"The Thirty-Five Plans of Zhuge Liang in the Shang War"
By Ma Jinshan
I don't have the funds to carry out diplomatic activities, just my own brain cells. It's inexhaustible. In particular, the development of corporate relations, interpersonal relations, and trade relations with spiritual things is in many cases superior to material things. Make friends with poetry, make friends with ink, and make friends with technology, so as to make a deep impression and establish deep feelings. In business, there is a big difference between feelings and no feelings.
- Li Yurong
Commodity competition in today's world is not so much a competition in management as a deeper cultural competition that permeates operation and management. Only enterprises with high cultural quality can shine extraordinary creativity in the design, manufacture and bidding of goods, and condense into a cultural product image, which has a unique charm in the minds of consumers.
——He Peide, "Business Strategy"
Chapter Three: The Non-Steel Diplomacy of the Sales Minister
Tao Yuanming, a great poet of ancient China, said: "Guo Rugong learns poetry, and the work is outside the poem." ”
Shang Zhan Zhuge Li Yurong said: "Guo Ru engineering learns to plan, and the work is outside the calculation." Because it's a no-brainer. ”
As the sales director of a steel company, as the name suggests, steel and iron are sold and sold, or steel and iron are used as diplomatic means and purposes. However, in addition to the above functions, Li Yurong also makes friends with poetry, ink, and technology, thus building a bridge of friendship between enterprises; between supply and demand personnel, it arouses the resonance of the soul.
Today's enterprises, in the fierce market competition, all with excellent product quality and service quality to establish a corporate image, and in a variety of ways to improve their visibility. In particular, public relations, called corporate diplomacy, aims to seek trading partners, make business friends, and use interpersonal relationships to develop relationships between enterprises. Therefore, it can be realized that the initial stage of trade activities is a process of emotional integration, but also a gradual process of trust, which plays a vital role in promoting the improvement of the turnover rate. As a distributor of a large enterprise, how to use the traditional treasures of oriental culture to establish a pure feeling of personality in the process of making customers? Li Yurong made quite a useful attempt in this regard. On this battlefield without smoke of gunfire, he used non-steel diplomacy to do something impressively new.
As Li Yurong pointed out: "I do not have the funds to carry out diplomatic activities, but only my own brain cells." It's inexhaustible. In particular, the development of corporate relations, interpersonal relations, and trade relations with spiritual things is in many cases superior to material things. Make friends with poetry, make friends with ink, and make friends with technology, so as to make a deep impression and establish deep feelings. In business, there is a big difference between feelings and no feelings. ”
This chapter will be elaborated into three sections.
The most pleasing thing about poetry and prose is that it is done at the right time.
—Adams
A word of natural and new, luxurious to see the truth.
——Kim Won's Good Question, "On Thirty Poems"
The ancients did not abolish the method of alchemy, but won with meaning, not with words. Therefore, it can see strange words in plain characters, dangerous words in often words, new in Chen characters, and color in simple characters.
--Qing Shen Deqian, "Speaking Poetry"
The upper does not take the law from the ancient, the middle does not seek the xiao in the present, and the lower does not pass on to the world, but it is a self-made word, and the cloud wants to stop.
——Li Yu in the late Ming and early Qing dynasties, "The Words of Li Kasawong's Family"
Chapter 3 Verse 1 Poetry meets friends
In March 1991, the steel market was still in the afterglow of the recession. WISCO decided to hold an automotive steel ordering meeting in Nanjing. Nanjing Automobile Factory is fully supported as the host. Within a few days, tens of thousands of tons of automotive steel were sold out.
Li Yurong raised an eyebrow. At the invitation of Nanjing Automobile Factory, he visited the production line of new Iveco brand vans and light trucks with great interest, and was deeply encouraged by their courageous spirit. That night, when the supply and demand sides were having dinner together, Li Yurong was overwhelmed and couldn't help but open the paper chopstick bag on the table and write a poem impromptu:
"Mei Chun went to Qinhuai in March to see Yi Wei ascend the bridge platform. The beautiful scenery of the good car is easy to talk about, and I admire Nanqi for winning the talent. ”
After writing it, it was passed to Dai Zeqiao, deputy director of Nanqi. Director Dai said happily: "I want to ask the calligrapher to write it out and hang it in the office, so that this verse, which symbolizes our deep friendship, will last forever."
