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Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

author:The world of photography
Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

On November 19, 2021, a celebration with the theme "Challenging the Limits of imagination" kicked off in Shanghai, China, to celebrate the 175th anniversary of ZEISS. In the form of roundtable forums and commemorative exhibitions, the celebration event reviewed the highlight moments of ZEISS's 175 years of human social development, and comprehensively demonstrated the application results of ZEISS constantly challenging the limits of innovation and helping various industries to flourish; at the same time, the event also looked forward to the future application potential and scenarios of optical and optoelectronic technology, and conveyed the vision of exploring a better life with imagination.

Previously, the ZEISS Group has launched a series of celebrations around the world, aiming to stimulate more people, especially the younger generation, in the cause of science and to encourage open scientific research. Among them, the "ZEISS Beyond Talks" series of interviews invites scientists and outstanding industry representatives from all fields around the world to express their opinions, share their experiences in their work, and imagine the future.

Maximilian Foerst, President of ZEISS Greater China, said: "Since its inception, the spirit of innovation that strives for excellence and relentless challenges has been the lifeblood of the company's development. For 175 years, the combined support of all employees and partners has contributed to ZEISS's global reach and enabled us to push the boundaries, while we have long been working with the scientific community to increase investment in scientific research to advance the industry and benefit society. The same is true in China. As the world's largest market for ZEISS, China is not only a hub for innovation, production and a number of global strategic projects, but also a benchmark for benefiting the world with local innovation. In the future, we will work with local partners to continue to develop together with China. ”

Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

With the theme of "Insight into the Future Vision of ZEISS", the roundtable forum was hosted by the famous talk show actor Huang Xi, and invited Song Fangzhi, senior engineer of Beihang University and chief judge of the National Skills Competition, Li Xiaoxin, president of Xiamen Eye Center Hospital affiliated to Xiamen University and professor of ophthalmology at Peking University People's Hospital, president of the Chinese Society of Film and Television Photographers, professor of Beijing Film Academy, and member of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference, as well as the Institute of Biophysics of the Chinese Academy of Sciences. Li Dong, head of the research group of the State Key Laboratory of Biological Macromolecules, and other big coffee from all walks of life participated together.

The forum focused on the fields of intelligent manufacturing, biotechnology, health care, image creation, etc., and discussed topics such as innovation quality, technology trends and application scenarios. Experts also discussed the possibility of breaking through disciplinary boundaries with common technologies – that is, technologies widely used in multiple industries or fields – which also reflects the future trend of cross-border co-creation cooperation.

Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

The realization of future imaginations is inseparable from long-term deep accumulation. The two-day commemorative exhibition, titled "The 175th Power of Light – A Journey to Discover zeiss' 175th Anniversary", will be held from November 20 to 21 at the Art Gallery in Shanghai. The exhibition will recreate the classic achievements of ZEISS in the past two centuries and its contribution to human society and technological development from multiple perspectives.

With "light" as the main line, the exhibition is divided into seven chapters, introducing the achievements of ZEISS in scientific research and exploration, optical consumption, medical health, high-tech manufacturing and other fields, showing ZEISS's extraordinary strength in the field of optics.

It is worth mentioning the "Light" Luo Wan vientiane exhibition area, which mainly introduces ZEISS products in the field of consumer optics, including camera lenses, telescopes and so on. ZEISS's outstanding performance in these areas has made an important contribution to the innovation and progress of photography and video technology in the film and television industry and the better recording of the beauty of life by consumers.

Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai
Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

In the film experience area, you can see many classic ZEISS film shots, many classic movies in film history, all from ZEISS lenses, Chinese films are no exception, such as the "Beijing Good People" unit in "My Hometown and Me", "Emergency Rescue" and so on.

In the mobile phone exhibition area, you can experience that ZEISS and Vivo have jointly developed a natural color that is loyal to what the human eye sees - "ZEISS Natural Color", so that every photo taken becomes cleaner, natural and transparent, vivo hopes to take users to discover more beauty of life through the lens, so that everyone can enjoy creation and retain the most real moment.

Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai
Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

Whether it is a vast galaxy or a nano world, there is a figure of ZEISS in it. The exhibition begins with the "highlight moment" of the first human landing on the moon, commemorating the historical moment of human exploration of outer space under the lens of ZEISS. Also on display were precise measurement technology for quality control of new energy vehicle components, full-life eye health solutions, microscopes to help the stories of 36 Nobel laureates, and chip structures thinner than a human hair. These reflect ZEISS' cutting-edge products and solutions, which play a key role in various fields.

As a leader in optics and optoelectronics, ZEISS is aware of trends and looks to the future. While actively expanding cross-border cooperation, ZEISS will empower innovation with new digital technologies, is committed to creating user-centric, data-connected solutions and integrated ecosystems, and continues to help the development of semiconductors, life sciences, health care, intelligent manufacturing, new energy vehicles and many other fields with innovative optical technologies.

Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai
Challenging the limits of imagination and insight into the future vision ZEISS 175th anniversary celebration was held in Shanghai

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