Today, Gree officially implemented the double holiday on the hot search.
On the evening of November 22, the official microblog of "Gree Electric Appliances" issued a notice to adjust the single and double rest work system to the double rest work system.
After the implementation of the double rest work system, all overtime work is cancelled, and for those who really need overtime, they will be applied for by the department, reported to the leaders of the competent company for approval, and reported to the enterprise management department for the record, and then the department will arrange for the transfer.
Employees want to "double rest", Dong Mingzhu responded
Recently, at the 30th anniversary of Gree Electric Appliances, Dong Mingzhu publicly responded to issues such as "double break", which once again triggered heated discussions on the whole network.
On November 18, Gree Electric Held a 30th Anniversary Celebration. At the celebration, many employees wrote their wishes for a "double break" on the 30th anniversary signature wall.
For the employee's "double rest wish" Dong Mingzhu, chairman of Gree Electric Appliances, responded:
"For weekends, I hope that a year of Rigli appliances is best to have all day shifts and no night shifts. But when society needs us, we still have to let go of ourselves. ”
The 22-year-old female secretary became popular, and Dong Mingzhu responded
At the 30th anniversary of Gree Electric Appliances, Dong Mingzhu also publicly responded to the popularity of 22-year-old female secretary Meng Yutong.
She said that Gree Electric Appliances needs countless people who dare to challenge, and in the months of getting along with "First Entry into the Workplace", she found that Meng Yutong has strong independence, is more and more courageous in encountering setbacks, and is diligent in thinking, so she wants to further train her to become the second "Dong Mingzhu".
In July this year, Meng Yutong, a 22-year-old graduate of Zhejiang University, won the appreciation of Dong Mingzhu in the program "We Who First Entered the Workplace" and finally successfully turned from an intern to Dong Mingzhu's secretary.
Not long ago, the two appeared hand in hand at the China Manufacturing Leaders Summit. Dong Mingzhu also publicly stated at the event site, "We must train Meng Yutong to become the second Dong Mingzhu." ”
In the face of everyone's hot discussion, Meng Yutong responded on his personal Weibo that he was just an ordinary worker, more excellent, hard-working and talented than himself, "I am just very lucky to meet such a good opportunity, meet a very good boss and such a platform."
Dong Mingzhu also said in his latest response:
To train Meng Yutong into the second Dong Mingzhu, everyone seems to think that the future is the chairman and president, but in fact, it is not, Gree needs countless Dong Mingzhu to establish such a culture.
When asked what qualities young people appreciate in their work, Dong Mingzhu said, "For the culture of Gree Electric Appliances, the first is loyalty, the second is diligence, and the third is to have the spirit of challenge, not follow-up. I hope that Gree duo will cultivate some challenging talents. ”
Gree Electric Appliances 3 billion holding DunAn environment
Recently, the diversified layout of Gree Electric Appliances has once again taken a step forward.
On the evening of November 16, Gree Electric Appliances issued an announcement on foreign investment, saying that the company intends to obtain control of DunAn Environment by transferring the shares of DunAn Environment held by DunAn Seiko and participating in the fixed increase of DunAn Environment. After the completion of the transaction, Gree Electric Appliances will hold 410 million shares of DunAn Environment, accounting for 38.78% of the total share capital of Dun'an Environment.
This is another major investment in the diversification of Gree Electric Appliances after Sanan Optoelectronics, Wingtech Technology, Haili Shares, Xinjiang Zhonghe, etc.
According to the public statement of Gree Electric Appliances, the acquisition of DunAn Environment is optimistic about its industrial value as a leading enterprise in the global refrigeration components industry, and intends to further improve the competitiveness of the company's upstream core components of air conditioning and the stability of the supply chain through this transaction, while improving the industrial layout of the company's core components of new energy vehicles.
Diversified layout
In the view of market participants, the top priority of Gree Electric Appliances is still to get rid of the dependence of a single category (air conditioning).
In the just released third quarter report of 2021, Gree Electric Appliances ushered in a new low in performance in the past three years.
From January to September 2021, the revenue of Gree Electric Appliances was 138.135 billion yuan, an increase of 9.73% year-on-year, and the net profit attributable to the owners of the parent company was 15.645 billion yuan, an increase of 14.21% year-on-year. However, in the third quarter, Gree Electric Appliance achieved revenue of 47.083 billion yuan, down 16.50% year-on-year; net profit attributable to owners of the parent company was 6.188 billion yuan, down 15.66% year-on-year.
