Intern journalist | Yuan Tianyun Edit | Yan Zhijun
Recently, Pernod Ricard, together with its New Zealand wine brand Church Road, released the "Red Letter Creation" series, "Red Belt One" series and "Red Label Collection" series of The Qiantu Wine Brand in the Chinese market.
The launch invited Stephen Wong, Consul General of New Zealand in Shanghai, to start the "Journey to Explore New Zealand Wines", allowing guests to experience the charm of Qiantu wines with rich interactive sessions.
Chris Scott, the brand's chief winemaker, also highlighted the essence of Piety wines through video, Scott said: "At Piety Wines, we are committed to continuously refining the details of craftsmanship hidden in the art and science of winemaking, investing time, learning and innovating, and never stopping on the road to perfection. The three collections of This Pious Wines brought to China are all selected wines from our wines, and we are very much looking forward to sharing them with wine lovers in China. ”
As one of New Zealand's leading winemakers, Chris Scott has been The Way Wine's Chief Winemaker since 2005. He firmly believes that good winemakers need not only to master the brewing process skillfully, but also to cultivate a keen intuition developed over a long period of training. Over the past decade, Chris has been named New Zealand Winemaker of the Year by Winestate Magazine three times (2013, 2016 and 2020). In 2017, he was named 'Winemaker of the Year' at the New Zealand International Wine Show and again at the Royal Easter Wine Show in Early 2020.
In 1897, Piety Wines was founded in Hawkes Bay. As one of New Zealand's historic wineries, Piety Wines is renowned for producing exceptional Bordeaux-style wines in Hawke's Bay. The unique soil, climate and ocean air create ideal vine and fruit growth conditions for the journey, resulting in small batches of wines with complex layers and structures that balance deep flavours with complex palates.
It is worth mentioning that Pernod Ricard Group also hopes to further enrich the brand territory, optimize the group's product portfolio configuration, better meet the increasingly high-end and diversified needs of consumers, and continue to deepen the Chinese market through the introduction of the Qiantu wine brand.
Image source: Provided by the brand