At the end of the year, the major video platforms have a number of big dramas in their hands and are ready to go. Will the "drama king" who awaits the whole year in 2021 appear in these works?
From the perspective of IP, several major adaptations of the year 2021 are about to meet with the audience. Ma Boyong's "Wind Rises luoyang", the beacon opera princes "The Sword Line in the Snow" (written by Wang Ti), Anai's "Falling Flowers", Keigo Higashino's "Cloister Pavilion", etc., a number of classic novel works that have been tested by the market have been adapted into plays, which naturally pull the audience's expectations early.
From the perspective of genre, the list of films at the end of the year is luxurious, covering suspense, era, urban, ancient puppets, military, workplace and other tracks, and even includes the "science fiction suspense unlimited flow" category, which is rare in the domestic drama market, which is quite experimental.
From the perspective of platform scheduling strategy, the three established video platforms of Aiyouteng changed the peak and valley scheduling ideas of "enemy advance and retreat, cooperation and win-win" in the first three quarters, and have done their best to play the bottom card, all of which are fully prepared for winning the last wave of traffic battles.
Image source: Network
iQiyi
This week, iQiyi's "Wind Rises Luoyang", which is scheduled to be launched exclusively on December 1, took the lead in opening the curtain on the year-end drama melee.
The drama is jointly produced by iQiyi and Liubai Film and Television, directed by Xie Ze, director of "Great Prospects", written by Qingmei, and starring Huang Xuan, Wang Yibo and Song Qian, and adapted from Ma Boyong's novel "Luoyang".
The drama is set in the Tang Dynasty Wuzhou period, Luoyang's low-level and bad deputy marshal Gao Bingzhan (Huang Xuan) became a suspect in the case for some reason, and had to find an opportunity to prove his innocence, just when the little prince of Shendu, Baili Hongyi (Wang Yibo), verified the truth of his father's poisoning, plus the family's internal guard Wu Siyue (Song Qian) approached Gao Bingzhan to find a secret letter, and the three of them worked together to investigate the case and jointly discovered a big secret related to the survival of Luoyang.
Costumes, suspense, Prince Ma's best team detective jianghu, and the exquisite Tang Dynasty atmosphere of horizontal knives, hair buns, and flowers have infinitely raised the audience's expectations for "Wind Rises Luoyang".
Belonging to the same suspense track, iQiyi's "Mist Theater" performed relatively poorly this year.
The reputation of the two works that have been broadcast is not satisfactory, the "Octagonal Pavilion Mystery Fog", which brings together a number of old drama bones, ended with 5.7 points, focusing on the near future science fiction work "Fatal Wish" fell to 4.1 points, and the next "Who is the Murderer" and "Gold Rush" can continue the "Mist" label reputation?
In addition, the medical emotional suspense drama "Nerve Family" will also be registered on iQiyi at the end of the year.
The drama starts from the accidental death of Ding Xuekun, director of the Department of Neurology of the Ninth Hospital, and the son of Western medicine and the children of Traditional Chinese medicine jointly investigate the truth of his cause of death, combining the suspense story line with the medical background, which may bring different surprises to the audience.
Gu Puppet Track, produced by iQiyi and Mirror Space, co-directed by Ren Haiyao and Yuan Shuwei, and starring Cheng Xiao and Gu Jiacheng, is about to be launched.
The period drama track, co-produced by Chinese Culture and iQiyi, produced by Yang Bei, directed by Wang Wei, written by Jiang Qitao, and starring Li Xian, Chunxia, Wei Daxun and others, "If Life Is Like The First Sight" is rumored to have been tentatively scheduled to land exclusively on iQiyi in December.
The drama is known as "Bright Sword" and "The Right Way in the World is vicissitudes" screenwriter Jiang Qitao's "sealed pen work", and the "Huang Zhong Da lu" screenwriter, who has always been good at depicting the fate of the characters in the torrent of the times, will present such an epic of the era in which the revolutionaries saved the nation from peril and revitalized China at the end of the Qing Dynasty and the beginning of the People's Republic.
