Lincoln, which has a substantial increase in brand influence and sales after domestic production, continues to usher in a highlight moment in 2021. In the first 10 months of this year, Lincoln's total sales in China have exceeded 75,000 units, an increase of 62% year-on-year, leading the industry. It also means that Lincoln is gradually expanding its share of the luxury car market.
Taking advantage of the momentum, Lincoln continued to expand its product lineup in the Chinese market. On the opening day of the 2021 Guangzhou Car Show, the new Lincoln Z completed its global debut and opened pre-sales, officially entering the domestic luxury car segment. The new Lincoln Z is derived from the Zephyr Reflection production concept car, while the Lincoln Zephyr sedan dates back to 1936.
Classic, heritage, innovation, Lincoln China President Mao Jingbo said, "The new Lincoln Z embodies Lincoln's global wisdom, based on the accurate insight of young Chinese customers, with a very creative new design to set a benchmark for appearance, but also to break through the imagination of intelligent technology to redefine the future experience of 'wisdom' travel." ”
We already know the story of the all-new Lincoln Z, and it's time to take a deeper look at this all-new model.
The new Lincoln Z: Refreshes the definition of the American luxury sedan
Even if SUV models have ushered in rapid growth in recent years, and the three domestic SUVs have made great contributions to Lincoln's foothold in China, the share of the sedan market cannot be ignored. Based on his knowledge of the Chinese market, Lincoln has long planned to build a new sedan to launch on the market. The arrival of Lincoln Z is logical, and the pre-sale price of new cars is 255,000-342,000 yuan.
Lincoln Z focuses on the sense of luxury and technology, using a wide front grille with sharp headlights, a through-the-horizon light strip through the LOGO to connect the two side headlights, and the bulging muscle lines on the hood seem to prove that this is an American luxury car. It is worth mentioning that this is the first time lincoln has launched a "double design" style on the same product, and Lincoln Z i enjoys two different styles of front faces.
The side of the body is elegant, the one-piece side logo blends in with the front door handles, and the hidden door handle design of the rear door adds a bit of edgyness. The sharp waistline extends from the front of the car to the rear wing, and the slip-on shape makes the body look more dynamic. The through-type taillights at the tail echo the headlights and are also the more popular designs at the moment. In terms of car size, the Lincoln Z has a length, width and height of 4982mm/1865mm/1485mm.
In terms of interior, the through-line central control screen design extends to the co-driver, and the combination of 12.3-inch instrument and 27-inch central control screen reflects a full sense of technology. The new Lincoln SYNC+ Connected System is equipped with in-vehicle connectivity and localization applications, making it easier to use. In addition, the car machine system is also equipped with intelligent AI voice interaction function, "Lincoln micro-boundary" function, Lincoln Nebula human-computer ® interactive interface "Lincoln Way" application software fully upgraded to "Super App" super application, car viewing, car selection, car use can be operated here.
The 128-color "Infinity Color" dynamic mood light, the 13-speaker Level® Premium Sound System, the Lincoln Fragrance System, and the Bader Premium Leather-Wrapped Front Seats (Lincoln Z i Enjoy) and Premium Suede Seats (Lincoln Z i Cool) further exude the luxury in the car.
In terms of intelligent driving, the Lincoln Z is equipped with the Lincoln Co-Pilot 360TM 2.0 intelligent driver assistance system, which can realize the intelligent driving assistance of the L2+ level. With FOTA, the vehicle performance and technology of the new Lincoln Z will be further upgraded in the future.
In terms of power, the Lincoln Z is equipped with a 2.0T turbocharged engine and matches the 8AT automatic transmission. The new car has a maximum output of 246 horsepower and a peak torque of 376 N·m. According to Brother Rudder, Lincoln Z will also launch hybrid models in the future. By 2023, the Lincoln family will all be electrified and intelligent to face the upcoming era of electrification.
Attack lincoln: "Z" is right
"Z" is right—it's not so much Lincoln Z's manifesto as Lincoln's bold claim. Mr. Chen Anning, President and CEO of Ford China, said, "This year is the first year of the 'meta-universe', and the automotive industry is undergoing a century of change, but I believe that as long as Lincoln is prepared, he is not afraid!" ”
In the face of a new era of change, Lincoln was indeed prepared.
Especially in the service field, Lincoln New Retail 2.0 Demonstration Store New Lincoln Way Experience Center was put into operation, which is designed with the "American Luxury Club" as the design concept to bring owners luxury, scenario, youth, social and modern experience. It is reported that the "Lincoln Way" customer experience this year also innovatively launched customer co-creation experience projects - "one-day store manager", "Lincoln moment" exclusive experience, so that car owners have a sense of participation, enhance the owner's loyalty to the brand. In the field of luxury cars, Lincoln has innovated in products, services, marketing and other aspects, which has greatly increased the influence of the brand and made Lincoln's American luxury image more deeply rooted in the hearts of the people.
Brother Rumble said
Lincoln Automobile, which is about to become a century-old brand, with the brand proposition of "luxury has its own way", continues to exert efforts in different fields of product intelligence, experience digitalization, and network modernization, and builds a deeper and deeper moat, so that it can continue to evolve in the fierce market competition. At present, Lincoln's development momentum in the Chinese market is very strong, and the fight in the luxury field is more intense!