Red net moment November 19 news (reporter Jin Xiaohan) with a minute, to attract you into the play, and then a few minutes, to give you a complete and interesting plot, is not a little refreshing? And this is the ultimate goal of the producers of Mango TV's big mango short drama.
On November 19th, the 25th session of the Malanshan Lecture Hall with the theme of "'Taking The Short' and 'Seeking Strength' to Explore the New Ecology of Video Content - Insight Sharing of Video Content of Mango TV Micro-short Dramas" was held in the form of online live broadcast. Zhan Yali, producer of Mango TV's Damang short drama, took the theme of "Short Drama Methodology and Platform Content Strategy" and imagined the future of short dramas with everyone.
"Rhythm is the life of a short play. Short dramas should not only have the characteristics of 'short and fast', but also have the characteristics of long episodes such as theme setting, storyline, and character creation. Zhan Yali said that the object of Damang short dramas is mainly young female users, and the post-90s and post-00s are the main force of short drama consumption at present, and sweet pets and emotional dramas are still just needed by users. In the next stage, women's suspense dramas and innovative industry dramas are the key projects developed by Da Mang.
Whether it's a long episode or a short episode, the core of it is content. Users' time is precious, and practitioners need to win users' valuable time with high-quality content. Tang Lu, producer of Mango TV's Damang short drama, shared why he wanted to do short dramas, how to do short dramas and what short dramas to do with the theme of "'long' continues to be short, to create a new ecology of content 'without water injection'". "'New Fast Pole' is an important criterion for doing short dramas at the moment. Short drama time is limited, it is necessary to innovate from the aspects of story, characters, and forms of expression, maximize the creation of characters in creation, do a good job of content contrast, create the ultimate narrative, and shape a three-dimensional character image. Tang Lu also combined with the high-quality short drama analysis of various platforms, to use sweet pets and emotional short dramas as subdivision incisions to meet the rigid needs of female users on the platform for short drama content, and gradually expand suspense reasoning, light comedy, science fiction martial arts, realistic topics and other themes to establish a differentiated moat.
During the interactive session, Zhan Yali and Tang Lu had in-depth exchanges with online audiences to discuss issues such as "what aspects will the short drama inject new vitality into" and "how to achieve 'breaking the circle' in terms of type, content and aesthetics of domestic short dramas". Zhan Yali and Tang Lu said that in the new track of short dramas, Da Mang will try to innovate in the selection of topics, find the youth style that young people like today, and convey positive life values.
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