4-6 December
Sponsored by the Guangzhou Municipal Government
2021 Guangzhou Cultural Industry Fair
(Hereinafter referred to as "Guangzhou Cultural Fair")
Held in Area A of China Import and Export Fair Complex
The 29th Guangzhou International Tourism Exhibition
As a sub-event of the 2021 Guangzhou Cultural Fair
It was held at the same time as the same library
Taking the culture of the Bay Area as the background and the theme of "New Formats, New Consumption, New Cultural Tourism" and "Digital Technology Empowering the Integration of Cultural Tourism in the Bay Area", the 2021 Guangzhou Cultural Fair organized three major theme exhibitions of the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) Digital Cultural Tourism New Format Achievements Exhibition, Performing Arts Film and Television Exhibition, and 2021 Guangzhou International Tourism Exhibition.
During this period
Zengcheng actively organized cultural tourism enterprises to organize delegations to participate in the exhibition
All-round external display
The fruitful results of the development of Zengcheng Cultural Tourism
Digital cultural tourism is booming
At the Guangzhou Cultural Fair, the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) Digital Cultural Tourism New Format Achievements Exhibition focuses on the digital culture industry, displaying the latest development achievements such as the most advanced digital culture, fashion creativity, and new formats of cultural tourism consumption.
Zengcheng enterprise
Guangzhou Pearl River Piano Group Co., Ltd
Exhibited pearl river,
Three brands of pianos, Fort Caesar and Rittermiller
Equipped with an automatic playing system
"Zhen I Zang Feng" Mexican Ebony Custom Piano
During the show will be a beautiful piano sound
Passed on to every passerby
Founded in 1956, Pearl River Piano is a comprehensive musical instrument cultural enterprise integrating the coordinated development of piano, digital musical instruments, music education, culture and media. In 2020, the domestic market share is 41.54%, the global market share is 31.10%, the product production and sales volume and market share rank first in the world for 20 consecutive years, and the honorary title of "National Cultural Export Key Enterprise" has been awarded for 14 consecutive years.
Guangzhou Pearl River Caesarsburg Piano Co., Ltd
On December 5, the "2021 Guangzhou Top 30 Cultural Enterprises Released and the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry High-quality Development Summit" series of academic conferences, Pearl River Piano was awarded the "2021 Guangzhou Top 30 Cultural Enterprises".
Other than that
Held on the evening of December 5th
2021 Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) Movie Night
Zengcheng District Film and Television Enterprises
Guangzhou Sanxitang Film and Television Media Co., Ltd
Theatrical film "Why Fly" produced
Received the honor of "Tribute to Film"
Produced in Guangzhou, filmed in Macao, the film is the leading in China using 8K full-frame ultra-high-definition technology, which is a successful exploration of in-depth film and television cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area, and a tribute film to celebrate the centenary of the founding of the Communist Party of China.
December 7
2021 Guangzhou Cultural Industry Park Series List Launch
Guangzhou Cultural Industry Park (Base)
High-quality development seminars
Zengcheng District 1978 Digital Cultural and Creative Town
It was awarded the Top 10 Most Valuable Cultural Industry Parks in Guangzhou in 2021
The integration of culture and tourism has achieved eye-catching results
With the theme of "Strong Empowerment of Science and Technology, New Track of Cultural Tourism", the 29th Guangzhou International Tourism Exhibition focuses on the new trend of cultural and tourism integration development under the new development pattern of "double circulation". Zengcheng District Zhengguo Old Street, Junming Happy World and so on have appeared.
In the exhibition area of Guangzhou Cantonese Cuisine Master Project Hundred Chefs and 100 Stores, the famous chefs of three Famous Cantonese restaurants in Zengcheng Hotel Liwangfu, Lizhi Neighborhood and Forest Sea Hot Spring Resort Yalixuan conducted cooking skills display, promoted Seasonal Excellent Products such as Zengcheng Late Cuisine Heart, and created momentum for Zengcheng Winter Tourism Drainage.
