Guizhou Moutai plans to build a packaging logistics park for 7.833 billion The site is not in Moutai Town, and the non-production functions are planned to be relocated

Per reporter: Zhu Wanping Per editor: Wen Duo

At a time when the stock price has continued to rise and once exceeded 2100 yuan, on the evening of December 9, Guizhou Moutai (600519. SH) announced that it intends to invest 7.833 billion yuan in packaging and logistics projects to meet the company's production needs, and the required funds are self-financed by the company, and the construction period is 24 months.

The construction site of the packaging logistics park project is not located in Moutai Town, where the headquarters of Moutai in Guizhou is located, but in Tanchang Street, Renhuai City, which is a certain distance away from Moutai Town. One background of this site selection is that in recent years, the local government has begun to launch the "retreat three into two" project in Moutai Town, optimizing the layout of production space in the core production area and promoting the relocation of non-production functions.

It is understood that there are hundreds of wineries in Moutai Town, represented by Guizhou Moutai, Guotai Liquor, Diaoyutai Liquor, etc., and the land and Resources of the Chishui River are quite tight. The local government has been promoting the removal of non-core production links such as packaging and wine warehouses, and gradually relieving non-production functions in the core production area of Moutai Town.

At the same time that Moutai in Guizhou announced the expansion of packaging, warehousing and logistics, the outside world paid more attention to the reform of the marketing system of Moutai. Recently, it is reported that Moutai in Guizhou is discussing with some Moutai dealers about major changes in the marketing system. In this regard, a Moutai dealer told the "Daily Economic News" reporter: "I have heard about it, but I don't know much about it. The relevant staff of the Secretary Office of the Board of Directors of Moutai in Guizhou did not comment.

The reform of the Moutai marketing system has always been one of the key points of the moutai reform in Guizhou in recent years. As the original annual Moutai dealer conference at the end of the year approaches, the expectation of Moutai marketing reform continues to heat up. According to the recent research report released by East Asia Qianhai Securities, at present, Moutai mainly improves profitability and price control ability by increasing the proportion of direct operation, and Moutai's leading position will promote the continuous advancement of marketing reform, and the company's performance after the reform is expected to exceed market expectations.

Daily economic news