Vipshop has a place in China's e-commerce Red Sea

Vipshop will leave people with the impression that in addition to genuine products and special sales, it seems that there is no other remarkable place, but in fact, Vipshop has many advantages.

For example, Vipshop is one of the few member-based e-commerce companies in China, although not members can buy things, but if vipshop members, then congratulations, the benefits enjoyed are very large.

Vipshop not only provides members with value-added services such as free shipping of self-operated goods throughout the year, free return and exchange freight, and "9.5% discount" for self-operated goods, but also launches joint membership activities with many external platforms to send benefits.

There is also a membership package for Vipshop in October this year, and you can enjoy the membership rights of iQiyi and Mango TV.

You know, the reason why Vipshop is so interested in member users is that Vipshop is the vast majority of its own business, through the in-depth supply chain of big names to make profits, almost every order platform is personally involved, in order to ensure the rights and interests of users.

The bargaining relies on more than 2,000 professional buyers around the world behind Vipshop, most of whom have experience in retail department stores or international brands, as well as accurate mining and purchasing capabilities of high-quality brands and goods, and excellent negotiation and bargaining technology, and travel around the world's major supermarkets every day to win preferential prices for consumers.

From the latest quarterly financial report of Vipshop, it can be seen that the GMV of Vipshop in the third quarter of this year reached 40.2 billion yuan, the net revenue reached 24.9 billion yuan, and the proportion of revenue to GMV is very high, because of the high degree of self-operation of Vipshop. The financial report also shows that in the third quarter, Vipshop's super VIP paid members grew by more than 40% year-on-year.

Under years of trial and error, Vipshop has now formed a unique set of buyers + brand authorization + quality control + domestic and foreign supply chain integration of the brand sale model. Vipshop will penetrate into the supply chain of various big names, and the relationship of more than 10 years should not be underestimated.

Therefore, Vipshop's high-value membership growth this time is reasonable, after all, it is good for consumers for all to see, and it occupies a place in China's e-commerce Red Sea. (Orient Net)

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