On Monday, November 15, the Chinese mainland film market reported 42.91 million yuan, Han Han supervised, Liu Xunzimo directed, Yin Zheng, Deng Jiajia, Yu Entai and other starring suspense comedy "Yang Ming Liwan" got 25.29 million yuan, won the single-day box office championship for 5 consecutive days, with a cumulative box office of 164 million, becoming a small dark horse in the recent film market.
After the National Day file, although the mainland film market has successively released two Hollywood blockbusters, "Dune" and "007: No Time to Die", the box office performance is not satisfactory. After entering November, due to the lack of blockbuster new films released, the film market fell into a trough. From November 8 to 10, the market was only in the early 20 million yuan for three consecutive days, falling to the freezing point since the full resumption of work in theaters nationwide on July 20 last year.
On November 11 and 12, with the release of two new domestic films, "Fame and Fame" and "Mei Yanfang", it finally brought some popularity to the film market. Especially the suspense comedy "Fame and Fame", although the film is only a small and medium-cost film, 90% of the scenes are indoors, but with a solid script and excellent performances of actors, as well as the talent of young director Liu Xunzimo, it quickly attracted many young audiences.
In addition, the film's expression of "script killing" is also sought after by young people who like this type of game. According to the "2021 Entity Script Killing Consumption Insight Report", there are more than 45,000 stores in China in 2021 and before, and it is expected to exceed 50,000 in 2021, and it is estimated that by 2021, the scale of China's physical script killing market will reach 15.42 billion yuan, and the number of consumers is expected to reach 9.41 million.
Such a huge young consumer group, although it cannot be directly equated with the movie audience, it has also played a big role in the box office counterattack of "Fame and Fame". In the film, various metaphors, satires, innuendos, and allegorical lines are interspersed, not only the talent of the director and screenwriter, but also the shadow of the supervising producer Han Han and the sharp edge of the past pen. All of the above factors helped the film become the first new film to exceed 100 million yuan at the box office in November.
However, as a newcomer director's work, the shortcomings of "Fame and Fame" are also more obvious. The first half is too long and protracted, the scene is monotonous, and the sense of drama is very strong, which may make some viewers lose patience. The whole film is slightly showy of talent, not rigorous enough, and there are many loopholes in the plot details:
The setting of painting up the mat to climb the ventilation duct is too strange! Where do female wigs in ventilation ducts come from? After the final reversal, some details of logic do not make sense. The voiceover as the ending credits scroll is purely a snake-like addition.
Overall, "Fame and Fame" has talent, ideas, and pursuits, and is a cold humor suspense film worth encouraging, bringing some popularity and surprises to the deserted November film market.