Guizhou Moutai disclosed its operation at the end of the year: revenue exceeded 100 billion, and net profit or 52 billion

As 2021 drew to a close, Kweichow Moutai released a "blockbuster".

On the evening of December 31, the reporter of the Nandu Liquor New Consumption Index Research Group learned from Guizhou Moutai that the company has disclosed the "2021 Annual Production and Operation Announcement". According to the company's preliminary accounting, the total operating income of Guizhou Moutai in 2021 may reach 109 billion yuan, an increase of about 11.2% year-on-year; the net profit is about 52 billion yuan, an increase of about 11.3% year-on-year.

Nandu reporter noted that after experiencing "single-digit" growth in the first half of the year, the performance of Moutai in Guizhou returned to double-digit growth.

Guizhou Moutai 2021 annual production and operation (source: company announcement)

Guizhou Moutai said that of the company's 100 billion revenue, Moutai wine operating income of about 93.2 billion yuan, accounting for about 85% of revenue, in addition, this year, Moutai wine production of about 56,500 tons.

Before Guizhou Moutai disclosed this year's operating results, the price increase of Feitian Moutai wine became a part of the industry's attention, but on December 29, Guizhou Moutai released the high-end product of Moutai wine, Guizhou Moutai wine (treasure), which also made the industry believe that the price increase of Feitian Moutai was temporarily shelved.

According to the Nandu reporter, after Ding Xiongjun became the chairman of Guizhou Moutai, he proposed a number of measures to control the terminal price of Moutai wine, including increasing direct sales channels, canceling the "unpacking order" and launching 12 bottles/box of unpacking and packaging, etc., which curbed the terminal price speculation of Moutai wine.

It is worth noting that the Moutai series of wines, which has previously been concerned by all walks of life, has reached about 12.6 billion yuan in operating income this year, an increase compared with last year. According to a previous report by Nandu reporter, under the influence of this year's "sauce fever", guizhou Moutai's sauce series of wines has become a force that cannot be underestimated in the industry. Especially driven by the hot sauce, Guizhou Moutai's sauce series of wines has also become a "beneficiary", harvesting tens of billions of scale in 2020. According to the planning of Guizhou Moutai in the first half of this year, the Moutai series of wines will form 4 large items with a scale of more than 1 billion.

In addition, in terms of production capacity, this year's Moutai series of wine-based wines is about 28,200 tons, close to the scale of 30,000 tons.

Nandu reporter Babe