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As night falls, the jazz band's beautiful and joyful warm-up music kicks off the shangjia center's 2021 closing ceremony, putting the guests in a rich Christmas atmosphere. With the dome of the mall as the curtain and the Christmas workshop as the scene, the ballet dancer transforms into an air elf to perform winter "magic", leans down with its elegant posture, and interacts intimately with the little girl red XIXI in front of the workshop, bold and creative, highly infectious performance, and stages a romantic fairy tale in the space.
"To create a theme scene with traditional Christmas colors and restore the realistic interpretation of the fairy tale romantic world, we not only hope to present a warm and loving festive atmosphere for everyone, but also hope to narrow the distance between guests and guests through long-term creation of artistic life scenes, which is in line with the brand concept of "luxury in the heart and taste life" advocated by Shangjia Center, and is also the mall's insistence on an extraordinary and elegant and exquisite life" Wang Hui, general manager of Shangjia Center, said that guests can be in the exhibition of Christmas gift workshop. Relive the good times of innocence with family and friends >
In an instant, the entire atrium was decorated with exceptional warmth and brightness. Beautiful Christmas music was heard on the spot, the Christmas gift workshop shone brightly, and the jazz band that blended into the space environment brought elegant and beautiful music, opening a wonderful imagination of a winter fairy tale. This means that the "O'DREAMS Christmas Season" carefully created by Shangjia Center has officially opened, and a series of Christmas activities connecting multiple themes will be staged soon.
In the Christmas season full of enthusiasm and joy, Shang Jia Center transforms into a fantastic Christmas gift workshop, creating a fairytale country in the modern city. Through the grotesque elements that resonate with the public and arouse curiosity, we use innovative visual art expressions to build a romantic bridge between dreams and reality, and open up dream-making moments.
The 13-meter-tall "O'DREAMS Christmas Gift Workshop" stands in the atrium on the LG1 floor of Shangjia Center, inlaid with magic balances for collecting wishes, magic buildings for transmitting energy, and Christmas elk for delivering gifts... The Christmas elves weave through it, forming a warm fairytale world. Through "magic", the Christmas gift box with fireworks solidified, the smiling face of the teapot bubble, and the ripening and cracking apple are perfectly matched, showing the sense of ingenuity of the workshop. The little girl with the red Christmas hat on her head, Red XIXI, controls the overall situation of the workshop, and whenever she receives a wish, the whole workshop will be lively, waiting for the visitors to explore and discover together.
The art installation is derived from the illustrations of the famous illustrator Zhao Yue, restoring a grotesque and childlike three-dimensional small world full of beauty. "Thank you very much to L'Avenue for its understanding and respect for art, so that I can express my truest thoughts in the creative process without any constraints. Through this creation, I want to dig out the fantasy-filled child who lives in everyone's heart, trigger the most childlike wish hidden in the depths of every adult's heart, and greet Christmas 2021 with the most relaxed mood. Zhao Yue, a famous illustrator, said.
In order for every guest to experience this beautiful dream-making journey, the Christmas tree located in the outdoor plaza of Shangjia Center is decorated with "magic" and emits a colorful and dazzling light, showing its winter beauty in the form of art, which makes people slow down and indulge.
With a variety of O'DREAMS gift workshops and magical performances, Shang Jia Centre also brings members a new and exciting Christmas gift, allowing customers to prepare surprise gifts for family and friends, while also enjoying a wealth of festive benefits.
From 18 November onwards, you will not only receive limited-time luxury gifts and gift certificates, but also more than 40 exquisite gifts for you to open. At the same time, Shangjia Center continues to upgrade and optimize the brand portfolio, carefully presenting customers with the most cutting-edge international fashion shopping choices, and continuously providing guests with a stylish and noble shopping experience. Recently, it has successively settled in a variety of business combination brands, including Sundan pul.se Shundian Pulse, a 3C digital brand focusing on new, exotic, special and fashionable products; Baowo Pilates, which is committed to promoting science and systematization; Scale Scale, which is determined to disseminate the concept of fashion aesthetics; M Stand, a coffee "field" brand with unique personality with trend DNA; Gannino d' Angelo Angelo, a Hong Kong children's wear brand created by Ferrari Children's Wear Asia General Agency Group. Bring customers multiple shopping options.
It is reported that in the happy hour that lasts for more than a month, Shangjia Center will continue to carry out a variety of activities. Strive to create a benchmark for luxury shopping malls in western Shanghai, actively undertake and amplify the spillover effect of the Expo, and bring more warmth to the city.
Source: Thoughtful