Lincoln is definitely a "dark horse" in the domestic luxury brands, with the excellent performance of 3 domestic SUVs from January to November this year, the cumulative sales volume has reached 82,800 units, an increase of 54% year-on-year. The hot sales of the product are enough to see the recognition of the Lincoln brand by domestic consumers, which can't help but make people look forward to its first domestic car, the Lincoln Z.
In the impression, the target group of luxury brand B-class cars is mainly middle-aged people, but the Lincoln Z, which opened pre-sale at the Guangzhou Auto Show, is designed for Generation Z.
It is said that it is for Generation Z because in terms of intelligence, Lincoln Z has indeed reached a new height of luxury brand fuel vehicles. In particular, the 12.3-inch + 27-inch through-screen panoramic screen, which is equipped for the first time in terms of intelligent interaction, not only supports high-definition resolution and multi-touch, but also enables full or independent split-screen content display. That is to say, the main driver looks at the navigation, and the co-driver watches the movie and can not disturb each other.
In addition, the new Lincoln SYNC+ Intelligent Mobility Interconnection System, which is loved by Chinese users, has evolved to the fourth generation, with richer in-vehicle interconnection functions and localization applications. With just a "Hello, Lincoln" to wake up the intelligent digital assistant, in addition to the control of multimedia functions, it can also realize voice control of vehicle hardware such as windows and seats. In addition, you can also customize the name of the intelligent digital assistant to achieve personalized voice wake-up, often "calling" often new.
In terms of intelligent driver assistance, Lincoln Z is equipped with Co-Pilot 360TM 2.0 intelligent driver assistance system, the new Lincoln ActiveGlideTM active driving assistance can be used in specific sections, intelligent auxiliary driving level can reach L2+ level, and support FOTA upgrade. However, from the information released in the pre-sale, Lincoln is the first luxury brand to implement the intelligent driving assistance subscription function for fuel models, that is to say, the "intelligent driving assistance package" is not free to use, but the maximum free subscription for 1 year can be booked in advance.
Of course, as a car of the Z generation, in addition to intelligence, Lincoln Z is also trying to move closer to youth in terms of appearance. And Lincoln launched the "double design" product strategy for a single model for the first time in the Chinese market, and the two exterior models were named Lincoln Zi Enjoy and Lincoln Zi Cool respectively. Lincoln's signature through-the-wall light strip is integrated into the front design for the first time, making the front of the car wider and more stretched, and the unique Lincoln Star front grille is very recognizable.
As for the power part, Lincoln Z continues the Lincoln brand's consistent leading position, unlike the same level of models to launch a variety of high and low power tuning versions to reduce costs, but directly with the standard high-power 2.0T engine matching 8AT gearbox combination, more able to meet the needs of Z generation users for driving.
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In the hearts of the Chinese people, Lincoln is actually a relatively special brand, which is different from the popularity of the BBA, but also feels higher than the second-tier luxury brands such as Lexus and Volvo. Although there have been failures in the domestic market, its brand influence is still there, and after localization, whether it is in sales or technological breakthroughs that keep pace with the times, the Lincoln brand has given people a positive feeling. With the launch of the new Lincoln Z, in terms of intelligent driving, it will give a richer connotation to "American luxury".