On November 26, 2016, Beijing time, Blue City Brothers (BLCT. US) officially released its third quarter 2021 financial report. According to the financial report, the total revenue of Lancheng Brothers in the quarter was 270 million yuan, and the monthly active users of its mobile application reached 7.5 million. Total paying subscribers increased 57.1% year-on-year to 776,000 during the quarter, achieving sustained growth for six consecutive quarters.
In terms of revenue, the sales revenue of goods from Hor Health reached 22.8 million yuan in the quarter, a substantial increase of 136.8% year-on-year. Membership services revenue increased 93.1% year-on-year to RMB35.1 million, representing an increase of 13.0% in the quarter from 6.1% in the year-ago quarter.
In terms of operation, the retention rate of Blue City Brothers' product Blued further increased to 71.3% in the following month, which was greatly improved year-on-year. During the period, the DAU/MAU ratio reached 48.6%, and the user stickiness further increased.
In terms of products, in order to better protect the personal privacy of users and create a safe and reliable community environment, Blue City Brothers' Blue City Brothers Blue City products launched a series of new privacy protection features this quarter. At the same time, Hor Health officially launched its male health consumer brand "Mr. Heer". Mr. Hol is committed to providing a variety of products including skin care, daily health care, sexual health, etc., to help users solve various health problems faced in daily life, and the first phase of the product has been officially launched on platforms such as Hor Health.
Ma Baoli, founder, chairman and CEO of Blue City Brothers, said: "As we continue to implement our growth strategy, continuously enrich our product matrix and improve user experience, the company has made good progress in many key businesses in the third quarter. We believe the company is on the next healthy trajectory, and as we further optimize our products and strengthen our community connections, we are confident of maintaining long-term growth momentum in the future. ”
This article originated from Grand Gateway
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