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Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

author:Roselle Zhen Mi

In the era of short video prevalence, the Internet celebrity economy has risen. Network traffic is business value, and there can be different ways of monetization. In Guangfu Town, Suzhou, as early as a few months ago, some people boldly predicted: those who get wood will get traffic into Internet celebrities, and those who get wood will earn a lot of copper tenants.

It sounds incredible, even a little funny. It doesn't matter, first go to see a few Internet celebrities in the same city of Suzhou. Suzhou netizens often comment that they are acting in burlesque. When the video spread to Shanghai, which is adjacent to Suzhou, various comments with the words "256" and "76" also came pouring in. The play is realistic, some people watch, and many people still watch videos of Green Fish Head, Xiao Tortoise Sister and others every day like chasing the drama.

Wait until many netizens who eat melon have watched the drama, and the Internet celebrities began to monetize traffic:

Green Fish Head is taking the online live broadcast + with goods + offline physical store model.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

Food Akang online with goods, offline catering, two-pronged approach.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

Xiao Tortoise Sister has always been carrying goods before, and recently has more punch card shop business.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

These Internet celebrities fully interpreted the sentence "Others laugh at me too crazy, I laugh at others can't see through." My protagonist is Mu mu, and the others will come to me later.

The vast majority of Suzhou people have a low-key and introverted traditional personality, and their mentality cannot be opened to crazy and crazy videos. Compared with other people's deliberate video acting, Mu Mu can be regarded as a true color. As an Internet celebrity, he never plays short videos, so it is others who shoot him on the same city.

Netizens take videos of Mu mu, each video, more than four or five thousand likes, less than seven or eight hundred. Then the estimated number of plays per video is at least more than 100,000. Then there are hundreds of videos about mumu on the Internet, not only covering the entire Guangfu Town, but also radiating to various districts in Suzhou, and even netizens can brush mumu videos in Wuxi, Shanghai, Jiaxing and other places.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

Taking a hotel where Mu Mu was before for example, there are hundreds of netizen reviews about this hotel on the review website that are related to the net red Mu Mu.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

It is undeniable that eating is on the one hand, but on the other hand, many netizens do go to Mumu. There are hundreds of people who review, and at least thousands of those who do not. With the presence of Mumu, it is definitely a proper Internet celebrity shop.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

Therefore, in the process of competing for Mumu, the most intense is the catering, and the bosses and ladies of each house are willing to warmly entertain Mumu. Even if Mu Mu does nothing in the store and uses it as a mascot, there will be customers who come to punch in.

Suzhou net red Guangfumu wood was scrambled for the truth: commercial value can not be underestimated

Many people have a high opinion of a restaurant owner who cares about Mumu, and this boss is really good. He said that "it will not grab the wood, and the twisted melon is not sweet." This sentence does show that the boss is really good to Mu mu. At the same time, when savoring this sentence, "the twisted melon is not sweet", which not only shows that there are many people competing for the wood, but also can be seen that the wood has indeed brought great popularity and customer flow to his shop before. Therefore, it is inevitable that the catering peers in Guangfu Town will compete for wood.

At the same time, there are also restaurants in Suzhou Mudu, Canglang and other areas that want to find a video of Mumu to punch the shop, but Mumu himself is still more familiar with the streets and alleys of Guangfu Town, even if someone has a special car to pick up, he is not willing to go to the city.

Helping to become an internet celebrity shop is only one aspect of the commercial value that Mu Mu can play. I don't know what kind of mentality people have now, fake thirteen funny plays are all enjoyed, if you can play the true color of that popularity is more popular.

A female Internet celebrity in a town who once threatened to marry Mumu currently has more than 60,000 fans, and the topic of rubbing wood alone has risen by more than 30,000 fans. Until now, when she started broadcasting, there were two hundred people in the live broadcast room, at least dozens of people who were still constantly joking about "hurrying to marry Mu mu, and already preparing a share of the money." Just rubbing the heat of the wood, each live broadcast income has several hundred pieces. If Mu Mu appears on camera live, the income can be multiplied several times.

To be continued.

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