A while ago, and the iPhone for 10 years of rival Samsung Galaxy Note series has just been exposed to a full suspension of production, which directly weakened the power of the Android camp against the iPhone, when many people also said that there is no Samsung Android machine emperor, this Christmas season Apple will laugh over, did not expect, laughing and laughing and crying.
Because a "nightmare" has come, Apple still can't escape the clutches of the "chip famine", due to the serious shortage of parts, iPhone and iPad suffered the first production suspension in more than a decade, and the production was stopped for several days.
Who called the Texas Instruments supplied for his home lacked a power management chip, Nexperia lacked a transceiver, Broadcom lacked a connection chip, lacked a head and tail, and certainly could not produce and assemble iPhones and iPads. Now Apple can only try its best to urge partners to ask these suppliers to increase horsepower production in these two months.
Otherwise Christmas is coming, in the past consumers will be crazy at this time, Apple will also prepare enough goods in advance, the iPhone production line is also busy, but this year is so abnormal, want to be busy can not be busy, but also stopped production, which is not good news for Apple, which means that before Christmas his family may not be able to stock up on many goods, delivery time will be extended.
In fact, a long time ago, Apple lowered the total production target of the iPhone 13 series from 95 million to 85 million units, and the production capacity of the old iPhone was also reduced by 25%, and the iPad was directly reduced by 50%. According to his family's original plan to produce 230 million iPhones this year, unfortunately, people are not as good as the sky, Apple or cut production by 15 million.
Small chips became a big problem, and even the mighty Apple company lost on this seemingly inconspicuous gadget.
In the second quarter of this year, Apple lost $3 billion to $4 billion in revenue, and by the third quarter, the loss figure had swelled to $6 billion, just half a year, and Apple had lost at least $10 billion (about 63.5 billion yuan) in revenue.
But Apple is more resistant than other mobile phone manufacturers, in October this year, the iPhone 13 series of hot, so that Apple with a 22% market share of the largest smartphone manufacturers in the Chinese market. With the support of the Chinese market, the agency is still very optimistic about iPhone sales, predicting that the global market share of the iPhone will increase to 23.2% in the fourth quarter of this year, surpassing Samsung and reaching the top of the global smartphone sales throne.
If Apple topped the world, what would be the impact? One is that Apple has greater right to speak and bargain in the market, and the suppliers of the entire supply chain must look at Apple's face at that time; the second is that TSMC, which regards Apple as the most important customer, will continue to provide price concessions for it in order to retain Apple's heart; third, competitor Samsung is nervous and will launch more products to seize more markets.
Wen | Li Zeju | Zeng Yi | Li Zeju