an important bridge role in the ecosystem of the metaverse. They are creating large metaversal ecosystems with practitioners across society by creating more tools and experiences.

The case that has been achieved so far is that companies use platforms such as Facebook and Instagram to create communities for everyone, which in turn can socialize and create new economic opportunities, such as online retail. At the same time, these core APPS will become an important part of the future metaverse ecology.

And, importantly for now, metacosmity can be seamlessly aligned with the growth strategies of current major companies. Digitalization is about to become the most important ticket to the digital economy and the future metacosmonic economy. In the process of digitization, companies can use platforms such as Facebook to promote products in VR/AR, create offline and online events, and sell limited-edition digital products.

Of course, as new economic and social opportunities arrive, Facebook is also aware of the need to take on more responsibilities, especially in the four areas of economic opportunity, privacy, security and integrity, fairness and inclusion, and they are actively engaged in dialogue with policymakers, academics and institutions, hoping to help build the metacosm in a responsible way. (This article was first published on the Titanium Media APP, edited and sorted out| Li Chengcheng)

Good afternoon, everyone! My name is Chen Jing, from Facebook, the topic of metaverses has been very hot lately, metacosm is an ecological environment concept. We firmly believe that the metacosm is the next generation of computing platforms and the next chapter of the Internet.

Facebook, like other companies in China, helps everyone go to sea, sail away, and succeed, and the focus has not changed. We still have to grasp with both hands, both hands to be hard, and at the same time, invest in the future, focus on the sharing of today's tools.

First of all, what is the metacosm? There are very few clear definitions on the market. The metaverse is a series of virtual spaces, and these humans who may not be in a physical space can be with you and realize many different scenes in the universe. For example, you can play cards, surf, or even work out or work.

It is worth emphasizing that the metaverse is not to replace the offline experience, but to strengthen the online experience on today's mobile phones and desktops, so that people feel closer to each other, and this closeness will make the virtual world experience better, as if a ring finger can send family and friends to the living room, no matter where they are in the world.

We think the metacosm is a bigger concept, and it's not just created by Facebook as a company. Here Facebook feels that it has a very important role, because the important concept of the metaverse is sociality, social is the important gene of our company's former call Facebook, Facebook is to do a lot of metaverse products in front of it, and create a huge ecology of the metacosm with various institutions in society.

On the other hand, the metaverse will also create more space in the new Internet opportunities. We find different tools and experiences for creating. In the next three years, our company will invest 150 million US dollars in VR and AR learning deep experience resources to promote the development of the industry.

After talking about the concept of metacosmity, let's take a look at Facebook as a company. We have always believed that the ultimate fate of technology is to make everyone's life better and connect us together. In the past 18 years, our company has used Facebook, Instagram, etc. to create communities for everyone, and these core apps will become an important part of the future metaverse ecology. Today, every day, we have more than 3 billion users through core apps, in the opportunity to socialize and create a new economy.

What are our responsibilities? We want to be more responsible, and we have an active dialogue with policymakers, academics, and research institutions.

First of all, the economy involves different levels of society, how to create more economic opportunities for everyone, so that everyone in the healthy competition to the future; privacy is an important topic. How to create a good experience with less data, and give back control and transparency of data to everyone; security integrity, network security is a very important part, especially in the metaverse; fairness and inclusion, availability of technology, representing the world's economic development and equality.

Happily, although the metaverse is a matter of the next five to ten years, there are already a lot of technologies that can be used today.

Today's growth strategies can seamlessly connect the metacosm. Facebook's role in this is to play a bridge role, which can seamlessly connect the experience and growth strategy from 2D to the metaverse world. You can promote games in AR on Facebook today, create offline and online events, and sell limited edition digital products.

Today, I want to share with the whole society that before the arrival of the future meta-universe, the two things that should be done, respectively, use today's technology and use future technology to do digitalization.

In today's technology part, there are still many offline goods in the world that are not digitized, and digitalization is about to become the most important ticket for the digital economy and the future meta-universe economy. In the United States, there is a boutique that turns the original offline experience into online, and uses Instagram to broadcast live, and sales increased by 90% during the epidemic.

The people who understand the platform the most are the creators, and you don't have to understand the future technology today, and the creators understand. A fast-selling company used influencers to cooperate with 3D and AR to upgrade the entire range of products, with a conversion rate of 50%. Familiar with e-commerce comrades, I know very well that 50% is a very high conversion rate.

Regarding the future, there are also many manufacturers who are experiencing the technology of the future meta-universe and bringing it to the present. The first is to sell goods through VR and AR, there is a home furnishing company, during the epidemic period, using Facebook AR technology, the home online in all corners of the home, its sales have increased by 2.5 times. Luxury brand MICHELAR KORS used AR to try on products, and sales increased by 14%.

What can be achieved in the virtual world in the future of technological imagination? For example, Facebook has a hardware product that has a lot of children's books, and it is an interactive virtual world that teaches children a lot of things. There, you can set up a virtual conference of the Global Innovation Conference and charge a ticket. The digital economy is booming, and you can promote a lot of goods and sell virtual goods directly.

Finally, the last example I want to share with you today is the immersive experience of the 30th anniversary of the Berlin Wall and the museum collaboration, which we used ar ads on Facebook and Instagram, combined with Chat Tools like WeChat, to take consumers and users to Berlin 30 years ago. 80% of people in the survey said that they felt better advertising than usual.

This land of our country has very rich cultural and artistic assets, and we look forward to using such technology to have a place for our country in the metaverse.

We imagine that ten years ago, when the mobile Internet and smart phones were just popularized, everyone did not know that there was so much digital economy today, talking about going to the sea and talking about globalization. In 2021, we are standing at the door of the metaverse, and we hope that in the next generation of digital ecosystems, the metaverse can unlock new economic opportunities, can make global human beings more harmonious and coexist together, and let us bring the metaverse to reality together.

Thank you!