This year, NANC purchased tens of thousands of tons of steel from WISCO, and although the funds were tight, it did not owe WISCO a penny.
The two companies are in deep contact.
In August 1993, at the invitation of NANC Motor, Li Yurong accompanied Hu Xisan, the leader of Wuhan Iron and Steel, and others to visit again.
At the symposium of bilateral exchanges, Li Yurong delivered a speech on the development of SAIC and the prospects for cooperation between the two enterprises. He said: "We have a deep friendship with FAW and Second Automobile, and we are willing to cooperate with NANC. FAW is in the northeast, the second automobile is in the south, and the South China motor is in east China, forming a triangular situation and supporting China's automobile girder. Nanqi is located in the leading part of the Yangtze River Economic Belt and is in Jiangsu, one of the most economically developed provinces since the reform and opening up. With the strength of Nanjing's big city, convenient transportation, the good culture of the historic city, the good foundation of science and technology, and the special relationship with Taiwan capital and Taiwan businessmen, the future development has extremely favorable conditions. Moreover, the state has realized that China's automobile industry started too late, and it will inevitably adopt a series of incentive policies to promote development, and the automobile industry is facing a good opportunity for development. What's more, you are one of the pillars of China's automotive industry. You rely on self-accumulation, self-development, and objective conditions to cultivate a strong sense of self-reliance of Nanqi people. The people's hearts are united, the morale is enough, and the hard work is great. This situation has not come easily. As WISCO, we are willing to cooperate with you, support each other and develop together. ”
Gu Yaotian, director of the factory, replied indignantly: "Minister Li's words were warm and inspiring. Looks like we have to!"
Li Yurong was greatly encouraged by this scene, and he couldn't help but tear a piece of paper from his notebook and improvise: "Gathering zhiyin on the shore of Xuanwu Lake, he is not exhausted." Stone City swore an oath to conspire against the hegemony. ”
Gu Yaotian immediately wrapped his arm around Li Yurong in his arms, and burst into tears with happiness, saying in a loud voice: "Good, good, conspire to dominate the industry and brotherhood!" This sentence is very exciting. Brotherhood should be said, and hegemony should be changed to a great cause, that is, 'conspiring to achieve great cause and brotherhood'. The state cannot seek hegemony, nor can the enterprises, and we do not yet have the ability to seek hegemony. ”
When everyone had dinner together, he drank a large glass of beer and signed it to Li Yurong on the menu. Nanqi people said that this is the representative action of the factory director when he is most happy.
Since then, Wugang has had one more long-term close friend. Every year, NANQI orders tens of thousands of tons of automotive steel from WISCO, and WISCO also uses the best products to give priority to meeting the needs of the three auto cities.
One day in May 1993, when Wisteel's long-term partner Zhengzhou Railway Bureau Shenzhen Company opened, Li Yurong was ordered by the leadership of WISCO to take people to congratulate him.
After arriving in Shenzhen, he found that so many brother units, some sent flower baskets, some sent plaques. Wugang people are in a hurry, nothing is prepared, what to do?
Li Yurong had a clever move, and he could only send his own inexhaustible brain cells. He sent a poem to the prime minister that night: "The flowers in the southern country are fragrant and birds, and Zheng Tie is deep and deep in Xinyu." The birthday is the same day of the world, and the dragon is transported for eighty thousand miles. ”
The leaders of the Shenzhen company were overjoyed. At the opening ceremony the next day, they added a ritual of Wugang Fushi. Mei Shurong, deputy chief of the Transportation and Investigation Section, who came with Li Yurong, took the stage to recite. Mei Shurong is tall and loud, and his voice is like a bell. When he finished his recitation with emotion, more than 300 delegates warmly applauded, pushing the atmosphere of the opening ceremony to a climax.
The leader of the Shenzhen company said: "It is better for Wuhan Iron and Steel to send poetry than to send anything."
