club! Papa John's Pizza, the world's third-largest takeaway and pizza delivery chain, was founded by John Schnatter in 1984 in Jefferson, Indiana, USA. By the end of last year, great! John operates 5,400 restaurants in 48 U.S. states.
In 2003, great! John entered China and currently has more than 160 stores in the country, including more than 130 in East China.
On November 17th, great! John unveiled the new logo, designed by San Francisco-based design firm Mathews Hale Design.
Similar to the strategy of numerous brand image upgrades, great! John's new logo is based on simplified elements, removing the green border on the outside of the red label and the lettering "Pizza" at the top and the upper letters.
Without framework restrictions, the arrangement of fonts also becomes open. For example, horizontal arrangement, stacked arrangement.
Regardless of the combination, the redesigned "Papa Johns" has a clean and modern sans-serif font while maintaining the most recognizable curved font style of the old logo.
Brand new brand new visual image from the stick! Take inspiration from John's premium ingredients and bring them to life through a variety of elements.
The main colors of the updated color are still red and green, while the off-white color of the fluffy dough, the light purple of purple garlic and the bright yellow-green of the pickled peppers are added.
For 37 years, great! John's brand logo has had 5 changes, and from these changes you can see, awesome! John's visual image updates are discreet. In addition to the alternative style of 2018.
In 2018, there were media reports of the stick! John registered an entirely new trademark, ditching the visual assets the brand had retained over the years in favor of more concise and modern design elements. But fortunately, this set of plans has not been implemented.
In 2020, great! John optimized the LOGO, and due to the small variation, many consumers did not notice this detail.
In May 2018, great! John Schnatter, the founder of John, was exposed to the use of racist rhetoric in an internal training conference call with a marketing consultant, and then the awesomeness followed! John's stock price fell, and John Schnatter resigned as chairman of the board.
From then on, great! John has been trying to distance himself from Schnatter and has struggled to remove the portrait of Schnatter from the old logo, while also removing the apostrophe from the original name "Papa John's" to indicate that the brand no longer belongs to Schnatter.
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