(November 27, 2021, Shanghai) From November 27 to November 28, SKYY VODKA Navy Vodka was held at Raffles City on the North Bund. With the theme of "Pure born from blue", the launch event invites consumers to experience the "pure" journey brought by SKYY deep blue vodka in the bustling and noisy city through multi-dimensional immersive offline experience.
【With San Francisco's pioneering spirit and innovative genes, SKYY ushered in a multi-dimensional renewal and upgrade】
SKYY VODKA Deep Blue Vodka was born in 1992 in San Francisco, USA. With its beautiful Pacific coast, San Francisco is a city that embraces nature and is avant-garde and multicultural. The deep blue vodka was born with the spirit of San Francisco, and with its unique and highly iconic blue bottle, it has always been loved by Chinese consumers. Guided by innovation, led by the city's unique pioneering spirit and self-driving force derived from the brand's DNA, Deep Blue Volts has always pushed the boundaries of vodka and established new standards, making the san Francisco urban spirit infinitely extended.
Today, inspired by San Francisco's urban identity, where nature and city merge, Deep Blue Vodka is undergoing a new and innovative upgrade that brings consumers a completely upgraded liquor and packaging design. By exploring the natural environment of the San Francisco Bay Area, adding water containing Pacific minerals to the distillation process and filtering it using California limestone, the wine has a mineral taste and a delicate salinity, making the taste purer and smoother. Deep Blue Vodka strikes a balance between San Francisco's courage and determination and the energy of the Pacific Ocean, allowing everyone to enjoy a fresh and pure Pacific flair, classic San Francisco spirit and multi-sensory experience when drinking every sip of Deep Blue Vodka.
Another highlight of the upgrade is the renewal of its exterior packaging, which retains the original version of the iconic blue bottle design and draws inspiration from the fusion of san Francisco's natural elements and liquor. The design of the bottle is exquisite and stylish, the undulating body of the bottle is like the waves of the Pacific Ocean, and the lighter and more natural blue color is used to highlight the texture of the wine and show a higher high-end texture. A clear brand identity adds a sense of power and confidence to the bottle design.
【Trial, listen, taste multi-dimensional immersive experience, offline flash mob takes you into SKYY "pure" journey】
From November 27th to November 28th at Raffles City on the North Bund, SKYY VODKA was inspired by san francisco's urban identity that blends nature with the city, and created a pop-up shop with the theme of "Pure Born of Blue".
Ms. Pauline Cha Daoquan (middle), Managing Director of Golden Bali Group China, Ms. Carolyn Zhao Haojie, Director of China Market of Golden Bali Group (left), and Mr. Rick Tan, Director of Sales of Golden Bali China Market (right), jointly took the stage to witness the renewal moment of SKYY®️.
At the same time, the west coast has been "moved" to everyone's side, landmark buildings - Golden Gate Bridge, humanistic symbols - bell car, urban spiritual symbols - deep blue vodka, and more immersive "net enjoyment cabin", through the dual rendering of VR equipment and surround sound, listen to the sound of the waves, enjoy the blue of the sea, multi-dimensional sensory experience "purity". The chic and pure atmosphere, rich interactive forms, and classic deep blue vodka tones lead visitors to mobilize the multi-dimensional senses and immerse themselves in the purity of San Francisco's "born of blue".
A short punch in "San Francisco" and embracing the dual freedom of body and mind was the original intention of Deep Blue Vodka to plan this event. I hope that through this pure journey full of surprises and ease, we will awaken the love of "purity" in people's hearts and enjoy every beautiful moment in life in a complex world.
About the Kim Bali Group
Founded in 1860, Golden Bali Group is the sixth largest high-end spirits group in the world, with more than 50 high-end and ultra-high-end brands, including Apero Aperitif, Appleton Estate Rum, Kimberly Aperitif, Deep Blue Vodka, Weifeng Phoenix Bourbon and Mandarin Citrus-flavored Cognac Lijiao. The Group operates in more than 190 countries around the world and is a leader in Europe and the Americas. The Group's development strategy aims to achieve organic growth through strong brand building and external growth through selective acquisition of brands and businesses.
Headquartered in Milan, Italy, Golden Bali Group has 18 factories worldwide and its own distribution network in 20 countries. The Group employs approximately 4,000 people. The parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), has been listed on the Italian Stock Exchange since 2001.
Golden Bali Group reminds you to drink moderately.