It is not the Shenzhen Health Commission that is vulgar, it is this report that is vulgar
Recently, some netizens reflected on the people's network leadership message board that the public account of a medical institution used the title party to attract people's attention and win traffic, and suggested rectification, and the problem pointed to the "Shenzhen Health Commission" and the "Peking University Shenzhen Hospital" WeChat public account. In this regard, the Shenzhen Health Commission replied that the relevant public accounts will appropriately shrink the scale of open tweets in the future and maintain a professional, neutral and objective style.
In fact, the problems faced by the Shenzhen Health Commission have become a common dilemma in the popularization of government affairs propaganda science, and too elegant or too vulgar will cause controversy.
Before being reported, the Shenzhen Health Commission had long become a well-known Internet celebrity for government affairs propaganda. It is always on the front line of eating melon, organically combining the hot stems that young people pay attention to with health knowledge. The editors have a strong sense of network, big brain holes, and good writing, and the content is sometimes warm, sometimes naughty, and sometimes serious.
Shenzhen Health Commission's latest out-of-the-loop blockbuster is specially customized from World AIDS Day. The title of the article is straightforward and even a little "dirty". If the content itself is not nutritious and not worth so much traffic, it is really vulgar. However, the content of the article is written realistically, without discrimination, but it resolutely opposes chaos and warns of the serious consequences that unhealthy sexual behavior may bring. In the Analects, "Quality wins over Literature is wild, Literature wins quality is history, Quality is polite, and then gentleman", which is probably what it says.
After reading these self-indulgent titles and "cool texts", I found that compared with a serious push, this public name understands people's hearts, speaks people's words, and is very fashionable.
There are hard-core and reliable popular science content to do the basic guarantee professional, with a lively and interesting title cover and writing style to dissolve the boring, the readers who come to visit the full load, harvested the professional health and hygiene knowledge, but also took a happy, like and forward to go to the end has become a common thing.
In contrast, some government information has no desire to open up to the public, and just showing off their style and achievements has lost its real value. Taking the dissemination of health and advocating science as the starting point, it is not vulgar to lean down to do the content than to preach from above.
Achieving universal health is not an easy task and requires the active participation of the whole society. In this process, learn from the new way of playing in mass communication, boldly explore more publicity methods that the people like to hear, and get their own "traffic password" is valuable.
In the era of mobile Internet, everyone is a product manager. The communication context has undergone profound changes, and the products of the Shenzhen Health Commission have used their brains to pinch the "user thinking" to death, and the audience is no longer "what I want to say", but "what they want to hear".
During the eleventh period, the Shenzhen Health Commission issued a map to let the random running with more clothes, maybe where the isolation can come in handy. In this way, in the midst of repeated ridicule, at least people believe that reliable science popularization and interesting souls are not mutually exclusive, and they still feel sorry for each other.
Because the title is out of the circle and the picture is playful, it is not necessary to complain about a product with reliable content. If you can't read the knowledge and grasp the key points from a well-built content product, and only get the vulgarity, I'm afraid that even the whistleblower himself must reflect on whether the report itself is vulgar, and the pattern is small.
Beijing Business Daily commentator Tao Feng