Military track, "We are young" is expected to be launched soon. Produced by Noonday Sunshine and Chinese people's Liberation Army Bayi Film Studio, produced by Hou Hongliang, directed by Li Xue, written by Liu Jing, and co-starring Wan Qian, Qin Hao, li Jiahang, etc., the drama tells the military life of a generation of lieutenants.
"We are young", which is the most delicate laying out at noon and gathers a group of drama bones, will it achieve another "Parental Love"?
Tencent
Throughout the entire 2021 year, Tencent Video's hot dramas have basically not been broken, and "Lady Hu Zhu" and "Flying with You in the Wind" are an ancient doll and a current puppet, successfully occupying more than half of the current drama market.
Recently, "Good Words and Freehand" was scheduled to be launched on Tencent Video on November 30. The drama is adapted from Mu Fusheng's novel of the same name published in 2013, selected by readers as one of the "Top Ten Must-Read Romances", and now produced by Fang Fang, directed by Chen Chang, starring Luo Yunxi and Cheng Xiao, the new era hegemonic story, can it break the "ancient IP curse"?
What is more exciting is naturally the release of the trailer for many days of "Knife Line in the Snow".
This drama is jointly produced by Penguin Film and Television, Xinli Tv, directed by Song Xiaofei, written by Wang Ti, starring Zhang Ruoyun, Hu Jun, and Li Gengxi, adapted from the novel of the same name by the princes of Beacon Theatre, telling the story of Xu Fengnian, a disciple of the family, who has endured hardships and finally grown into a generation of Northern Liang Kings.
Wang Ti + Zhang Ruoyun + male frequency big IP, "The Knife Line in the Snow" attracted many eyes as soon as it was settled, and it was expected to become the next big hit "Qing Yu Nian".
And look at this cold winter, whether the snow can really bless "In the Snow".
Among the ancient puppet themes, there are also "Mirror Twin Cities" produced by Hua Zeketon Drama Cool Communication, Penguin Film and Television, directed by You Dazhi, and starring Li Yifeng and Chen Yuqi. The drama is adapted from Cangyue's novel of the same name, and the costumes and character settings are somewhat close to Li Yifeng's famous work "Ancient Sword Qitan" Baili Tusu.
This year, the competition for costume dramas is extremely fierce.
Jointly produced by Xinli Media and Xianjun Film and Television, directed by Fei Zhenxiang, and starring Jin Dong and Song Jia, "Even if there is a storm" will also be launched on Q4, telling the story of Tang Chen (Jin Dong) who made a comeback after middle-aged frustration and established a public relations company.
In addition to IP dramas, Tencent Video's TV series "Ebola Frontline", based on the 2014 Chinese medical team to aid Africa against the "Ebola" virus, is not far away, directed by Yang Wenjun, Shi Luan, Cao Zhenyu, and starring Luo Jin and Mao Xiaotong.
It is said that the script of the play has been polished for three years, and it is expected that the professional attitude of the team can bring enough professional medical military stories to the audience and show my responsibility as a big country in China.
It is worth mentioning that the infinite stream-themed TV series "Beginning", produced by Noonday Sun, co-directed by Sun Molong, Liu Hongyuan and Lao Suan, and starring Bai Jingting and Zhao Jinmai, is also about to be broadcast.
The drama is adapted from the novel of the same name by Prayer Jun, and the original author participates in the screenwriting, telling the story of game architect Xiao Heyun (played by Bai Jingting) and college student Li Shiqing (played by Zhao Jinmai) who "came back from the dead" after encountering a bus explosion, and constantly experienced the time loop during the time period of the bus accident to find the truth together.
The vortex of time, the dilemma of life and death, will become a visual image of the infinite flow that prevails in the world of online literature, and "Beginning" is naturally highly anticipated.
This is not the first time that domestic dramas have used the concept of "infinite stream" for film and television dramas, but it is necessary to ensure the logical integrity of the entire story and take into account the infinite possibilities of "infinite stream", which requires exceptionally high narrative ability.
As a top-level team in domestic film and television quality, can Noonday Sunshine bite this hard bone?
Youku
Compared with other video platforms that focus on the scheduling of a single drama to take over the stage, Youku pays special attention to the theater operation, and the Q4 film list is roughly packaged and released in the form of theater.
