FAW-Volkswagen, as a rookie in the market, occupies an absolute advantage with body sizes of 5152, 2002 and 1795mm, combined with a wheelbase of 2980mm. In the face of the popular SUV GAC Toyota Highlander 4965, 1930 and 1750mm body size and 2850mm wheelbase, it is even more crushing opponents with a cross-level advantage.
In terms of interior space, as a large domestic SUV, a reasonable seat layout is also particularly important. Highlander, the whole series only has two versions of 5-seater and 7-seater, which is acceptable for a 5-seater version of an SUV with a wheelbase of 2850mm, but upgraded to a 7-seat version, the third row of seats will inevitably look a bit chicken. After all, the third row of seats of the Highlander 7-seater version of the model is too close to the rear tailgate after normal use, and if a traffic accident occurs in the rear of a large truck, the consequences are unimaginable.
In the domestic market, because it is a new car developed for local needs, there is no overseas counterpart prototype. If you have to talk about prototypes, it is the North American version of Atlas.
Therefore, it can also be said that the car is more suitable for the aesthetics and needs of Chinese consumers, especially in the issue of competitors, it seems to be more like a "strong hand" born against the Ford explorers.
Before analyzing the expressive parts of the landscape, we should answer the question of what prompted FAW-Volkswagen to build such a big car, and whether Chinese consumers really need a big car.
The second row of seats has a wide range of adjustments and is also heated
In fact, these two issues are mutually reinforcing and interrelated.
On the one hand, it is mainly due to market demand, especially the liberalization of the two-child and three-child policies, and the increasing demand for space for cars in Chinese families in terms of travel; on the other hand, through a large-size SUV, to increase the brand premium ability, occupy the market with higher prices, and create better corporate revenues.
What's more, whether it is FAW-Volkswagen or SAIC Volkswagen, the Volkswagen models they manufacture have a strong appeal and purchasing power in China, so a large car with a body of more than five meters will inevitably become the first choice of consumers when upgrading consumption.