Lincoln has taken the lead in releasing November sales figures, the brand sold 7,400 new cars in that month, and by the end of November, cumulative sales in the Chinese market reached 82,800 vehicles, achieving a year-on-year increase of 54%, and also creating a new record high for the Lincoln brand in China. Although limited by chips, this year's car market is also more difficult, but Lincoln's momentum is undoubtedly quite fierce.
Localization is the secret of Lincoln's sales growth, Lincoln entered the Chinese market very early, experienced several advances and retreats, but until last year, the joint venture with Chang'an really realized localization production, which also makes today's record more prominent. So far, the brand has laid out three domestic SUV models, completing the full coverage of compact, medium-sized, medium-sized and large-scale levels.
Among them, the compact-level adventurer contributed the highest sales, reaching 45,000 units in the first 11 months, up 65% year-on-year. And what is rare is that the adventurer's discount at the terminal is not high, the range is only about 8,000 to 10,000, and compared with the BMW X1, Audi Q3, these models are often 50,000 or 60,000 discounts, the adventurer seems to be very reserved.
However, the starting price of the adventurer itself of 246,800 yuan is not high in the luxury brand camp, and even cheaper than the Volvo XC40, and on the product itself, the adventurer is equipped with a 245-horsepower 2.0T engine, XC40, X1 and other competitors are using 1.5T engines, which shows Lincoln's sincerity.
And like the Navigator, Aviator these two models, the first 11 months of sales reached 17,000, 12,000 vehicles, but also achieved a substantial increase, and these two models are only domestically produced this year, the terminal did not let profits at all, in the stick to the price of this piece to do better, did not like the BBA to exchange price for volume, to a certain extent, but also better maintain Lincoln's brand value, can better move closer to Lexus.
Of course, there are not many competitors that aviators currently face in the market, on the one hand, there are very few domestic models in this field, and Lincoln has taken the lead. On the other hand, the whole series of 3.0T V6 engines are also rare in the same level, and the same has achieved the domestic Cadillac XT6 is equipped with the full series of 2.0T, Q7, X5, GLE and other imported models are no exception, 3.0T only appears in the high-end. And Lincoln has always been a selling point for luxury, and for 500,000-level aviators, driving out is no less than BBA.
82,800 sales for Lincoln is by no means the end, early next year Lincoln's first domestic car Z will also be listed, according to the information that has been released, the car has a strong strength, especially in terms of intelligent technology is almost impossible to find a competitor, the pre-price of 255,000 is full of competitiveness, after the official listing is likely to become Lincoln's another sales model. After localization, Lincoln has also re-entered the second-tier camp from a marginal brand, and with the completion of the model, perhaps it will be closer and closer to the second-tier head camp.