At the same time, the proportion of Gree Electric Appliance's air conditioning business has not decreased but increased, according to the 2020 annual report of Gree Electric Appliances, its air conditioning business has achieved revenue of 117.881 billion yuan, down 14.99% from 138.665 billion yuan in 2019, but in the proportion of total revenue, it has increased compared with 2019, reaching 70.08%. In the first half of 2021, the proportion of gree electric appliances' air conditioning business revenue further increased to 73.79%.
In recent years, Gree Electric Appliances, which has been criticized for having a single product category, has continuously tried to diversify its development to break through the bottleneck of the downturn in the white electricity industry.
However, the 21st Century Business Herald reporter comprehensively found that the diversified business of Gree Electric Appliances is not smooth, unlike the home appliance giant Midea Group and Haier Electric Appliances, which developed in the same period, the transformation of Gree Electric Appliances is not only slower, but also lacks a clear main line logic.
According to the reporter's incomplete statistics, from 2016 to the present, the "diversified" direction of Gree Electric Appliances, in addition to other home appliance categories (such as washing machines, refrigerators, rice cookers, etc.), also spans mobile phones, new energy vehicles, medical equipment, semiconductors and other fields. However, despite the large number of investment projects, the results in various fields are not significant.
In 2016, when Dong Mingzhuli invested in Yinlong New Energy, it also coincided with a period when new energy vehicles were attracting much attention, when new energy vehicles rose to the national strategy, and new car-making forces such as Weilai, Singularity, and Xiaopeng first saw the sharp edge.
But then Yinlong New Energy broke out a series of risk accidents, even after officially becoming a holding subsidiary of Gree Electric Appliances in 2021, the doubts about it have not stopped.
At present, Yinlong New Energy has officially changed its name to Gree Titanium, and the data shows that the company has been in a state of loss, with 4.325 billion yuan in revenue and a net profit loss of 688 million yuan in 2020. Since the beginning of this year, the revenue of Yinlong New Energy has dropped sharply, and the loss margin has further expanded. From January to July this year, the company's revenue was 1.058 billion yuan, and the net profit was a loss of 763 million yuan.
Since then, the Sino-US trade friction and domestic substitution wave that broke out in 2018 have made semiconductor investment a major hit. Subsequently, Gree Electric Appliances also non-stop to increase the semiconductor field. In 2018 and 2020, it invested in Wingtech Technology and Sanan Optoelectronics. These investments have yielded high investment returns, but the synergies in the industry are not significant.
In December 2018, Wingtech Technology released a major asset restructuring acquisition plan (revised draft) disclosing that the company joined hands with Gree Electric Appliances, Guolian Group and other investors to acquire Nexperia Group, and Gree Electric Appliances invested a total of 3 billion yuan. This investment has enabled Gree Electric Appliances to achieve a floating profit of more than 4 times more than 12 billion yuan. According to the data, as of September 30, 2021, Gree Electric Appliances and Zhuhai Ronglin held 35.86 million shares and 92.42 million shares of Wingtech Technology respectively, with a total market value of more than 15.2 billion yuan.
In June 2020, Sanan Optoelectronics disclosed the non-public issuance of shares, and according to the results of the fixed increase, Gree Electric Appliances subscribed 2 billion yuan. Up to now, the book market value of Gree Electric Appliance holding Sanan Optoelectronics has exceeded 4 billion yuan, and the floating profit has more than doubled.
During this period, shortly after the outbreak of the new crown epidemic, Gree Electric Appliances also announced its cross-border entry into the medical industry, and successively established medical equipment-related companies in Zhuhai, Chengdu, Tianjin and other cities. It is reported that Gree Electric Appliances will invest 1 billion yuan in the field of medical equipment and is committed to the research and development of high-end medical equipment. However, in the 2021 interim report of Gree Electric Appliances, there are still few results on the medical equipment business.
"The main reason why Gree has not been able to do diversification in recent years is that it always feels illogical. In addition, the layout is too late, and it should be more forward-looking layout. Liu Buchen said.
Liang Zhenpeng, an analyst in the home appliance industry, also pointed out that "the diversification of Haier, Midea, etc. has begun many years ago, the anti-risk ability is relatively strong, and the diversification of Gree electrical appliances is relatively late, at present, small household appliances, kitchen appliances, etc. are marginalized small brands, and Gree mobile phone market can not be bought at all." ”
In Liang Zhenpeng's view, Gree should learn from Midea, Haier and other enterprises, set up separate business units, carry out a clear division of rights and responsibilities, and set up a strict assessment and incentive mechanism, otherwise, other product lines are just "appendages" of air conditioning.
| source 21st Century Business Herald (Yangping), Southern Metropolis Daily, Public Information
Editor of this issue Liu Xiang Intern Wang Qitong