On November 26, Beijing time, Blue City Brothers (Nasdaq: BLCT) officially released its financial report for the third quarter of 2021. According to the financial report, the total revenue of Lancheng Brothers in the quarter was 270 million yuan, and the monthly active users of its mobile application reached 7.5 million. Total paying subscribers increased 57.1% year-on-year to 776,000 during the quarter, achieving sustained growth for six consecutive quarters.
In the quarter, the revenue structure of Blue City Brothers became healthier and more diversified, and the businesses such as membership services and Hor Health performed well. Revenue from the sale of goods from Hor Health reached RMB22.8 million, a significant increase of 136.8% year-on-year. Membership services revenue increased 93.1% year-on-year to RMB35.1 million, with revenue contribution increasing from 6.1% in the year-ago quarter to 13.0% in the quarter.
Ma Baoli, founder, chairman and CEO of Blue City Brothers, said: "As we continue to implement our growth strategy, continuously enrich our product matrix and improve user experience, the company has made good progress in many key businesses in the third quarter. We believe the company is on the next healthy trajectory, and as we further optimize our products and strengthen our community connections, we are confident of maintaining long-term growth momentum in the future. ”
Community user stickiness increased, and Blued's second-month retention rate reached 71.3%
Thanks to the open and inclusive community atmosphere of the platform and the continuous efforts of Blue City Brothers in community interaction and product experience, the activity and willingness of platform users to pay have increased significantly in this quarter.
At the operational level, as a key indicator to measure the stickiness of community users, the second-month retention rate of Blue City Brothers' product Blued further increased to 71.3% in the quarter, which was greatly improved year-on-year. At the same time, during the reporting period, Blued's DAU/MAU ratio further increased to 48.6%.
At the product level, in order to better protect users' personal privacy and create a safe and reliable community environment, Blue City Brothers' Blue City Brothers Blue Brothers products launched a series of new privacy protection features this quarter, including anti-fraud security reminders for users in private chat scenarios, prohibiting screenshots during live broadcasting, and prohibiting screenshots and screen recordings in video call scenarios. In addition, the official website of Blue City Brothers, Blue City Brothers mobile application Blued International Edition and its official website have officially passed the certification of data privacy management (DPM) companyTRUSTe. This marks that Blue City Brothers has been recognized by international authoritative institutions in the protection of users' personal information privacy, which is conducive to enhancing users' trust in Blued and laying a good information security foundation for its further expansion of overseas markets.
Despite the risk of uncertainty such as the new crown pneumonia epidemic, the globalization process of Blue City Brothers is still steadily advancing this quarter. According to the data, the overseas business revenue of Blue City Brothers accounted for 13% of the total revenue, achieving sustained growth for six consecutive quarters. It is worth mentioning that in order to further demonstrate the community culture and enhance brand awareness, the company launched the "Super Idol" international anchor selection contest around the world, which has had a positive impact on the community. The event received more than 260 anchors from different countries and regions, driving the growth of new users in key regions by 10%-40%, and attracting more than 100,000 users on major social media platforms.
The Hor Health business performed strongly, and the men's health consumer brand "Mr. Heer Hor" was officially launched
In the quarter, Hor Health achieved a rapid growth of 136.8% year-on-year and officially launched its new men's health consumer brand "Mr. Heer Mr." The first phase of Mr. Hol's products has been officially launched on platforms such as Hor Health.
In response to the health improvement needs of modern men, Mr. Hor is committed to providing a variety of products including skin care, daily health care, sexual health, etc., to help users solve various health problems faced in daily life. At the same time, while selecting Mr. Hol's products, users can also obtain comprehensive solutions from consultation, prescription, drug purchase to health consumption and 1-to-1 health management services through the Hol Health Platform, and can choose private delivery to further protect privacy and security.
With the continuous enhancement of residents' spending power and the awakening of health awareness, China's medical and health service market is showing great growth potential. According to Frost & Sullivan, the size of China's men's health and wellness market is expected to reach 99.6 billion yuan by 2025. In this regard, Ma Baoli said: "Mr. Hol has formed a useful supplement to Hor Health's own business, expanded the business extension of Hor Health platform, and users will be able to obtain comprehensive health management solutions through Hor Health Platform. Looking forward to the future, we will continue to use the resource advantages of Blue City Brothers to explore and explore the diversified needs of community users and male groups, and provide them with better products and services. ”
In addition, the "Hundred Cities Plan" launched by Hor Health in response to the aging needs of users' HIV blocking drugs is also continuing to land. The data shows that the order volume of "anti-AIDS small blue box" products increased by more than 30% month-on-quarter this quarter.
Behind the financial report figures, it is not only the embodiment of the commercial value of the Blue City Brothers, but also the epitome of all individuals and their cultures in the community. As an Internet company with a sense of mission and responsibility, Blue City Brothers once again proved the long-term value of the company through a series of social and public welfare practices this quarter.
During the World Mental Health Day in 2021, Blue City Brothers' corporate social responsibility platform Light Blue Public Welfare, linked with Blued, Flip, and Hor Health, launched a series of online and offline public welfare activities around the world, and invited public welfare stars, psychological institutions and community users to participate together through thematic live broadcasts, targeted donations, psychological care, etc., to encourage more users to live a sunny and healthy life.
This article originated from the Financial Circle Network