Ping An of China ranked 6th among brandZ's™ most valuable Chinese brands and the 1st brand in China's insurance industry

On October 18, the 2021 Kantar BrandZ™ Most Valuable Chinese Brand Ranking was released, and Ping An of China ranked 6th in the list, up one place from last year, continuing to rank first in China's insurance industry. It is reported that in 2021, the ping an brand value of China is 44.359 billion US dollars, an increase of 31% year-on-year, and the growth rate is ahead of China's financial industry.

The list shows that the total value of China's top 100 brands increased by 57% year-on-year to $1.56 trillion. Despite the challenges that Chinese brands have experienced in the past year, top brands have still demonstrated strong resilience and brand value enhancement. Wang Xing, President of Kantar Greater China and Global Chairman of BrandZ™, said: "As the Chinese market enters a new phase, the focus of economic and social development will not only focus on high speed, but also on high quality and sustainability. Many Chinese companies also realize that while short-term growth is important, it cannot be sustained indefinitely. High quality and sustainability will be at the heart of future brand building. As COVID-19 continues to have an impact on consumer values, attitudes and behaviours, we will see new shifts in demand, expectations and brand choices and purchases. Understanding the diverse consumers of today's China requires deep, people-oriented insights. Brands must act on these insights and make bold changes if necessary. ”

In 2021, Ping An of China will have an insight into market opportunities and customer needs, continue to deepen its comprehensive financial development strategy, actively practice the brand concept of "professionalism, make life simpler", and strive to provide customers with a one-stop financial consumption experience with temperature that is "worry-free, time-saving and money-saving". Ping An of China has continuously improved its online service experience, as of the end of June 2021, the number of Internet users of the Group exceeded 627 million, an increase of 4.9% over the beginning of the year, and an average of 2.15 online services were used by each Internet user; thanks to Ping An's convenient service of "one customer, multiple products, one-stop service", Ping An had 86.28 million individual customers holding contracts from multiple subsidiaries of the Group at the same time, and the average number of contracts of the Group was 2.76, an increase of 2.6% year-on-year. Ping An also gives back to customers through a series of theme activities such as "Ping An 18 Festivals" and "Warm Car Owners Season" to create new value in financial services. Among them, at the beginning of this year, the "Ping An 18 Festival" initiated the concept of Chinese family wealth in the new era of "1 family needs 8 standard wealth allocations", reaching a young customer base through multi-dimensional creativity, allowing hundreds of millions of Chinese families to seize the trend in the post-epidemic era, capturing the wealth opportunities of the 8 major life needs of "finance, nursing, medical, travel, loan, car, home, and education", realizing steady wealth management, and comprehensively improving the family's ability to resist pressure and risk; this year's Ping An "warm car owners season" has a deep insight into the consumption needs and consumption pain points of the car owner group, closely around " The four major scenarios of "watching a car, buying a car, using a car, and changing a car" open up the superior resources of Ping An's automotive service ecosystem and financial service ecosystem, and broaden the service boundary with new changes in the market, so as to create new value for financial services.

Reform promotes management, and achieves high-quality development "customer-centric". In recent years, the domestic insurance industry has faced a transformation from high-speed and extensive development to "customer-centric" high-quality and refined operation. Ping An of China preceded the industry reform, and as the reform continued to deepen, the reform effect gradually appeared. Ping An Life's innovative one-stop equity service system accurately locates the differentiated service needs of more than 100 million customers through functions such as customer portraits, intelligent recommendation, and intelligent reach, and continuously enriches the rights and interests of customers in health, medical, life and other scenarios, with more than 22.5 million service rights and interests used by more than 22.5 million people and nearly 12.6 million customers in the first half of 2021; the "intelligent pre-compensation" service deepens the application. In the first half of 2021, the cumulative pre-compensation exceeded 17,000 pieces, and the amount of pre-compensation exceeded 650 million yuan, effectively alleviating the economic pressure of pre-indemnified patients to seek medical treatment. Ping An Property & Casualty continuously improves the user experience and pioneers voice reporting and IM interactive reporting of auto insurance claims in the industry, realizing that customers can complete the reporting with 4 interactions, and in the first half of 2021, the utilization rate of ping an property insurance family car "one-click claims" function reached 92%.

Medical ecological synergy makes finance more warm. With the development of the national economy, the implementation of the "Healthy China" strategy, the intensification of the aging society and other multiple backgrounds, the market's medical and health demand is increasing. In this context, Ping An Group has accelerated the layout of the medical and health ecosystem, deepened the synergy between the medical ecology and the main financial business, and provided customers with "financial services with temperature". By the end of June 2021, Ping An Smart Healthcare had served 170 cities, empowering more than 40,000 medical institutions and benefiting about 950,000 doctors. Among Ping An's more than 223 million individual customers, nearly 62% of them also use the services provided by the medical and health ecosystem, with an average number of customer contracts of 3.2 and an average customer AUM of 41,000 yuan, which is higher than that of individual customers who do not use the services of the medical and health ecosystem. Ping An Life insurance has created the "Ping An Zhen Enjoy RUN" health service plan, providing nearly 30 health management services in the context of health management, sub-health management, chronic disease management, disease management and other scenarios, providing customers with an accompanying heart-warming guardian service experience. At the same time, Ping An of China responds to the national "9073" pension plan, integrates the company's superior resources in the fields of finance, medical care and technology, and lays out "insurance + high-end pension" and "insurance + home care" to help solve the problem of pension in the future.

Actively fulfill social responsibilities, brand value continues to improve. In 2021, Ping An will upgrade its green finance actions in an all-round way, rely on comprehensive financial advantages, give full play to the role of green insurance, green investment and green credit, and take effective measures to support green development and help the national carbon peak and carbon neutrality goals be achieved. At the same time, Ping An continued to promote the "Three Villages Project" project. As of the end of June 2021, Ping An has provided a total of 36.024 billion yuan in funds to help build beautiful villages.

Proofread by Li Haihui

Source: Purple Cow News