On the eve of the Spring Festival in 1992, in order to harmonize relations and deepen friendship, the Wuhan Railway Bureau invited relevant leaders of a number of large and medium-sized enterprises with which Wuhan Iron and Steel had transportation business relations, and Li Yurong attended.
During the banquet, Xu Lihai, director of the raw materials department of Wuhan Iron and Steel, found that the director of the Petroleum Administration was present, so he whispered to Li Yurong. Due to the heavy oil tension of Wuhan Iron and Steel, it is almost to the point of unsustainability. Xu Lihai expected Li Yurong's help and knocked on the side drum.
At this time, a friend found that Li Yurong was present, so he suggested to the guests and asked Li Yurong to give a poem to help him, which won everyone's applause and encouragement. Li Yurong pondered on the spot. Leaning less, he stood up and chanted loudly: "Two families surnamed Tieben family, with oil can blossom." New Year relatives and friends reunited, congratulations to the prosperous world laugh haha. ”
The people of the railway system and Wuhan Iron and Steel applauded in unison.
At this time, Li Yurong felt that he had not yet completed the instructions of Director Xu, pondered a little, and in the face of the oil bureau chief, he chanted an oil poem: "All things grow by rain and dew, and industrial development needs oil." When the steel mill is in difficulty, I hope that the big brother will extend his hand. ”
The oil bureau chief immediately applauded and said, your steel mills and railways are the steel bosses and iron bosses, and our oil is the little brothers. Li Yurong hurriedly said: Oil has Daqing, Dagang, and the General War, and oil has gone up to solve great difficulties for the country, of course, it is the big brother. We are Wu Tie and Wu Gang, according to the harmonic understanding, can only be the "old five". Of course, your boss is not a good boss, so please solve your problems for your brother and help us solve the difficulties of heavy oil shortage.
As soon as Li Yurong's voice fell, the audience burst into warm applause.
The director of the petroleum bureau said with great interest: "Minister Li exported into a chapter, witty words, admiration, admiration!"
Xu Lihai took advantage of the excitement and asked the director to take care of it and help Wisteel solve the difficulties of heavy oil shortage.
The Director agreed on the spot.
In early June 1997, Li Yurong was introduced by a friend and met a Sichuan entrepreneur from Yueyang. For some reason, the two talked about sponge iron in particular speculation, especially in agreement on future prospects. To this end, the entrepreneur took the opportunity to visit his relatives and invited Li Yurong to Yueyang on weekends.
They met in Yueyang. After lunch, walk to Yueyang Building and talk to each other more intensely. Li Yurong was very impressed when he heard that this young man in his early 30s could recite Fan Zhongyan's "Yueyang Louji" in one go. Immediately, he took advantage of the opportunity to compose a poem "Dengyue Yang Lou Has a Feeling". The poem says: "The vast cave court assists Yue Yang, and the famous building Yuhua Zhang." Worry first and then enjoy', urge people to enter, and then create a prosperous world to comfort Yan Huang. ”
After Li Yurong's friend read the poem, he said to the young entrepreneur with emotion: "This poem is well written. Wang Bo has a poem, one of which is 'Chengque Auxiliary Three Qin', which is based on small auxiliary large. And here it is written that the eight-hundred-mile dongting auxiliary Yueyang City will make Yueyang even more majestic. This is from the perspective of space and momentum. The ancient famous building Yuhuazhang is from the perspective of time. It shows that the historic Yueyang Lou has created Fan Zhongyan's ancient masterpiece - "Yueyang Lou Record". Its essence is 'the worries of the world before the world, and the happiness of the world after the world'. Immortal famous sentences have inspired the descendants of Yanhuang to go forward and forge ahead. At present, the correct line of reform and opening up has created a peaceful and prosperous world in which the government is connected to the people and the people are in ruins, and the Chinese nation has stood on its own among the nations of the world. After the implementation of the third step of strategy, our motherland will be stronger. At that time, we can proudly comfort Yan Huang Shizu. In a word, the young entrepreneur admired Li Yurong. Since then, he and Li Yurong have become friends for many years.
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