Among them, Lychee Neighborhood Restaurant exhibited innovative intangible cultural heritage food banquet, late dish heart culture innovation food banquet, Wufuxing innovative food banquet, and lychee full banquet. The dishes with full color and flavor make Zengcheng one of the most lively in the exhibition area, and the cultural and gastronomic souvenirs with regional characteristics are also particularly popular.
In the intangible cultural heritage exhibition area, He Danfeng, the representative inheritor of the paper-cutting of the Intangible Cultural Heritage Project in Zengcheng District, and his 7-year-old apprentice and the representative inheritor of the Paitan Liang Powder Grass Making Technique were invited to participate in the teaching activities on the spot, so that the audience could experience the charm of handmade, so as to have a deeper understanding and understanding of the intangible cultural heritage of Zengcheng.
This year's Guangzhou International Tourism Exhibition actively responds to the national "14th Five-Year Plan" cultural and tourism development plan, supports the innovative development of characteristic homestays, and specially sets up a special area for homestay life experience to add momentum to rural revitalization.
A number of Guangzhou tourism-level homestays such as Wuxiang Stone House Homestay, Mai Ke Hospitality Boutique Homestay, Tanyun Tianju, Mai Ke he Ke Boutique Homestay and so on made their debut, from a variety of angles such as visual, taste and touch, so that the general public can immerse themselves in experiencing and feeling the unique charm of the homestay.
High-quality integrated development of cultural tourism industry
In recent years, Zengcheng District has vigorously promoted the integrated development of the cultural tourism industry, and has successively issued the "Three-year Action Plan for the High-quality Integrated Development of the Cultural And Tourism Industry in Zengcheng District of Guangzhou (2021-2023)" and the "Three-Year Action Plan for Promoting the Comprehensive Strength of Urban Culture in Guangzhou Zengcheng District (2020-2022)", and has done a good job in the "14th Five-Year Plan" of the special "14th Five-Year Plan" for cultural and tourism sports in High Quality, planning to take the lead in promoting the integrated development of the cultural and tourism industry, giving full play to the steady growth, structural adjustment, and employment expansion of the cultural tourism industry. The important role of benefiting people's livelihood and other aspects promotes the integrated development of the cultural tourism industry.
Check it out
Zengcheng is in the cultivation of new industrial formats
What efforts have been made?
★ In 2019 and 2020, Zengcheng took the lead in introducing the "Film and Television Industry Policy" and the "20 Articles of Cultural Tourism" dual policies in the city to promote the development of new formats.
★ The introduction of Guangdong Film Industry (Zengcheng) Service Center and Guangzhou Filmmakers' Home has been introduced, and nearly 40 film and television enterprises such as Zhongze Media and Sanxitang Film and Television have been introduced to develop "culture + film and television" and "culture + technology".
★ "Why Fly" produced by Sanxitang Film and Television is the first theatrical film in Zengcheng District, which is leading in china to shoot with 8K full-frame ultra-high-definition technology, and was shortlisted for the "World Panorama Unit" of the 51st Indian International Film Festival.
★ "Chaoshan Ancestral Hall" produced by Nakazawa Media won the first prize of the first Bay Area Youth Image International Competition, and "A Tree of Peach Blossoms and a Thousand Reds" was selected as the key topic selection plan for radio and television and online audio-visual programs in the "14th Five-Year Plan" of the Guangdong Provincial Radio and Television Bureau from 2021 to 2025 (the first batch).
★ Cultivate eight major cultural industry platforms such as the 1978 Digital Cultural and Creative Town and the Gualing Cultural and Creative Industry Park in Xintang Town, and promote the cluster development of cultural industries.
Do not take stock do not know
A little pride in a stocktaking
Zengcheng's cultural tourism industry
It has embarked on the road of high-quality development
See Zengcheng ascend to the "big stage"
Proud and looking forward to it
Source: Au Rong Media Center
Editors: Xiao Jia, Sakura
Editor-in-charge: Xuan Xuan, Mu Mu
Review: Zhu Zhuodong