We all know that the domestic e-commerce pattern is three-legged, and fighting each other is also very red, you have a reduction policy, I have tens of billions of subsidies, in order to win the favor of users can be described as racking their brains. However, strictly speaking, Pinduoduo, which is currently known as "e-commerce brother" in terms of the number of people, is actually inferior to Ali and Jingdong in terms of the purchasing power of a single user, otherwise it has done such a long period of double eleven, and Pinduoduo will not even publish the double eleven war report.
Based on this, the focus of the annual double eleven hundred million users is actually on Ali and JD.com, and the final point of view is actually simple, one is to see whether the final winner is Ali or JD.com, and the other is to see if they can break the record they created. What is slightly surprising is that this year, in terms of publicity means, both Ali and Jingdong are very low-key, and only after the double eleven is completely released the final total turnover, and this time Ali won again.
In the direct competition of turnover, Jingdong got a turnover of 349.1 billion, while Ali directly broke the record of 490 billion yuan last year, and during the entire Tmall Double Eleven period, Ali e-commerce won a total turnover of 540.3 billion. Although the overall quota growth compared with last year is not much, and the growth rate has begun to slow down, but to break through the 500 billion mark, it is enough for Ali to publicize it, after all, it is nearly 200 billion yuan higher than the direct rival JD.com.
In fact, after the release of the results of Ali's e-commerce, it seems to coincide with some of the previous speculations from the outside world. Because Ali did not give real-time turnover statistics on the turnover this year, many people speculated that Ali's internal prediction would decline or rise high this year, so Ali decided not to announce the real-time battle situation. If you look at the results of the turnover alone, this statement can make sense, but from a practical point of view, this statement is somewhat thin and one-sided, and they ignore the current economic situation and the excessive transformation of the consumer population.
Due to some unavoidable reasons, the domestic economy has actually been seriously damaged in the past two years, and the business of many physical businesses is more difficult to do. But even so, the report card made by Ali's e-commerce is still eye-catching. One hour after the opening of Singles' Day, more than 2,600 brands exceeded the all-day turnover on the first day of last year. At least 698 small and medium-sized brands turnover, from the million level to the tens of millions level, driven by the post-90s and post-00s, the number of merchants participating in the Double Eleven increased to 290,000, of which 70,000 are new merchants, which shows that e-commerce will continue to be the mainstream in the future.
Of course, after Tmall Double Eleven won 540.3 billion, we may wish to "gossip" a wave to see how much Money Ma Yun, who has disappeared for a long time, can make by relying on Double Eleven? First of all, we must understand that 540.3 billion is only the official final turnover, ali's way of making money is drawn from it, plus the advertising fee charged during the double eleven.
Generally speaking, the percentage between the merchant and the platform is about 5%, and if you do not consider the possible advertising cost increase during the Double Eleven period, the advertising expenditure cost in the industry is also about 5%. In other words, the optimistic estimate is that the overall revenue that Ali can get throughout the Singles' Day period is about 54 billion.
It is worth mentioning that because Ali believed in its latest statement that Ma Yun is no longer a member of the board of directors, it did not disclose its existing shareholding ratio, so we can only use the earlier data, which is 4.8%. In this way, Ma Yun's revenue during the Double Eleven period is simple, and the rough estimate is 2.592 billion.
Perhaps this result is somewhat inaccurate, but there are presumably few people in China who can rely on a double eleven to enter the account of over 100 million. Of course, Ma Yun himself may not care about these incomes, after all, he still has an unfinished business, as long as he can solve the problem of ant listing, how can the income be more than a few billion?