Universal Studios opened in September, and the Mid-Autumn Festival ticket was hard to find for several days of hot searches, and many of this Beijing friends have brushed up the circle of friends. Universal Studios This is a film and television entertainment theme park with the same name as Disney, this IP in hand is more than Harry Potter, Minion, Transformers, Jurassic World, etc., Asia was only seen in Osaka, Japan before, but now we can open a Chinese at our doorstep is still very happy.
And because it is in china, so there are some ip that belong to our Chinese characteristics, for example, you will have the world's first kung fu panda theme park, the future two or three phases of the project is said to have Sun Wukong and other domestic classic IP, I am thinking this is your global IP? But leaving aside the long-term plan, the current IP has actually attracted many consumers.
Universal Studios' Tmall flagship store is also on the minions and other small things? Then there are all kinds of travel apps, what flying pigs, etc. All kinds of travel guides, hotel recommendations are ready. It can be seen that the entire industry is rubbing their hands on this, how much money can a theme park make?
According to the earnings report, NBCUniversal has five major cable networks, broadcast television, film and television entertainment, theme parks and others. Then in 2020, under the epidemic, the theme park brought him $1.8 billion in revenue. If you look at 2019, it was close to $6 billion at the time, which is global.
Disney is even more exaggerated, in 2019, the revenue of Disney Park experience products is more than 26 billion US dollars, and the profit is close to 7 billion US dollars, and the consumption power of the Chinese market is very strong. Since its opening, Disney's tourism revenue in this international tourist resort in Shanghai has exceeded 40 billion, receiving more than 83 million tourists, which is simply a printing machine, of course, the cost is not low. The upfront investment of such a top theme park is tens of billions of scale, and it is not affordable in ordinary places, so why is it repaired in Shanghai and repaired in Beijing.
At present, it is expected that the annual number of tourists received by Universal Studios Beijing in the future is likely to be close to 20 million person-times, and at present, Universal Studios Beijing designates a four-day ticket structure, with 418 yuan for off-season day tickets, 528 yuan for weekdays, 638 yuan for peak season days, and 748 yuan for specific days. In terms of tickets and necessary meals alone, the average spend on a trip to Universal Studios during the "Eleventh" holiday is about 920 yuan, which includes designated day tickets and two meals, but if you add accommodation to the per capita consumption of about 1500, then its annual turnover is about 25 billion to 30 billion. Then such a way may be able to return the cost in about 4 years, and for people like Universal, including Shanghai Disneyland, for them this kind of theme park is not only to make money, but also to earn, he is a continuation of the brand and IP, and then build, can help him push other products wider, sell better, the whole is a dragon.
And now it should be said that Universal Studios Beijing is coming, the domestic theme park has ushered in a strong opponent, and now the number of theme parks in China exceeds 2700, everyone will think so much? On average, each province has dozens of large ones, close to 100, but in fact, 70% of these 2700 are losses, and the real profit is less than 10%. There are many reasons for this, for example, the identity of the operator of our theme park may be different, you are like Universal Studios Beijing, which is jointly funded by Beijing Shouhuan Cultural Tourism Investment Company and NBC Universal. Among them, Beijing Shouhuan Cultural Tourism Investment Co., Ltd. accounts for 70% of the shares. Shanghai Disney also has a domestic capital background, but no matter who invests the money, whether it is Universal or Disney, the brand operation is completely controlled by mature American companies, which ensures the independence of IP operation. More emphasis is on the fact that I am here to run the park, and I am here to build around ip.
But you are like the domestic theme park, you say Happy Valley this open all over the country, his operator is OCT, OCT do what business? It's a real estate business. The same is true for Wanda, Wanda will open 50 Wanda parks this year, and he still wants to do real estate business. It is a theme park + real estate route, with the theme park as a marketing means, so that it is convenient for it to get land, and for the government, there is one more tourism project, and everyone values the value-added of commercial land.
Of course, such a road is now with the "Opinions on the Construction and Development of TheMatic Park" after the release of such a policy, and then want to rely on the theme park to get land is no longer enough, and then more theme parks it is the main performing arts project or animal project, you say Chimelong It is mainly a big circus, a zoo, a domestic water park mainly playing this. Another example is Huaqiang Fantawild, who is the main batch of domestic IP, including Journey to the West, Bear Haunting and so on. Another example is Songcheng, which is mainly a deduction project called Ancient Love.
However, at present, the current IP of these theme parks is actually not very strong, and the data is that domestic theme parks basically rely on ticket revenue, accounting for 70% or even 80%, and the secondary consumption is very low. In other words, it is a hammer deal, everyone comes to play, and when the game is finished, they leave. But you compare Disney with its ticket revenue accounted for only about 30% of it, how to earn the rest of the money? The rest of the money you eat here, drink here, buy goods here to buy souvenirs, and then there are various sponsored brands to settle in and so on. These are the big things it makes, so the theme park is a good business, but when we can do it well, I am really looking forward to it, and we must know that its pulling effect is very large.
You think there is a data show that Shanghai Disney's fixed asset investment in such a developed city as Shanghai, the average annual pull of the city's GDP can reach 0.13%. And his park consumption can pull an average annual gdp of 0.21% for Shanghai, which is a heartwarming figure. Therefore, I also hope that our domestic theme parks have indeed entered the fast lane of rapid development. But we are more looking forward to the early emergence of a brand in the middle, the real Disney, the board of universal.