On May 8th, the 2nd China Brand Building Joint Conference and the Inaugural Meeting of the International Advantage Cluster Brand Alliance were held at the Shanghai International Convention Center.
Chen Hui, Chairman of Anhui Company, attended the event and was invited to speak at the Roundtable of Brand Entrepreneurs of International Advantage Clusters, and 27 entrepreneurs representatives from 24 clusters such as China Edible Mushroom Brand Cluster, China Textile and Apparel Brand Cluster, China Liquor Brand Cluster, China Silk Silkworm Mulberry Brand Cluster, China Time-honored Brand Cluster, China Health Care Brand Cluster, and China Cross-border E-commerce Brand Cluster respectively expressed their views on the "Chinese Brand Promoting the "Double Cycle" Development Pattern".
Chairman Chen Hui began to communicate from the "small and large" of the industry. He hopes that the members of the cluster will tell a good brand story together, spread the brand voice, develop the brand economy, and let the ideas and concepts of "small mushrooms, big families; small mushrooms, big industries; small mushrooms, big health; small mushrooms, big deeds" be more deeply rooted in the hearts of the people, so that a wider range of people know about this great industry. He believes that with the domestic large market to promote the consumption cycle, small mushrooms and related products have the ability to achieve full coverage from table consumption to healthy consumption. He also introduced the expansion of Amway overseas markets and thanked the event for helping to build industry brands and develop brand economy.
