The Paper's senior reporter Zou Juan
Would you rather spend 2 hours on your trip watching a play? Would you like to take to the stage as an amateur actor? These will be the directions that Shanghai Performing Arts World will focus on in the future.
On December 6, the surging news (www.thepaper.cn) reporter learned from Shanghai Performing Arts World that from January to May this year, Shanghai Performing Arts World handed over a dazzling report card: a total of 13,870 performances, and the total number of audiences in the theater and new performing arts space was 775,900. This figure even exceeds the same period in 2019.
The strong market demand has also promoted the adjustment of the direction of the big world brand of performing arts. As early as 2018, Huangpu District released the three-year action plan of "Performing Arts World - People's Square Theater Group", with the goal of basically building a modern theater service system by 2020. In the past two years, affected by the epidemic, the performing arts industry has fluctuated sharply. However, the big world of performing arts said that these two years are also a critical period for their brand adjustment.
How to rely on the cultural resources of Shanghai People's Square to create a theater belt? The big world of performing arts invited experts to support it.
From the perspective of tourism performance and tourism consumption expansion in the Shanghai Performing Arts World, Zheng Qi, a researcher at the Institute of Applied Economics of the Shanghai Academy of Social Sciences, suggested that tourism and performing arts should drive the popularity of the performing arts world, and it suggested designing cultural tourism lines, including theater visits, "1-hour art training experience" tours, watching art rehearsals, auditioning experiences on stage, public daily performances, open-air song and dance carnivals, art festivals and other cultural tourism activities.
Wu Jiang, professor, doctoral supervisor and former executive vice president of Tongji University, believes that the new trend of contemporary public performing arts venues: staged + life, professional + amateur, extreme specialization + performance integration, offline (sense of scene) + online (meta-universe).
"Urban organic renewal should adapt to and meet the needs of contemporary public performing arts activities." Wu Jiang believes that we should excavate various existing renewable spaces to meet the needs of various types and different scales of performances. At the same time, we should attach importance to public participation, provide a professional stage for professional performances, provide sufficient venues for amateur performances, face up to social fairness and justice, and provide possible participation for various vulnerable groups.
Editor-in-Charge: Zhang Hui Photo Editor: Li Jingyun
Proofreader: Yan Zhang
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