China Economic Weekly - Economic Network News Tianyancha App shows that recently, Shanghai Taobuting Culture Media Co., Ltd. has undergone a number of industrial and commercial changes, and the scope of business has been newly released tv series; Tao Hong withdrew from the company's shareholders.
It is reported that Shanghai Taobuting Culture Media Co., Ltd. was established in July 2020 with a registered capital of 50 million yuan, the legal representative is Kuang Guiyuan, and the business scope includes network culture operation; Internet sales; marketing planning.
It is worth mentioning that in July this year, the company's name was changed from "Tao Buting Cultural Media" to "Taobuting Cultural Media". Zhang Shuqin and Lin Jirong (Mr. and Mrs. Zhang Ting) are senior managers of the company.
According to the Tianyancha App, Zhang Ting has served in a total of 90 enterprises and 77 companies as legal representatives, of which 40 companies have a registered capital of 45 million yuan.
Zhang Shuqin- Corporate Relationship Diagram - Tianyancha
It is worth noting that this year, Zhang Ting cancelled the news of 9 companies in one go, and these 9 companies were established only this year, and the registered amount was 45 million yuan, totaling about 405 million yuan.
Although Zhang Ting is still the legal representative of dozens of companies, she suddenly cancelled these companies that have been open for less than 1 year in one go, which caused heated discussion among netizens.
Now, as soon as the news of Tao Hong's withdrawal from the shareholders of Zhang Ting and his wife's company came out, it was even more heated.
Previously, it was reported that Zhang Tinghao spent 1.7 billion yuan to buy a building in Shanghai and directly gave It to Tao Hong on the first floor. On Zhang Ting's social media accounts, Tao Hong frequently leaves the country and is known as a good girlfriend. For Tao Hong's withdrawal, many netizens said suddenly, but not unexpectedly.
In recent years, with the rise of new e-commerce such as micro-business and live streaming with goods, Lin Ruiyang and Zhang Ting did not miss this opportunity.
According to a previous report by China Economic Weekly, the micro-business company founded by Zhang Ting and Lin Ruiyang is said to be worth 30 billion yuan, and its ability to absorb gold is very strong, and in 2018, it also became the first place among the top 100 outstanding enterprises in Shanghai Qingpu District, claiming to have an annual tax payment of 2.1 billion.
But its makeup brand, TST, is controversial. Some netizens once posted on Weibo that after using TST's live yeast products, they were "disfigured", and the hospital diagnosed skin allergies and inflammation. More consumers said that Zhang Ting exaggerated the ingredients in cosmetics when she broadcast live, and her open-mouthed appearance seemed to be engaged in "pyramid schemes".
TST has always declared that "hard work has a return", enabling the model of zero hoarding, zero capital and zero pressure, "hand-in-hand teaching agents to become micro-business experts in the circle of friends step by step".
A TST micro-business agent told the "China Economic Weekly" reporter that unlike other brands, the threshold for TST agents is very low, and they can apply directly online, or add customer service WeChat and telephone applications. Its measures such as "0 franchise fee, 0 inventory" have attracted many newcomers to join the TST micro-business team.
At the same time, similar to most direct sales systems, TST also has a mature reward mechanism, the higher the agent level, the higher the commission.
According to the previous beauty purchaser, the cost of TST products is extremely low. The pictures posted show that the Tmall flagship store sells 298 yuan of live yeast masks, and the price is 14 yuan.
It is reported that TST gold card agents can not only take one of three parts, but also recruit agents and form their own teams. Ah Zi, who once spoke with Lin Ruiyang and the head of TST's southwest region, claimed on Weibo that the monthly retail sales of the southwest region exceeded 400 million yuan, and the total sales exceeded 8 billion yuan.
TST has a set of tutorials that teach agents how to create a text map that swipes the screen in the circle of friends. In addition, there are offline exchanges and experiences, and you can even invite Lin Ruiyang to take a group photo with the platform.
It is reported that TST has attracted more than 2.5 million consumer agents.
With the formal implementation of the E-commerce Law of the People's Republic of China on January 1, 2019, the "micro-business" model will be subject to stricter supervision.
In the past two years, the micro-business market has passed the dividend period, and Zhang Ting has also turned to the live broadcast battlefield, and has set a sales volume of up to 100 million in the live broadcast room. However, with the recent strict investigation in the field of e-commerce live broadcasting, Zhang Ting and Lin Ruiyang are also inevitably affected. Many netizens speculated that Tao Hong's withdrawal may also be related to this.
New Media Editor: Cui Xiaomeng