The "Family Fun" theater is a series of blockbusters, focusing on warm and realistic dramas.
Produced by Noonday Sun, produced by Hou Hongliang, directed by Jian Chuan, written by Anai, and starring Lei Jiayin, Yuan Quan, Zhang Yixing, etc., "Falling Flowers" is undoubtedly a remarkable work this winter. A feud, two generations of men and women, several feelings, a string of stories, people to middle age to carry the weight forward, how to solve these contradictions and entanglements of the nine protagonists?
The same is the era emotional drama that Noon is good at, this year's summer file "Children of Joe's Family" has been a small explosion, and it is expected that this drama can end perfectly for 2021.
Directed by Liu Jiacheng and starring Wu Gang and Huang Zitao, "Warm Sun in Winter" tells the story of a pair of "old drama bones× traffic stars".
Adapted from Yi Bei's novel of the same name, "Xiao Min Jia" will project its eyes on the marriage story of middle-aged women, and what surprises will Zhou Xun, Huang Lei, Qin Hailu, Han Tongsheng and other drama bones bring to the audience?
"Female Psychologist", which was recently launched, has made a good start for Youku Q4 "Suspense Theater", and the popularity of the whole network ranks among the top three in the same period, and the same type of works are preparing to be launched.
Produced by the Film and Television Center of the Supreme People's Court in conjunction with Maoyan Entertainment and Youku, with Fingerprint as the screenwriter, Zhang Li directing, and starring Xia Yu and Luo Jin, "Out of Court" took the lead in attracting attention. This drama is exploratory in terms of form and content, looking through difficult cases from the perspective of judges, and presenting judicial procedures and rule of law values in crime cases.
"Obsessed with Shadows" is slightly similar in tone, the drama is produced by Youku, Ningbo Xiaoran Pictures, etc., produced by Si Nan, directed by Li Yuhe, starring Geng Le, Song Yang, Zhu Yanmanzi and other stars, telling the series of stories caused by the accidental murder of the police duo Luo Song and Gao Chuan due to the accidental murder of the mentor Cheng Fenghua.
The 12-episode suspense web drama "Cloister Pavilion", adapted from Keigo Higashino's novel "The Murder Incident in the Cloister Pavilion", is of good quality, produced by Youku and Xiangxiang Pictures, directed by Li Yahan, written by Zhang Shidong, and starring Deng Jiajia and Zhang Xincheng.
The story involves murders, arson cases, ghostly relatives and friends who are obviously coming for the inheritance, and an outsider who seems to have no intention of getting involved witnesses everything, what is the purpose and true identity behind it?
Compared with the fog of "suspense theater", "pet theater" focuses more on light categories such as sweet pets, ancient dolls, and fairy tales.
Directed by Gao Yijun and starring Tong Liya, Han Geng, He Rundong and Chen Turing, the upcoming "Huan Xi Sha" tells the history of revenge and hegemony between Wu and Yue in more than a decade, as well as the love-hate relationship between Xi Shi, Fan Li, Fu Cha and Zheng Dan.
Co-produced by Youku and Alibaba Pictures, produced by Dun Qi, directed by Jin Ye, and starring Yang Xuwen and Xu Lingyue, "Half Warm Time" is a sweet pet drama with a standard "from school uniform to wedding dress", which has premiered on November 24.
Scheduled to premiere on November 29 on Youku, "A Piece of Ice Heart in the Jade Kettle" is a typical costume detective romance drama, directed by Zhao Jintao and Wu Wenguang, starring Zhang Huiwen and Wu Xize, adapted from the blue lion novel of the same name, telling the story of Kaifeng female catcher Mo Yan and Zhan Zhao forming the "Royal Cat Divine Dog" CP, exposing layers of conspiracies along the way.
The preparation of each platform is not stopped, the good drama is non-stop, and the audience is like a feast for the old food, to feast on this cold winter night.
In 2019, the drama king belongs to the male frequency big IP, and in 2020, many good dramas covering suspense, reality, era and other themes have emerged, and this year's "drama king" will appear on which track?
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