Because of Dong Mingzhu, 22-year-old university graduate Meng Yutong suddenly became popular. Because Dong Mingzhu said that he wanted to train her to become the "second Dong Mingzhu", Meng Yutong was even mistaken by some people for becoming Gree's successor. However, at present, "the second Dong Mingzhu" actually refers to Dong Mingzhu's good partner when he brings goods live.
Recently, a Douyin account named "Pearl Feather Child Selection" was quietly registered. The avatar of the account is a photo of Dong Mingzhu and Meng Yutong, the account is verified as "Gree E-commerce Co., Ltd.", and the account is bound to the store named "GREE Small Household Appliances Flagship Store", which includes air purifiers, rice cookers and other goods. As of now, the account has published several videos. Among them, Meng Yutong said in a video that "gree electric products will be shared on this account", and the other three are meng yutong's video with goods.
During this year's Singles Day period, "Dong Mingzhu selected a 22-year-old university graduate successor" became hot search news. This "22-year-old college graduate" is Meng Yutong. Meng Yutong, 22, just graduated from the School of Foreign Languages of Zhejiang University in June this year. Because of his participation in the Mango Satellite TV variety show "We First Entered the Workplace", he became acquainted with Dong Mingzhu. According to the program arrangement, Meng Yutong began to "intern" in Gree from the beginning of this year According to the rules of this program, the three "interns" of Gree have to go through multiple links by Dong Mingzhu to decide who can turn positive. Dong Mingzhu finally chose Meng Yutong, although Meng Yutong's profession and Gree are not compatible, but at that time Dong Mingzhu said, "Marketing this kind of work is not learned in textbooks, but summed up in practice", and said that "it will provide a fast channel for Meng Yutong to grow." Meng Yutong said that he learned more in the 1 month of internship than in 4 years of college. However, this sentence has also triggered a heated discussion among netizens, some people said that "I feel that this feather boy is too good, only in his early 20s, and he feels that he has been an old fritter in the workplace for 8 years."
Beiqing-Beijing headline reporter noticed that under the video of Meng Yutong with goods, some netizens commented that "it really began to bring goods." Previously, Li Guo, the founder of Dangdang.com, also predicted, "Dong Mingzhu threatened to train his female secretary to become the second Dong Mingzhu, which is speculation, and the purpose is to live stream goods." Although Dong Mingzhu has obvious speculation about Meng Yutong, the Beiqing-Beijing headline reporter learned that in fact, Dong Mingzhu is also carrying out a new exploration, that is, at the moment when live broadcasting is becoming more and more important for commodity sales, it is urgent to incubate Internet celebrities. As we all know, unlike other brands that hire High-priced Internet celebrities to live stream goods, Gree has been personally involved by Dong Mingzhu since it began to transform online sales last year. In fact, Dong Mingzhu, as the head of Gree, obviously personally went on stage to sell goods can not last forever, and the cost and risk of external anchors are getting bigger and bigger, and now more and more companies have begun to incubate their own Internet celebrity anchors. From this point of view, Dong Mingzhu hyped Meng Yutong still has his own long-term considerations.
Text/Beijing Youth Daily reporter Zhang Qin
Editor/Fan Hongwei